Sector Marketing Director - Education & BSC

Solenis LLC; United States; Remote; USD 121,000 - 203,000; Full time

Job summary

A global specialty chemicals company seeks a marketing professional to develop sector-specific strategies, manage industry partnerships, and oversee demand generation. This role requires a Bachelor's degree in marketing, 7-10 years of B2B marketing experience, and strong analytical skills. The position offers a comprehensive benefits package and competitive compensation, with a focus on growth and development.

Benefits

Comprehensive benefits package

401(k)

Paid time off

Qualifications

• 7-10 years of progressive marketing experience.
• Proven success in sector-specific marketing.
• Ability to travel up to 30%.

Responsibilities

• Develop and implement marketing strategies.
• Manage industry engagement and partnerships.
• Oversee marketing initiatives to drive demand.

Skills

B2B marketing experience

Analytical skills

Presentation skills

Leadership development

Digital marketing channels

Education

Bachelor's degree in marketing or business

Job description

Solenis is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries, including consumer, industrial, institutional, food and beverage, and pool and spa water markets. Owned by Platinum Equity, the company's product portfolio includes a broad array of water treatment chemistries, process aids, functional additives, and cleaners and disinfectants, as well as state-of-the-art monitoring and control systems. These technologies are used by customers to improve operational efficiencies, enhance product quality, protect plant assets, minimize environmental impact, and create cleaner and safer environments.

Headquartered in Wilmington, Delaware, the company has 69 manufacturing facilities strategically located around the globe and employs a team of over 16,100 professionals in 130 countries across six continents. Solenis is a 2024 US Best Managed Company, recognized four years in a row. For more information about Solenis, please visit www.solenis.com.

Exempt, Grade 18

Sales Incentive Program (SIP) eligible

Diversey, a Solenis company, provides cleaning, hygiene and infection prevention solutions for the education, government, office building, retail, hospitality, food service, and healthcare markets. These solutions include cleaning chemicals, equipment, digital technologies and value-added services that enable customers to build a cleaner, safer and more sustainable world.

WHAT YOU'LL DO

Strategic Planning & Market Positioning

• Develop and implement sector-specific marketing strategies aligned with the business goals.
• Define compelling value propositions and messaging tailored to the sector's obstacles and priorities.
• Build integrated growth plans, including target identification, winning strategies, and tactical execution.
• Conduct market research to uncover trends, risks and opportunities.

Market & Industry Engagement

• Manage engagement and investment with key industry associations and buying groups in the BSC and education markets, including BSCAI, WFBSC, CCA, NSA, Omnia, Equalis, Healthy Green Schools, FSPMA and others.
• Leverage and grow strategic partnerships and channel relationships to expand market share, accelerate growth, and maximize profitability.
• Position the company as a thought leader through content, webinars and industry events.

Customer Insights & Solution Development

• Direct initiatives to gather and integrate voice of customer insights.
• Work cross functionally with sales, portfolio marketing and channel teams to develop and deploy innovations, winning value propositions and training programs.

Marketing & Demand Generation

• Oversee sector-specific marketing initiatives to drive awareness, engagement and demand.
• Partner with channel stakeholders to enhance demand generation and market penetration.

Budget Management

• Manage and optimize budget allocations and overall spend to maximize return on investment and ensure alignment with strategic goals.

WHAT YOU'LL BRING

• Bachelor's degree in marketing, business or related field with 7-10 years of progressive marketing experience; preferably B2B marketing experience.
• Proven success in sector-specific marketing.
• Experience in strategic market planning, segmentation and positioning.
• Strong analytical skills to interpret market trends, customer insights and market positioning.
• Exceptional presentation and communication skills.
• Skilled in leadership development and brand storytelling.
• Experienced with digital marketing channels, demand generation and content strategy.
• Experience managing industry partnerships.
• Ability to travel up to 30%.
• ADDITIONAL QUALIFICATIONS:

• Prior sales and key account management or other customer facing experience is preferred.

WHAT WE OFFER

• Comprehensive benefits package, including medical, dental and vision coverage available from day one.
• Paid time off and holidays.
• 401(k), company vehicle.
• Learning and development opportunities.

#LI-DS1

#LI-remote

We understand that candidates will not meet every single desired qualification. If your experience looks a little different from what we've identified and you think you can bring value to the role, we'd love to learn more about you.

At Solenis, we understand that our greatest asset is our people. That is why we offer competitive compensation, comprehensive benefits which include medical, dental, vision & 401K, and numerous opportunities for professional growth and development. So, if you are interested in working for a world-class company and enjoy solving complex challenges, whether in the lab or the field, consider joining our team.

Solenis is proud to be an Equal Opportunity Affirmative Action Employer, including Minorities / Women/ Veterans / Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Should you require assistance in applying to this opportunity, please reach out to Solenis Talent Acquisition at [e-mail]

The expected compensation range for this position is between $121,500.00 and $202,500.00 plus discretionary bonuses. The exact compensation may vary based on your skills, experience and other factors permitted by law.