Senior ABM Specialist - Public Sector

Okta; Washington (District of Columbia); Remote; USD 107,000 - 161,000; Full time

Job summary

An established industry player is seeking a Sr. ABM Specialist to lead Account-Based Marketing efforts in the Public Sector. This role involves planning and executing targeted marketing campaigns aimed at strategic accounts, requiring a data-driven mindset and strong project management skills. The ideal candidate will collaborate closely with sales and marketing teams, ensuring effective communication and sales enablement. With a focus on optimizing campaign performance through metrics and A/B testing, this position offers an exciting opportunity to contribute to innovative marketing strategies in a dynamic environment. Join a company that values diverse perspectives and fosters professional growth.

Benefits

Comprehensive benefits

Equity options

Dynamic work environment

Growth opportunities

Community connection programs

Qualifications

• 3-5 years experience in B2B marketing with ABM focus.
• Proven success in executing ABM campaigns.

Responsibilities

• Support ABM strategy development and identify high-value accounts.
• Implement ABM strategies and create personalized content.

Skills

Account-Based Marketing (ABM)

Project Management

Data Analysis

Communication

Public Sector Marketing

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Marketo

6sense

Salesforce

Job description

Get to know Okta

Okta is The World's Identity Company. We enable everyone to safely use any technology, anywhere, on any device or app. Our Identity Clouds facilitate secure, flexible access, authentication, and automation, transforming digital experiences and positioning Identity at the core of business security and growth.

At Okta, we celebrate diverse perspectives and experiences. We seek lifelong learners and individuals who can enhance our team with their unique backgrounds, not necessarily those who check every box.

Sr. ABM Specialist - PubSec

Overview:

The ABM Senior Specialist plays a vital role in executing our Account-Based Marketing strategy for the Public Sector. Responsibilities include planning, executing, and optimizing targeted marketing campaigns aimed at high-value strategic accounts. The ideal candidate is data-driven, understands ABM principles, has excellent project management skills, and collaborates effectively with sales and marketing teams. Prior experience in public sector marketing is essential to understand its unique challenges and opportunities.

Responsibilities:

• Strategy & Planning: Support ABM strategy development, identify high-value accounts, develop detailed plans, and align with sales on engagement strategies.
• Campaign Execution: Implement ABM strategies, create personalized content, coordinate with internal teams and vendors, and utilize marketing automation tools.
• Measurement & Optimization: Track key metrics, analyze data for improvements, report progress, and conduct A/B testing.
• Sales Enablement & Collaboration: Equip sales teams, facilitate communication, and provide ABM training.
• Technology & Tools: Proficiency in ABM platforms, evaluate new technologies, and maintain data integrity.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• 3-5 years in B2B marketing with ABM focus.
• 3-5 years in public sector marketing.
• Proven success in ABM campaigns.
• Strong understanding of ABM principles, experience with Marketo and 6sense, excellent project management, analytical skills, and effective communication.
• Experience in Cybersecurity industry is a plus.

Preferred Skills:

• ABM certification.
• Experience with Salesforce or similar CRM.
• Knowledge of account-based sales development.

#LI-Remote

Additional Information:

The annual OTE range in CA, CO, NY, WA is $107,000—$161,000 USD, inclusive of base and incentives. Okta offers comprehensive benefits, equity, and a dynamic work environment fostering growth, social impact, and community connection. For more, visit https://rewards.okta.com/us and https://www.okta.com/company/careers/. Some roles may require travel for onboarding.

Okta is an Equal Opportunity Employer. We consider qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, and other protected statuses. Reasonable accommodations are available upon request. For privacy details, see our Privacy Policy.