Segment Market Manager

Eastman Chemical Company; Kingsport (TN); On-site; USD 100,000 - 120,000; Full time

Job summary

Eastman Chemical Company in Kingsport, Tennessee, is seeking a Segment Market Manager to drive strategies for growth in the Cosmetics and Personal Care market. This role will lead a team of marketing professionals and collaborate across departments to implement innovative market strategies.

The ideal candidate should possess a Bachelor's degree and have 3–5 years of commercial leadership experience, particularly in cross-functional settings. Eastman values diversity and is committed to engaging a dynamic workforce.

Qualifications

• 3–5 years prior experience in commercial leadership.
• Experience leading cross-functional product development innovation.
• Ability to balance strategy with day-to-day execution.

Responsibilities

• Define and manage market strategies for profitable growth.
• Lead a segment team of Marketing direct reports.
• Establish pricing strategies and oversee margin improvements.

Skills

Commercial leadership

Cross-functional collaboration

Critical thinking

Financial acumen

Market development

Education

Bachelor's Degree in technical or marketing discipline

Job description

Segment Market Manager

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company's innovation-driven growth model takes advantage of world‑class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 13,000 people around the world and serves customers in more than 100 countries. The company had 2025 revenue of approximately $8.8 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.

Role Profile

The Segment Market Manager is responsible to define and manage market strategies and activities that turn into profitable growth for the Cosmetics and Personal Care (CPC) market. Specifically, this role translates the market strategies into actionable market execution plans. Is accountable for the activities within assigned markets and delivers results within established strategies, including offer adjustments if needed. The Segment Market Manager for CPC leads a segment team of Marketing direct reports as well as a team of cross‑functional members in Technology, Product and Pricing, and Marketing Communications.

Accountabilities

• Annual Earnings
• Innovation
• Growth
• Capabilities/Talent Management

Responsibilities

• Responsible for the management of the product portfolio as assigned in the context of a cross‑functional business team.
• Actively drives opportunities to closure at segment level Winning with Customer Action Reviews.
• Guides monthly Integrated Business Process segment reviews and determines actions and interventions needed to deliver on plan.
• Supports Business Leadership team in driving initiatives to meet product strategy and target.
• Maintains Addressable Market Map and existing offers through management of segment's cross‑functional team.
• Develops strategies for market segment in collaboration with Marketing Leader and other key stakeholders (e.g. MDM, Sales, Technology, MarCom).
• Makes recommendations on initiatives from strategies via annual marketing plan (includes resource cost and expected results).
• Oversees the results from the overall market (i.e. all initiatives and results) and recommends how we should adjust or reallocate resources.
• Leads the multi‑generational plan for product development with a cross‑functional team to ensure long‑term share targets are achieved.
• Establishes pricing strategy and oversees variable margin improvement opportunities at an order, customer, market segment, application, and geography level.
• Manages growth projects and activation plans based on market strategies within the Addressable Market Map.
• Leads, directs and develops the capability of marketing team members (direct reports).
• Coaches others in the use of Enabling Business and Marketing Excellence (EBME) Stage Gate processes and tools.
• Draws conclusions from multiple sources of intelligence to create insights that support strategies.
• Networks and becomes an industry expert in the Beauty and Cosmetics market.

Qualifications

• Bachelor's Degree in technical or marketing discipline required.
• 3–5 years prior experience in commercial leadership.
• Experience leading cross‑functional product development innovation program(s), with proven capability to collaborate with other functions to ensure alignment across product technology, go‑to‑market execution, and business results.
• Ability to balance strategy with the day‑to‑day details to execute high‑quality choices quickly.
• Deep desire for continuous learning.
• Rotated through at least 2 of the following (at Eastman or similar roles at a prior company):
  • Market Development Manager
  • Strategy Manager
  • Product Manager
  • Sales Manager
• A deep curiosity and inquisitiveness about customers and markets.
• Ability to manage work and others through influence.
• Strong critical thinking and decision‑making skills.
• Strong financial and business acumen.

Preferred Qualifications

• 3+ years of experience in the Beauty and Cosmetics Market, either within Brand or relevant upstream Value Chain.
• 10+ years prior experience in commercial leadership.
• MBA degree with an emphasis in marketing.

Eastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law.

Eastman is committed to creating a highly engaged workforce, where everyone can contribute to their fullest potential each day.

Nearest Major Market

Asheville

Nearest Secondary Market

Knoxville

Job Segment

Marketing Manager, Market Manager, Application Developer, Communications, Marketing Communications, Marketing, Sales, Technology