Senior Account Executive, Media Specialist

Kaplow Communications, Inc.

New York (NY)

Hybrid

USD 75,000 - 80,000

Full time

14 days+

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Benefits offered by this job

Generous paid time off

Hybrid work environment

Comprehensive benefits

Job summary

Kaplow is seeking a Senior Account Executive, Media Specialist to lead media relations across a portfolio of consumer brands. This role suits a strategic storyteller and relationship builder who thrives in today's evolving media landscape and aims to secure earned coverage that drives business results.

The ideal candidate brings strong knowledge of traditional and digital media, creator ecosystems, and advanced discovery behaviors, and will mentor junior team members while contributing to

Qualifications

4+ years in public relations, media relations, or related fields.
Bachelor's degree in Communications, Marketing, Journalism, Liberal Arts, or related.
Proven track record securing earned media across consumer and lifestyle sectors.
Exceptional written, verbal, and presentation skills.
Experience creating media strategies and managing multiple priorities in a fast-paced agency.
Familiar with media databases and analytics platforms (Cision, Muck Rack, Meltwater, GA).
Understanding of SEO and how audiences find content.
Experience mentoring junior team members.
Proactive, collaborative storyteller.

Responsibilities

Lead strategic earned media campaigns aligned with client objectives.
Build relationships with journalists, editors, creators, and influencers.
Secure earned coverage through proactive pitching, events, and seeding.
Develop media strategies, pitches, messaging, and briefs.
Present recommendations in meetings.
Collaborate with cross-functional teams on integrated programs.
Analyze coverage and audience engagement to inform decisions.
Mentor junior team members and share insights.

Skills

Media relations

Public relations

Storytelling

Client management

Written communication

SEO awareness

Analytics familiarity

Mentoring

Education

Bachelor’s degree in Communications

Tools

Cision

Muck Rack

Meltwater

Google Analytics

Job description

ABOUT KAPLOW

For more than 30 years, Kaplow has helped shape conversations for some of the world's most recognized consumer brands. As an independent, female-founded communications agency, we're known for creating culture-driving campaigns, securing impactful earned media results, and helping brands build meaningful connections with the audiences that matter most.

Our client roster includes industry leaders and disruptors across retail, beauty, lifestyle, wellness, and consumer technology, including brands such as CVS, Forbes, Merck and others that are redefining their categories.

At Kaplow, our culture is just as important as our client work. Guided by our values of Trust, Respect, Energy, and Enthusiasm (T.R.E.E.), we've built a collaborative environment where people are empowered to grow their careers, contribute new ideas, and make a meaningful impact. We are proud to have been recognized as a PRNEWS Agency Elite and a Ragan Top Place to Work in Communications.

JOB SUMMARY

Kaplow is seeking a Senior Account Executive, Media Specialist to lead media relations efforts across a portfolio of consumer brands. This role is ideal for a strategic storyteller and relationship builder who thrives in today's evolving media landscape and has a passion for securing impactful earned media coverage that drives business results.

The ideal candidate brings a strong understanding of traditional and digital media, creator and influencer ecosystems, emerging platforms, and modern discovery behaviors. They are equally comfortable developing strategy, pitching media, mentoring junior team members, and contributing to integrated client programs.

LOCATION

This role is intended for candidates based in the New York metropolitan area and follows Kaplow's hybrid work model.

DUTIES AND RESPONSIBILITIES:

Lead Earned Media Programs

Develop and execute strategic earned media campaigns aligned with client objectives
Build and maintain strong relationships with journalists, editors, creators, newsletter writers, and other influential voices
Secure meaningful earned coverage through proactive pitching, media outreach, product seeding, events, and brand experiences
Identify emerging trends, news opportunities, and cultural moments that can elevate client visibility.

Client & Account Management

Serve as a trusted day-to-day media relations lead for client accounts
Develop media strategies, pitch materials, messaging, briefing documents, and other communications assets
Present recommendations confidently during client meetings and internal discussions
Collaborate closely with account, strategy, creative, and influencer teams to deliver integrated programs

Strategy, Measurement, and Reporting

Utilize media monitoring, analytics, and research tools to evaluate campaign effectiveness
Analyze coverage, audience engagement, and industry trends to inform recommendations
Leverage AI-enabled tools and technologies, in accordance with company policy, to support research, planning, reporting, and outreach efficiencies

Professional Development

Coach and support junior team members, helping elevate media relations best practices across the agency
Share insights, media intelligence, and industry developments with colleagues and clients
Stay current on changes within the media, social, and creator landscapes

REQUIREMENTS

4+ years of experience in public relations, media relations, communications, or a related field
Bachelor's degree in Communications, Marketing, Journalism, Liberal Arts, or a related discipline
Strong track record of securing earned media coverage across consumer, lifestyle, retail, beauty, wellness, or related sectors
Excellent written, verbal, and presentation skills
Experience developing media strategies and managing multiple priorities in a fast-paced agency environment
Familiarity with media databases, monitoring, and analytics platforms such as Cision, Muck Rack, Meltwater, and Google Analytics
Understanding of SEO, search behavior, and the evolving ways audiences discover content
Experience mentoring or supporting junior team members
A proactive, collaborative mindset and a passion for great storytelling

COMPENSATION, BENEFITS & PERKS

The anticipated salary range for this position is $75,000 to $80,000 annually. Actual compensation will be determined based on a variety of factors, including relevant experience, demonstrated skills and expertise, market conditions, and internal equity considerations.

We believe great work starts with supporting great people. Kaplow offers a comprehensive benefits package designed to promote wellbeing, flexibility, and long-term career growth, including: