SEM Senior Manager

PMG; Dallas (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Annual bonus program

Professional development

Generous time off

Parental leave

Retirement benefits

Fertility and family support

Healthcare (medical/dental/vision)

Pet insurance

Lifestyle spending account

Commuter benefits

Volunteering hours

AI tools and training

Job summary

PMG, a global independent platform company, is seeking an SEM Senior Manager in Dallas to lead a talented team and shape search strategies for top brands. You will oversee complex programs across Google Ads, Microsoft Ads, and Bing, driving measurable growth and ROI while mentoring junior staff.

The role emphasizes leadership, data-driven decision making, and collaboration with analytics, media strategy, and creative teams.

Qualifications

• 7+ years of experience in paid search and a bachelor’s degree or equivalent experience.
• 3+ years of leadership experience with mentoring and managing a high-performing team.
• Proficiency in managing campaigns across Google Ads, Microsoft/Bing Ads.
• Strong ability to define advanced strategies for keywords, campaign structures, and targeting.
• Proficiency in cross-channel performance analysis to maximize revenue and ROI.
• Experience with A/B testing and creative experimentation.
• Proficiency with Excel and Google Analytics for insights and reporting.

Responsibilities

• Lead the execution and optimization of complex search programs, aligning activities with client goals.
• Coach and mentor junior team members across platforms while fostering growth.
• Shape messaging and creative strategies in line with best practices.
• Define advanced keyword opportunities, campaign structures, targeting, and display networks.
• Analyze campaign performance and provide cross-channel recommendations to maximize ROI.
• Inspire and motivate the SEM team, driving collaboration and innovation.
• Drive adoption of Alli, PMG’s proprietary platform, within client accounts.
• Lead PMG-wide search training initiatives and support departmental growth.
• Integrate technical solutions and tailor strategies to client challenges.
• Manage and develop a team of SEM professionals and allocate resources effectively.
• Evaluate resource needs to improve efficiency and effectiveness of paid search.

Skills

Paid search strategy

Leadership

Mentoring / coaching

Cross-channel analysis

A/B testing

Communication

Adaptability

Education

Bachelor's degree or equivalent experience

Tools

Google Ads

Microsoft Ads / Bing Ads

Google Analytics

Microsoft Excel

Job description

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You Will Be Working With

At PMG, our Paid Search Marketing (SEM) team is a group of innovative thinkers, strategic problem-solvers, and passionate collaborators. We work alongside media strategy, creative, and analytics teams to craft search marketing strategies that connect brands with their audiences in meaningful and measurable ways.

Our team thrives on curiosity and collaboration, constantly exploring fresh solutions and uncovering opportunities that drive success for our clients. We foster a culture where every individual is empowered to grow, share their ideas, and make an impact. As an SEM Senior Manager, you’ll lead a talented team, shape impactful strategies, and help drive the future of search marketing for some of the world’s most exciting brands.

What You Will Do

• Lead the execution and optimization of complex search programs, ensuring marketing activities align with client goals and deliver measurable results.
• Coach and mentor junior team members, providing guidance on account management across platforms like Google Ads, Bing, and others while fostering professional growth.
• Shape creative and messaging strategies that align with Google best practices and meet client objectives.
• Define advanced strategies for keyword opportunities, campaign structures, targeting, and display networks, driving scalable growth for clients.
• Analyze and monitor campaign performance, providing actionable cross-channel recommendations to maximize revenue and ROI.
• Inspire and motivate teammates, serving as a leader and mentor while fostering collaboration and innovation across the SEM team.
• Drive adoption of PMG’s proprietary technology platform, Alli, integrating its capabilities into client accounts and sharing insights for its continued development.
• Lead PMG-wide search training initiatives, sharing expertise and supporting departmental growth and innovation.
• Integrate technical solutions, tailoring custom strategies to address client-specific challenges and deliver impactful results.
• Manage and develop a team of SEM professionals, deploying resources strategically to maximize individual potential and client outcomes.
• Evaluate resource needs, identifying opportunities to improve efficiency and effectiveness across paid search efforts.

What You Will Bring

• 7+ years of experience in paid search, with a bachelor’s degree or equivalent experience.
• 3+ years of leadership experience, with strong skills in mentoring, training, and managing a high-performing team.
• Expertise in managing paid search campaigns across platforms such as Google Ads, Microsoft Ads, and Bing Ads to deliver measurable client success.
• Strong ability to define and implement advanced strategies for keyword opportunities, campaign structures, audience targeting, and budget optimization.
• Proficiency in cross-channel performance analysis and delivering actionable recommendations to maximize revenue and ROI.
• Experience with A/B testing and creative experimentation to refine campaign strategies and drive continuous improvement.
• Proficiency in tools like Microsoft Excel and Google Analytics to deliver clear, actionable insights and performance reports.
• Advanced problem-solving skills to address client-specific challenges with innovative, custom solutions.
• Proven leadership capabilities to inspire and guide SEM professionals, fostering a culture of collaboration, innovation, and growth.
• Strong communication and collaboration skills to align paid search efforts with broader marketing strategies and ensure cohesive execution.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

Performance-Based Rewards: Your impact should be part of your reward. This role is eligible for PMG’s annual bonus program—a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.

Professional Development: Keep growing through learning and development programs, mentorship opportunities, and support for career advancement.

Generous Time Off: Take the time you need to recharge, connect with loved ones, and enjoy life outside work.

Parental Leave: Receive paid parental leave during life’s important family moments.

Retirement Benefits: Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.

Fertility and Family Support: Access fertility and family-building benefits for eligible employees and their spouses or partners.

Healthcare: Choose from medical, dental, and vision coverage designed to support you and your family.

Pet Insurance: Access optional coverage for the four-legged members of your family.

Lifestyle Spending Account: Receive company-funded support for eligible health and well-being expenses.

Commuter Benefits: Access support for your commute where available.

Volunteering Opportunities: Receive eight paid hours each year to give back to your community.

AI Tools and Training: Access enterprise AI tools and ongoing training that helps PMGers use AI effectively, creatively, and responsibly.

Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. We’ll share full details during the hiring process.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.