Senior ABM Growth Marketing Manager

Professional Transportation Consulting, Inc.; Boston (MA); On-site; USD 86,000 - 121,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Paid time off

401(k) with employer match

Commuter subsidy

Job summary

PTC in Boston is seeking a Senior ABM Growth Marketing Manager to lead account-based marketing initiatives for Aerospace & Defense. You will design personalized campaigns, align with enterprise sales, and drive measurable pipeline impact.

The role requires strong collaboration with sales, data-driven decision making, and experience with Salesforce, Eloqua, 6sense. Compensation includes base salary, bonus, and comprehensive benefits.

Qualifications

• 5–10 years of B2B marketing with ABM, Growth Marketing, Demand Gen, or Field Marketing.
• Proven success delivering ABM programs that drive pipeline and revenue.
• Experience supporting enterprise software sales and complex multi-stakeholder buying cycles.
• Strong understanding of sales processes and account planning methodologies.
• Experience managing executive engagement programs, customer events, and strategic account initiatives.
• Hands-on with Salesforce, Eloqua, 6sense, Qlik, LinkedIn Campaign Manager, and related tech.
• Excellent project management, organizational skills, and ability to handle multiple initiatives.
• Strong analytical mindset with ability to translate data into insights.
• Excellent written and verbal communication for cross-functional stakeholders.

Responsibilities

• Lead 1:1 and 1:few ABM programs for strategic Aerospace & Defense accounts.
• Partner with Sales to align marketing with account plans and revenue goals.
• Drive pipeline acceleration and expansion by engaging target buying groups.
• Execute executive engagement programs (Fast & Furious Exchange, Innovation Days, etc.).
• Measure performance with Salesforce, 6sense, Eloqua, Qlik and report insights.
• Manage ABM budget planning and allocation for accounts and programs.

Skills

ABM Marketing

Growth Marketing

Demand Generation

Field Marketing

Sales alignment

Executive engagement

Campaign measurement

Budget management

Tools

Salesforce

Eloqua

6sense

Qlik

LinkedIn Campaign Manager

Job description

Our world is transforming, and PTC is leading the way.Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow– all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

Position Summary We are seeking an experienced Senior ABM Growth Marketing Manager to lead account‑based marketing initiatives across PTC's Aerospace & Defense vertical. This role is ideal for a strategic marketer who can develop and execute highly personalized marketing programs that accelerate pipeline, expand customer relationships, and strengthen executive engagement within some of the world's leading aerospace, defense, space, aviation, shipbuilding, and government organizations. The ideal candidate understands how to align closely with enterprise sales teams, navigate complex buying groups, and deliver measurable business impact through data‑driven account‑based marketing strategies. This role will play a critical part in advancing PTC's Aerospace & Defense growth strategy by supporting strategic accounts and high‑value opportunities across our digital engineering portfolio.

Key Responsibilities

• Lead Strategic ABM Programs: Design and execute 1:1 and 1:few account‑based marketing programs for a portfolio of strategic Aerospace & Defense accounts. Develop personalized campaigns leveraging digital advertising, executive content, direct mail, webinars, innovation workshops, executive briefings, customer events, and industry programs. Create account engagement plans tailored to customer priorities, digital transformation initiatives, and active opportunities.
• Partner Closely with Sales: Serve as the primary marketing partner for assigned account teams. Collaborate with Account Executives, Customer Success, Business Development, and Leadership teams to align marketing strategies with account plans and revenue goals. Participate in account reviews, opportunity planning sessions, and strategic pipeline discussions. Help identify whitespace opportunities, expansion opportunities, and executive relationship‑building strategies.
• Drive Pipeline Acceleration & Account Expansion: Support progression of strategic opportunities through the sales cycle. Engage target buying groups and key decision‑makers across engineering, manufacturing, quality, program management, sustainment, and executive leadership functions. Develop programs that increase account engagement, buying group coverage, and solution adoption. Align marketing investments to opportunities with the greatest growth potential.
• Execute Executive Engagement Programs: Lead marketing support for executive engagement initiatives including Fast & Furious Executive Exchange, Innovation Days, Executive Briefings, Customer Advisory Boards, Strategic Industry Events. Partner with Executive Advisors and Sales Leadership to create meaningful executive‑to‑executive engagement opportunities. Drive programs that foster trusted relationships with senior customer stakeholders.
• Measure, Optimize & Report: Monitor campaign performance and business impact using Salesforce, 6sense, Eloqua, Qlik, and related platforms. Analyze account engagement, intent signals, buying group coverage, pipeline influence, and opportunity progression. Develop performance insights and recommendations to continuously improve results. Communicate program performance and business outcomes to sales and marketing leadership.
• Manage Budget & Resources: Own ABM budget planning and allocation for assigned accounts and programs. Optimize investments across campaigns, executive experiences, paid media, events, and content initiatives. Ensure marketing spend aligns with growth objectives and delivers measurable ROI.

