Senior ABX Specialist - Public Sector

Okta; Bellevue (WA); Remote; USD 107,000 - 161,000; Full time

Job summary

Join a forward-thinking company as a Senior ABM Specialist focused on the Public Sector. In this role, you will drive innovative marketing strategies that align with business objectives, targeting high-value accounts. Your expertise in Account-Based Marketing will be crucial in creating personalized campaigns and collaborating with sales teams to enhance engagement. This dynamic environment values diverse perspectives, offering a range of benefits and flexible work options to support your growth and creativity. If you're passionate about making an impact in the public sector, this opportunity is perfect for you.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Plan

Flexible Spending

Paid Leave

Equity Options

Talent Development Opportunities

Community Engagement Programs

Amazing Benefits

Qualifications

• 3-5 years in B2B marketing with ABM experience.
• Strong project management and analytical skills.

Responsibilities

• Execute targeted marketing programs for high-value accounts.
• Analyze data to optimize ABM campaigns and report performance.

Skills

Account-Based Marketing (ABM)

Project Management

Data Analysis

Communication Skills

Content Creation

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Marketo

6sense

Salesforce

Job description

Get to know Okta

Okta is The World's Identity Company. We enable everyone to securely use any technology, anywhere, on any device or app. Our Identity Clouds facilitate secure, flexible access, authentication, and automation, transforming how people navigate the digital world and placing Identity at the core of business security and growth.

At Okta, we value diverse perspectives and experiences. We are not seeking perfection but lifelong learners and individuals who can contribute their unique insights to improve us.

Join our team!

We are building a world where Identity belongs to you.

Senior ABM Specialist - Public Sector

Overview:

The Senior ABM Specialist plays a crucial role in executing our Account-Based Marketing strategy for the Public Sector. This role involves planning, executing, and refining targeted marketing programs aimed at high-value strategic accounts. The ideal candidate is a data-driven marketer with a strong grasp of ABM principles, excellent project management skills, and the ability to collaborate effectively with sales and marketing teams. Prior experience in public sector marketing is essential, as understanding its unique challenges and opportunities will be key to success.

Responsibilities:

Strategy & Planning:

• Support the development and execution of the 1:1 & 1:Few ABM strategies aligned with business objectives and revenue goals.
• Identify and segment high-value accounts based on criteria like industry, revenue, and potential.
• Develop detailed ABM plans for target accounts, including goals, strategies, tactics, timelines, and budgets.
• Collaborate with sales to define engagement strategies and ensure alignment throughout the customer journey.

Campaign Execution:

• Implement comprehensive ABM strategies aligned with business objectives and account-specific goals within the public sector.
• Create personalized, compelling account-based content tailored to specific accounts and personas.
• Coordinate with internal teams and external vendors to ensure timely campaign delivery.
• Utilize marketing automation and ABM tools to execute and monitor campaigns.

Measurement & Optimization:

• Define and monitor key ABM metrics such as engagement, pipeline, and deal velocity.
• Analyze data to identify improvements and optimize campaigns.
• Provide regular reports and insights on ABM performance.
• Conduct A/B testing to refine messaging and tactics.

Sales Enablement & Collaboration:

• Work with sales to ensure they have resources and information to engage target accounts.
• Facilitate communication between sales and marketing for ongoing improvement.
• Train sales teams on ABM best practices and marketing tools.

Technology & Tools:

• Become proficient with ABM platforms and marketing automation tools.
• Evaluate and recommend new technologies to improve ABM effectiveness.
• Maintain data integrity within ABM systems.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• 3-5 years in B2B marketing, with ABM experience.
• 3-5 years specifically in public sector marketing.
• Proven success in executing ABM campaigns.
• Deep understanding of ABM strategies and tactics.
• Experience with marketing automation (e.g., Marketo) and ABM tools (e.g., 6sense).
• Strong project management and organizational skills.
• Analytical mindset with data-driven decision-making skills.
• Excellent communication and interpersonal skills.
• Ability to work effectively across teams.
• Strong writing and content creation skills.
• Experience in cybersecurity is a plus.

Preferred Skills:

• ABM certification.
• Experience with Salesforce or similar CRM systems.
• Knowledge of account-based sales development.

#LI-Remote

Additional Information:

The annual On Target Earnings (OTE) for California, Colorado, New York, and Washington ranges from $107,000 to $161,000 USD, inclusive of base salary and incentives. Actual compensation depends on skills, experience, and location. Okta also offers equity and benefits such as health, dental, vision insurance, 401(k), flexible spending, and paid leave. For details, visit: https://rewards.okta.com/us.

What You Can Expect:

• Amazing Benefits
• Social Impact Opportunities
• Talent Development and Community Engagement

Okta fosters a dynamic environment with flexible work options, providing tools and benefits to support productivity and creativity. Find your place at Okta: https://www.okta.com/company/careers/. Some roles may require travel for onboarding.

Okta is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or other protected statuses. We accommodate applicants with disabilities during the application process.

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