Select Digital Social Media Strategist

Hearst Communications, Inc.; Town of Amherst (NY); Remote; USD 42,000 - 46,000; Full time

Job summary

LocalEdge is seeking a Digital Social Media Strategist to join its Select Digital team. The role involves managing social media campaign strategies, analyzing trends, and ensuring effective client communication. Candidates must have a BA/BS degree and strong communication skills, along with a minimum of one year of experience.

Qualifications

• Minimum of one year of experience in a professional environment.
• Preferred experience in Social Media Marketing.

Responsibilities

• Develops and manages social media campaign strategies.
• Monitors and implements emerging trends in SMM.
• Creates and delivers monthly campaign reports.

Skills

Communication

Time Management

Organization

Education

BA/BS Degree

Tools

MS Excel

MS Word

PowerPoint

Photoshop

Job description

Select Digital Social Media Strategist

As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries. Today, through the continued development of proprietary technology and strong vendor relationships that include major search engines, social network sites, and other leading tech-focused companies, LocalEdge offers a full line of digital marketing products that help its customers reach and interact with today’s consumers.

Job Summary:

The Select Digital Social Media Strategist will work as part of our Select Digital team to provide strategic social media services for our clients. The Select Digital SMM Strategist will be responsible for researching, identifying, and implementing emerging SMM trends and tactics.

This role will manage all aspects of day-to-day social media strategy for clients. As part of the Select Digital Team, this individual will create new SMM campaigns via Facebook, Twitter, Foursquare, Google+, Pinterest, Instagram, and other related social media platforms to meet advertiser goals.

Focus areas will include social media monitoring, providing trending and analysis reports, planning, and directing social media campaigns, and increasing website participation and engagement.

The ideal candidate should be comfortable in a client-facing role and possess strong written and verbal communication skills. This individual will be required to present strategic SMM implementation plans and reports to our clients, sales reps, and partners via conference calls. Candidate must possess organizational and time management skills as they may be responsible for managing multiple Custom SMM & Social Advertising campaigns.

ESSENTIAL FUNCTIONS:

• Develops social media campaign strategies.
• Contributes to setup and maintenance of all levels of SMM products.
• Builds and launches SMM campaigns via Facebook, Twitter, Foursquare, Google+, Pinterest, Instagram, and other related social media platforms.
• Builds, launches, and manages paid social media advertising campaigns.
• Publishes social media posts and blogs on behalf of a large client base.
• Performs quality assurance prior to launching campaigns to ensure accuracy.
• Provides clients with insights into social media marketing trends specific to their industry.
• Creates and delivers monthly campaign reports.
• Performs campaign budget stewardship to ensure paid campaigns are managed efficiently and effectively.
• Monitors and implements new and emerging trends in SMM.
• Recommends and implements strategies to increase social media likes/followers and overall engagement.
• Contributes to the company SMM blog.
• Performs other related duties as assigned.

EDUCATION/EXPERIENCE:

A BA/BS Degree is preferred. A minimum of one year of experience in a professional environment is required. Experience with Social Media Marketing is preferred but not mandatory. Candidate must have strong verbal and written communication skills, with excellent writing, copy editing, and proofreading abilities.

KNOWLEDGE/SKILLS:

The candidate must have a detailed work ethic, be highly motivated, well-organized, and able to communicate effectively with a diverse group of customers and all levels of employees. Must have solid time management skills and proficiency in MS Excel, Word, PowerPoint, and Photoshop. Knowledge of HTML, CSS, Javascript, server-side data, and PHP is a plus but not required. Familiarity with all relevant social media platforms is preferred. Organizational skills and the ability to manage multiple projects are essential.

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The estimated salary range is $42,000-$46,000. Final salary will depend on skills, experience, and other factors.

If you need assistance or an accommodation during the application process, please contact us at [e-mail]. Do not inquire about application status at this email.

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