Senior Account Executive, Consumer

We. Communications; Portland (OR); On-site; USD 72,000 - 78,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

HSA with company match

Generous PTO and holidays

Parental Leave

Home office stipend

401(k) match

Job summary

We. Communications in Portland, OR is seeking a Senior Account Executive to lead media relations for luxury automotive and outdoor brands.

You will craft standout coverage, build reporter relationships, and guide campaigns from concept to execution across earned media, creators, and consumer moments. Collaborate with clients and a multidisciplinary team to develop compelling narratives, manage high-profile outreach, and translate results into actionable insights; flexibility to work beyond 40

Qualifications

• 3-5 years of experience in integrated communications/PR, preferably in an agency setting and/or within an applicable industry.
• Exceptional media relations background with demonstrated capacity of working with global business, consumer media, and ability to manage story development.
• Proficiency with Microsoft Office suite (Outlook, Word, SharePoint, PowerPoint, Excel).

Responsibilities

• Manage large cycles of media inquiries and proactive relationships with national media and influencers.
• Identify, create, and grow relationships with target media/influencers to appropriately engage, pitch, and build news stories.
• Counsel clients and agency stakeholders; manage high-profile campaigns across diverse teams, providing key and tactical recommendations.
• Lead brainstorming and execution of integrated communications plans across traditional media, substackers and creators.
• Coordinate information across teams, clients, and partners for projects.
• Lead projects that demonstrate strategic planning and creative thinking as well as drive news and launches.
• Contribute to integrated digital/social/broadcast campaigns.
• Monitor consumer trends and share insights across the outdoor gear and automobile sectors.

Skills

Media relations

Agency experience

MS Office

Tools

Outlook

Word

SharePoint

PowerPoint

Excel

Job description

About Us

At

About Us

At We., we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unruly situations — whether it's a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it’s always there. And it is only by uncovering these truths that we can make real, meaningful progress.

About The Role

The Senior Account Executive will play a key role across two exciting consumer brands: a leading luxury automotive brand and an outdoor gear company. This is a highly media-focused role for someone who loves building reporter relationships, landing standout coverage and finding fresh ways to insert brands into the cultural conversation. The SAE will help lead major product launches and creative, culturally relevant marketing campaigns, bringing them to life through earned media, creator engagement, and consumer-facing moments. Working closely with clients and a collaborative team, they’ll help develop compelling stories and smart media strategies that build brand awareness, relevance, and buzz. They’ll also turn campaign and media results into strong impact-driven reports that surface key insights and help clients understand what’s working and where to go next.

Responsibilities

• Manage significant cycles of media inquiries as well as proactive relationships with key national media/influencers
• Identify, create, and grow relationships with target media/influencers to appropriately engage, pitch, and build news stories
• Serve as day-to-day counsel to clients and agency stakeholders, manage high-profile campaigns across diverse teams, providing key and tactical recommendations and anticipating needs
• Develop and lead brainstorming and execution of integrated communications plans, inclusive of traditional media, substackers and creators, aimed at changing perceptions and achieving specific business goals
• Integrate and gather information across teams, clients, and partners as needed for projects
• Lead/partner on projects that demonstrate strategic planning and creative thinking as well as drive news and launches for events
• Contribute to the development and execution of integrated digital/social/broadcast campaigns
• Keep a pulse on consumer trends and share trending insights across the outdoor gear and automobile industry with team and clients.
• Negotiate and manage client expectations and satisfaction; Assure internal and external stakeholders are aligned
• Maintain and grow client relationships by contributing to the development and implementation of communication strategies, executing on projects (leading where appropriate).
• Identifies, follows, and creates new opportunities to grow and diversify current accounts and drive new business efforts including sourcing and gathering audience, industry, or competitor market data.
• Turn campaign and media results into strong impact-driven reporting that surfaces key insights and helps clients understand what’s working and where to go next.
• Other duties as assigned.

Qualifications

• 3-5 years of experience in integrated communications/PR, preferably in an agency setting and/or within an applicable industry.
• Exceptional media relations background with demonstrated capacity of working with global business, consumer media, and ability to manage story development.
• Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint, and Excel)

Preferred Qualifications

• High level of initiative; takes accountability for role on projects
• Demonstrated ability to establish strong client relationships
• Has established editor relationships and has proactively placed stories
• Client and business environment: Customer service orientation is a must. Job pressure may exist from requirement of handling multiple tasks
• Experience working with colleagues in multiple locations
• Fast-paced team environment (frequent tight deadlines, multitasking, etc.)
• Strong presentation and consulting skills
• May need to work more than 40 hours per week on occasion

Compensation

The base annual salary range for this role, applicable across all U.S. locations, is outlined below. The actual salary may vary based on several factors such as business requirements, job responsibilities, skills, experience, and geographical location.

Salary Range: $72,000 USD - $78,000 USD

Benefits

• Comprehensive benefits program including medical, dental, and vision coverage
• Pretax accounts including HSA (company match), Medical & Dependent Care FSA
• Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days
• Short & Long-Term Disability, paid by company
• Parental Leave, up to 12 weeks for birthing and non-birthing parent
• Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition
• Community Engagement, up to 24 hours
• Bi-annual Wellness Credits, up to $300 per year
• Support with home office equipment
• Monthly Technology Credit (to offset internet / phone costs)
• 401(k) Traditional and Roth options with company match
• Learning and Development Programs for our employees

Equal Opportunity:

We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.

Diversity and Inclusion:

We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.

North America non-remote employees are required to come into the office 3 days a week.