Senior Account Executive - Press & Influencer

Juliette Group; New York (NY); Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Paid time off

Holiday pay

Two weeks off in December

Bonus week off for July 4th

Medical insurance

Dental insurance

Vision insurance

401(k) matching up to 4%

Performance-based bonus

Job summary

JGroup is a fast-growing boutique communications and marketing agency specializing in beauty. We are hiring a Senior Account Executive to lead both press and influencer work across earned media and creator partnerships.

You will shape strategy, land top-tier press, and architect creator campaigns with autonomy. You will manage day-to-day client leads, mentor junior staff, and drive integrated campaigns with measurable KPIs.

Qualifications

• 4+ years of combined public relations and/or influencer marketing experience; agency preferred.
• Beauty, wellness, or lifestyle fluency with editors and creators in mind.
• Strong relationships with beauty, lifestyle, commerce, or business press; experience with talent managers considered.
• Excellent pitching skills with a record of securing top-tier coverage and KPIs.

Responsibilities

• Serve as day-to-day client lead across press and influencer workstreams, running accounts independently.
• Lead daily client operations including announcements, media and creator relations, emails, and weekly calls.
• Drive proactive media outreach to deliver high-quality press hits across beauty, lifestyle, and business outlets.
• Build and execute influencer/creator programs: sourcing, vetting, briefing, negotiating, and managing talent.

Skills

Public relations

Influencer marketing

Press outreach

Account management

Client relations

Media relations

Tools

CreatorIQ

Job description

JGroup is a fast-growing boutique communications and marketing agency representing some of the most recognized names in beauty from cult-fave indie darlings to billion-dollar brands. Our work spans brand strategy, media relations, events, and influencer and creator partnerships. We are a tight-knit, fast-moving team that prides itself on relationship-led work, sharp strategy, and an unmatched standard of execution.

About the Role

We are hiring a Senior Account Executive to join our team in a role spanning both press and influencer. This is a critical seat for someone who can run client accounts with confidence and autonomy across both earned media and creator partnerships, landing top-tier press hits one day and architecting a creator campaign the next. You'll be on the frontlines shaping strategy and delivering the kind of results that win awards and turn heads.

What You'll Do

• Serve as day-to-day client lead across press and influencer workstreams, running accounts independently and anticipating needs without heavy oversight.
• Lead daily client operations including announcements, media and creator relations, email communication, and weekly calls.
• Drive proactive media outreach to deliver a consistent cadence of high-quality, high-impact press hits across beauty, lifestyle, commerce, and business outlets.
• Build and execute integrated influencer and creator programs — sourcing, vetting, briefing, negotiating, and managing talent and their reps from gifting through paid partnerships.
• Provide strategic counsel on speaking and awards programs, thought leadership, creator strategy, and measurement, including reporting and recaps for both press and influencer activity.
• Develop written materials including press releases, pitches, briefs, briefing documents, fact sheets, talking points, and client correspondence.
• Maintain a sharp pulse on pop culture, media trends, and the creator landscape — identifying opportunities that amplify JGroup clients with press and tastemakers alike.
• Ideate, support, and execute events, including media and influencer relations, production, and staffing.
• Own influencer KPIs end-to-end: rate benchmarking, attribution basics, performance reporting, and platform fluency (CreatorIQ or similar).
• Mentor junior staff, modeling JGroup values of resourcefulness, collaboration, and kindness.

Who You Are

• 4+ years of combined public relations and/or influencer marketing experience, with meaningful exposure to both press and creator workstreams. Agency background preferred; brand-side experience considered.
• Beauty, wellness, or lifestyle fluency. You know the editors who matter and have a point of view on the creators worth betting on and why.
• Strong relationships with beauty, lifestyle, commerce, and/or business press, plus comfort working with talent managers, agents, and platform reps.
• Excellent pitching skills with a proven track record of securing top-tier, high-impact coverage and meeting or exceeding press KPIs.
• Comfortable with the numbers. Fluent in influencer KPIs, rate benchmarking, attribution basics, and reporting, with proficiency in platforms like CreatorIQ.
• Strategic and detail-oriented. You can zoom out to set strategy and zoom back in to catch a typo in a brief.
• Confident in client conversations, with polished executive presence and strong strategic instincts.
• Thrives in a boutique, fast-scaling environment where autonomy is valued and every role is critical.
• Excellent verbal and written communication. Clear, concise, on-brand.
• Chronically online perspective welcomed. You’re fluent in the pace, nuance, and trends of the platforms we operate in, able to source talent quickly and thoughtfully when the brief gets specific.
• Proactive, resourceful self-starter with a positive, can-do spirit.
• Career-driven. You see press and influencer relations as a craft and a long‑term path.
• Based in or near NYC or Los Angeles.
• Direct experience working with beauty brands.
• Existing relationships with top‑tier creators and talent management.
• Experience running integrated campaigns where press and influencer were measured against shared goals.
• Fully remote with the opportunity to travel for events.
• Paid time off in addition to paid federal holidays, two weeks off in December, and a bonus week off for July 4th.
• Medical, dental, and vision packages.
• 401(k) plan with matching up to 4%.
• Performance-based bonus eligibility.
• Opportunity to grow quickly within a small, collaborative team.
• A culture of kindness and support.

Logistics

• Location: Fully remote; must be based in or near NYC or Los Angeles.
• Start Date: ASAP.

JGroup is an equal opportunity employer. We welcome applicants from all backgrounds and are committed to building a team where everyone can do their best work.