Required Skills & Qualifications

• 5-10 years of B2B marketing experience with a focus on Account-Based Marketing, Growth Marketing, Demand Generation, or Field Marketing.
• Proven success developing and executing ABM programs that drive pipeline and revenue outcomes.
• Experience supporting enterprise software sales organizations and complex, multi‑stakeholder buying cycles.
• Strong understanding of sales processes and account planning methodologies.
• Experience managing executive engagement programs, customer events, and strategic account initiatives.
• Hands‑on experience with Salesforce, Eloqua, 6sense, Qlik, LinkedIn Campaign Manager, and related marketing technologies.
• Exceptional project management and organizational skills with the ability to manage multiple high‑priority initiatives simultaneously.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills with the ability to influence cross‑functional stakeholders and senior leaders.
• Self‑motivated team player who thrives in a fast‑paced environment and demonstrates a strong bias toward action.

Preferred Qualifications

• Experience marketing to Aerospace & Defense organizations, federal agencies, government contractors, or highly regulated industries.
• Understanding of Digital Engineering, PLM, ALM, SLM, CAD, IoT, Model-Based Systems Engineering (MBSE), Digital Thread, or related technologies.
• Familiarity with Aerospace & Defense market trends, including digital transformation, modernization initiatives, compliance requirements, and product development challenges.
• Experience working with executive‑level stakeholders within Global 2000 manufacturing, aerospace, defense, or government organizations.

Compensation & Benefits

• PTC carefully considers a wide variety of factors when determining compensation. The anticipated annual salary range for this position is between $86,000 - 121,000.
• The salary range reflects a good‑faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidate's skills, qualifications, experience, and location.
• Additionally, candidates may be eligible for a performance‑based bonus.
• Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock.
• Certain roles may also be eligible for participation in our equity programs.
• Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and, if you are an office‑assigned employee, a generous commuter subsidy.
• All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions. For more information about PTC’s comprehensive benefits, please visit our Careers Page.

This position is not eligible for employment‑based immigration sponsorship. Applicants must be authorized to work in the United States without requiring current or future sponsorship from PTC.

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work.

Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

For more information about PTC’s comprehensive benefits and our AI usage, please visit our Careers Page (https://www.ptc.com/en/careers/united-states-careers).

If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact PTC's Talent Acquisition team at [e-mail]. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

Life at PTC is about more than working with today’s most cutting‑edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.

If you share our passion for problem‑solving through innovation, you’ll likely become just as passionate about the PTC experience as we are.

We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here.

PTC is a global software company powering how products are designed, built, serviced, and operated across industries like Aerospace & Defense, Industrial, Automotive, MedTech, Electronics, and High Tech. We are bold thinkers who collaborate as one team to deliver meaningful customer outcomes. Grounded in our values-Customers Matter, PTC for All, Team PTC, Purposeful Innovation, and Be Bold, we're shaping a smarter, more sustainable, connected future.