SEM Manager

Emory Healthcare; Atlanta (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

Join a leading healthcare organization as a SEM Manager, where you will drive patient acquisition through effective paid search strategies. In this dual role, you will lead and execute campaigns, leveraging vendor partnerships to enhance brand visibility and optimize performance. If you have strong analytical skills and a passion for digital marketing, we want to hear from you!

Benefits

Comprehensive health benefits

Student Loan Repayment Assistance

Family-focused benefits

Wellness incentives

Ongoing mentorship and leadership programs

Qualifications

• 4+ years of hands-on experience in SEM.
• Experience managing large-scale SEM campaigns.
• Proven ability to drive performance through data-driven insights.

Responsibilities

• Own and manage the execution of paid search campaigns.
• Lead strategy for paid search across platforms.
• Track and report on SEM KPIs and optimize accordingly.

Skills

Analytical Skills

Communication

Project Management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads

Microsoft Ads

Google Analytics 4

Google Tag Manager

Looker Studio

Job description

Overview

Be inspired. Be rewarded. Belong. At Emory Healthcare.

At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide:

• Comprehensive health benefits that start day 1

• Student Loan Repayment Assistance & Reimbursement Programs

• Family-focused benefits

• Wellness incentives

• Ongoing mentorship, development, and leadership programs

• And more

Description

Overview:

Be inspired. Be rewarded. Belong at Emory Healthcare. As the SEM Manager at Emory Healthcare, you'll play a dual role: leading our paid search strategy while also rolling up your sleeves to execute campaigns that drive patient acquisition, enhance brand visibility, and maximize campaign performance. With a balance of leadership and hands-on execution, you'll leverage strong vendor partnerships and enterprise-level tools to shape digital growth while contributing to a mission that truly matters.

We provide:

• Comprehensive health benefits that start day 1
• Student Loan Repayment Assistance & Reimbursement Programs
• Family-focused benefits
• Wellness incentives
• Ongoing mentorship, development, and leadership programs and more

• The SEM Manager will work closely with the Director of Performance Marketing to shape and implement paid search strategies aligned with Emory Healthcare's digital marketing goals.
• This role requires a hands-on approach to campaign execution while also leading and guiding the strategy, optimizing for growth, and ensuring ROI. As a player-coach, you'll balance day-to-day SEM management with strategic oversight, collaborating with internal teams and external vendors to continuously drive performance improvement and maximize the impact of SEM efforts.

Key Responsibilities:

1) Strategy & Execution:

• Own and actively manage the execution of paid search campaigns, including campaign structure, keyword targeting, ad copy creation, and landing page optimization.
• Lead the strategy development for paid search while executing the day-to-day management across platforms such as Google Ads and Microsoft Advertising.
• Coordinate A/B testing, audience targeting, and bidding strategies to enhance performance and achieve objectives.
• Align paid search activities with the marketing calendar, service line priorities, and overarching brand messaging.

2) Vendor Management & Team Collaboration:

• Serve as the main point of contact for SEM vendors and agencies, providing guidance and strategic direction while ensuring campaigns are aligned with goals and KPIs.
• Manage budgets to ensure efficient spend across campaigns, ensuring resources are used optimally.
• Mentor and collaborate with internal teams to foster a collaborative, high-performance culture.
• Guide cross-functional teams (including Analytics, - Web, Creative, and CRM) in developing integrated campaigns and landing pages.
• Partner with the SEO Manager to ensure cohesive strategies that integrate organic and paid search efforts.

3) Performance & Reporting:

• Track and report on key SEM KPIs, including traffic, conversions, click-through rates, and campaign ROI using tools like Google Ads, Google Analytics 4, and Looker Studio.
• Analyze performance data and translate insights into actionable recommendations to continuously optimize SEM campaigns.
• Maintain detailed documentation of campaign strategies, budgets, and performance results for transparency and ongoing performance tracking.

Minimum Qualifications:

1) Experience:

• 4+ years of hands-on experience in SEM, with a focus on Google Ads and Microsoft Ads.
• Proven experience in managing large-scale SEM campaigns and vendor relationships.
• Demonstrated success in optimizing campaigns for performance and improving conversion rates.

2) Skills:

• Strong analytical skills with the ability to drive performance through data-driven insights.
• Deep understanding of paid search strategies, including keyword targeting, bidding strategies, and conversion optimization.
• Ability to balance leadership responsibilities with day-to-day hands-on campaign management.
• Excellent communication and project management skills, with experience working cross-functionally and with external partners.

3) Education:

Bachelors degree in Marketing, Business, or a related field (or equivalent experience).

4) Tools & Technologies:

Google Ads, Microsoft Ads, Google Analytics 4, Google Tag Manager, Looker Studio, and other campaign management and reporting tools.

Preferred Qualifications:

• Google Ads and GA4 certifications.
• Experience in healthcare or other regulated industries.
• Familiarity with HIPAA-compliant marketing practices.

Additional Details

Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.

Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. Please contact Emory Healthcare’s Human Resources at [e-mail]. Please note that one week's advance notice is preferred.