Senior Account Executive, Tech & Lifestyle

Smallgirlspr2; New York (NY); Hybrid; USD 72,000 - 88,000; Full time

Benefits offered by this job

Generous PTO

Summer Fridays

401k match

Dental & Vision

Job summary

Small Girls PR is seeking a Senior Account Executive in New York who has built strong media relationships and a track record of securing meaningful placements. You will lead client communications, drive strategy discussions, and mentor junior team members in a hybrid NYC role.

We value a generalist who can work across lifestyle and consumer tech, with a proactive mindset and a knack for crafting compelling pitches that earn regular coverage across print, digital, podcasts, and broadcasts.

Qualifications

• 3+ years of relevant experience, agency or startup background preferred, generalist with lifestyle/consumer tech exposure.
• Intellectually curious and a natural storyteller.
• Proven ability to secure top-tier press placements with accompanying clips.
• Skilled writer of pitches and copy with clarity and cleverness.
• Love forging relationships with media, colleagues, and clients.
• Comfortable leading client calls and providing strategic counsel.
• Creative thinker willing to push the envelope and take risks.
• Passion for error-free work; strong proofreading and attention to details.

Responsibilities

• Collaborate with client leads to generate viral campaign ideas and execute them end-to-end.
• Craft pitch angles that differentiate clients and achieve 20–100 placements per idea.
• Write pitches, fact sheets, media briefs, press releases and related materials.
• Build and maintain strong media relationships across print, digital, podcasts, and broadcast outlets.
• Help develop strategies to earn placements in social channels (e.g., TikTok).
• Mentor junior team members and contribute to their growth and the team’s success.
• Manage senior stakeholders and provide growth recommendations for clients and team.

Skills

Media relationships

Pitch writing

Client communication

Strategic counsel

Mentorship

Leadership

Storytelling

Attention to detail

Job description

Small Girls PR is seeking a Senior Account Executive who has developed strong media relationships and has a track record of success securing meaningful placements. This role will support higher-level client communications for projects, lead call and meeting efforts for the team and participate in strategy discussions both behind-the-scenes and with clients in the consumer lifestyle space. We’re looking for a generalist who has worked across a wide range of industries or someone who is eager to work across new client categories.

There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've handled mergers for GE, announced Esusu as one of the first Black-owned tech unicorns, launched paranormal investigations with Ring doorbells, created a closet calculator to see how recycled clothing impacts the environment with thredUP, and hired the Green M&M as Zappos’ newest “shoefluencer” when the spokescandy was put on hiatus due to her boots controversy.

Note: This role is based in our NYC office, working two days a week in the office on a hybrid schedule.

How you’ll make an impact:

• Work along-side client leads to contribute ideas towards viral campaign moments, and then bring them to life
• Craft creative pitch angles that position clients uniquely from their competitor set and yield 20 - 100 placements per campaign idea
• Write pitches, fact sheets, media briefs, press releases and more with ease to provide media everything they need to garner killer coverage
• Establish and maintain warm relationships with consumer media across print, digital, podcasts, substacks, and broadcast outlets, leading to regular placements as well as feature stories.
• Help us develop strategies and relationships to earn placements in social media channels, like Hypebeast’s TikTok
• Mentor our strong and capable junior team, helping them flourish into future leaders
• Manage up to senior leaders, sharing recommendations for areas of growth for team members or clients they work with to support the overall growth of the team and larger business

What Sets You Apart:

• Optimistic Problem Solver: You approach challenges with a solutions-first mindset, maintaining a positive attitude while navigating day-to-day roadblocks.
• Proactive & Adaptable: You’re eager to jump in wherever needed, quick on your feet when plans shift, and ready to find workarounds when the unexpected arises.
• Curious & In-the-Know: You stay on top of what’s new and next in media, culture, and tech, and are excited to share emerging ideas with your team and clients.
• Media Relationships: You’ve built strong connections with journalists and know how to craft a strong pitch that gets attention.
• Detail-Oriented & Organized: You help keep things moving—staying on top of deadlines, keeping trackers updated, and supporting your team across multiple accounts.
• Creative Contributor: You bring fresh ideas to brainstorms and have contributed to campaigns or stunts that earned media traction or client praise.

Qualifications:

• You have a minimum of 3+ years of relevant experience (agency experience or fast-paced startup background preferred) ideally a true generalist that leans in the lifestyle and consumer tech spaces.
• You’re intellectually curious and a natural storyteller
• You’ve already secured top-tier press placements and have the clips to prove it
• You’re a skilled writer, who crafts pitches and copy with clarity and cleverness
• You love forging relationships with media, colleagues and clients
• You’re comfortable leading client calls and providing a first pass at providing strategic counsel
• You’re a creative thinker who isn’t afraid to take a risk or push the envelope
• Your passion for error-free work; you double-check every detail and spot a typo a mile away

Why You’ll Love Us:

• Atypical Time Off: Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rest for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
• Deep Work Focus: Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
• Comprehensive Benefits: A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
• Innovation Leadership: Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
• Vibrant Culture: Employee-led committees shape company policy and organize team celebrations from book clubs to outings

At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process. As a result, we have a set salary threshold for each role to ensure our teams are compensated equitably. Depending on experience and title, the salary threshold is $80,000-$80,000.

Don’t meet every single requirement for this role? Studies have shown that women and BIPOC are less likely to apply to jobs if they don’t meet every single qualification listed. At SGPR we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all. It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.

We're part of Orchestra, the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen,Civitas Public Affairs Group,Derris,Glen Echo Group,Inkhouse,M18,Message Lab,OnwardandSmall Girls PR. It also launched Brightmode, a talent acquisition firm for your communication professionals. Learn more at: www.orchestraco.com.