Senior Account Executive (NYC)

Formance; New York (NY); On-site; USD 150,000 - 300,000; Full time

Benefits offered by this job

Equity for employees

Team off-sites

Job summary

Formance is building the next generation of financial infrastructure and has recently launched a New York office to accelerate U.S. growth. We are seeking a Senior AE to lead our commercial efforts in the United States in a hands-on, field-focused role.

You will drive lighthouse deals, work directly with Engineering and Product leadership, and translate complex financial tech into ROI for decision-makers, with equity included and regular off-sites in Europe and the US.

Qualifications

• 6+ years of relevant tech sales experience, ideally in fintech, banking, payments, or crypto.
• Proven track record in the U.S. market closing mid-market or enterprise deals.
• Deep understanding of U.S. financial buyers, procurement constraints, and enterprise dynamics.
• Familiarity with U.S. sales methodologies: MEDDIC/MEDDPICC, pipeline hygiene, forecasting rigor.

Responsibilities

• Execute go-to-market strategy for Fintech and Crypto industries.
• Identify and secure lighthouse deals in new markets and manage full sales cycle from meetings to signature.
• Sell into highly regulated environments, translating technology features into clear business ROI for decision-makers.
• Maximize Attio CRM to track pipeline and provide actionable insights to the product team.

Skills

Tech sales

US market experience

MedDIC/MEDDPICC

Buyer persona targeting

Tools

Attio CRM

Job description

Start date: from February 2026

Who we are

Formance is building the next generation of financial infrastructure. Our platform gives fintechs, banks, and digital platforms the tools to build and tracks money movements with full transparency and control.

Starting with an Open Source Ledger (i.e. a database for financial transactions), we’re building a comprehensive suite of modern financial backend modules, including native and automated reconciliation, workflow engines, and connectors with various financial services providers - e.g. Stripe, Adyen, Modulr, Wise, Atlar. This unique approach has made us the trusted financial backend for leading SaaS companies and financial institutions like Booksy, Doctolib, and Liberis, along with many others worldwide. Our success stems from the trust in our open-source foundation, the high level of programmability of our solutions, and our software-first approach, moving beyond traditional payment business models.

We’ve recently launched our New York office to accelerate our expansion into the U.S. market. The U.S. is a strategic priority for Formance — home to a mature fintech ecosystem, sophisticated financial institutions, and platforms operating at global scale. To support this growth, our revenue team already includes 7 people across BDR, AE, and Pre-Sales roles.

We’re now looking for a Senior AE to help our commercial efforts in the United States. This is a hands-on role, ideal for someone who thrives in early-stage environments and enjoys being directly involved in the field with customers.

Why join Formance now?

We’re at a pivotal stage of our growth, doubling down on sales and enterprise expansion worldwide. The market is currently untapped, with financial backends traditionally built in-house by companies like Square, Airbnb, Qonto, and Uber. With a global market valued at over $10bn and projected to reach $300bn+ in 2030 for SaaS and platforms only, you'll join us at the perfect time to capture this potential!

We're a team of 30, growing to 40+ soon. To support this growth, our revenue team already includes 7 people across BDR, AE, and Pre-Sales roles.

We're all about customer experience, product, and strong expertise. Becoming the financial backend for major SaaS platforms is about trust and proving our product's value in mission-critical environments.

What you’ll do

As a key member of our growth team, you won’t just be following a script; you will be one of the architects of our expansion into the most innovative financial sectors.

• Execute our go-to-market strategy specifically for the Fintech and Crypto industry.
• Identify and secure lighthouse deals with pioneers in new markets, establishing our solution as the gold standard for financial infrastructure.
  Manage the full sales cycle from first meetings to final signature, engaging directly with Engineering and Product leadership (CTOs, VPs of Product).
• Sell into fast-evolving, highly regulated environments, working with customers building category-defining financial products.
• Consistently secure deals by translating complex technical features into clear business ROI for decision-makers.
• Maximize our Attio CRM to track your pipeline with precision and provide actionable insights to the product team.

Who you are

• 6+ years of relevant tech sales experience, ideally in fintech, banking, payments, or crypto.
• Proven track record in the U.S. market, closing mid-market or enterprise deals.
• Deep understanding of U.S. financial buyers, procurement, compliance constraints, and enterprise dynamics.
• Familiarity with U.S. sales methodologies: MEDDIC/MEDDPICC, pipeline hygiene, forecasting rigor.
• Ability to identify and target the right ICPs and buyer personas.
• Ability to test, iterate, and adapt quickly in a fast-evolving market.
• Comfortable in a fast-paced, resource-constrained, builder environment.

Package

$150,000 - $300,000 a year

We offer a competitive package including equity for employees. We organize regular off-sites with the team in Europe and soon in the US!

Learn more about our product

Formance technical documentation: https://docs.formance.com/

Formance Github repo: https://github.com/formancehq