Seasonal Digital Engagement Associate

The-Lumistella-Company; Atlanta (GA); On-site; USD 45,000 - 65,000; Full time

Job summary

The Lumistella Company, a global leader in iconic Christmas brands, seeks a Seasonal Digital Engagement Associate in Atlanta, GA. You will manage community engagement across multiple platforms, monitor media coverage, and support content creation to keep our brands top of mind.

Ideal candidates have 2+ years in social media coordination, 1+ year creating content, and strong written communication with the ability to adapt a unique brand voice.

Qualifications

• 2+ years coordinating social media for brands/organizations; agency experience is a plus.
• At least 1 year of content creation experience.
• Strong written and verbal communication skills.
• Familiar with UGC processes and content curation.

Responsibilities

• Manage community across multiple social channels with quick, thoughtful responses.
• Monitor media coverage and track proactive/reactive placements.
• Track issues and crisis monitoring and reporting.
• Support Pinterest monthly uploads and content curation.
• Monitor influencers/celebrities and brand mentions.

Skills

Social media coordination

Content creation

Brand voice adaptation

Interpersonal skills

UGC curation

Time management

Platform knowledge: FB, IG, X, YouTube

Platform knowledge: Pinterest, Threads

Sprout Social familiarity

Crisis monitoring

Education

Bachelor’s degree in Marketing, Communications, Public Relations or related field

Tools

Sprout Social

Job description

Join us in Telling the Stories of Santa’s North Pole!

The Lumistella Company is a global intellectual property company dedicated to bringing Santa’s North Pole to life for children around the world through consumer products, original entertainment and brand experiences. We are home to the most iconic and beloved Christmas brands of this generation including The Elf on the Shelf, Elf Pets, and Elf Mates.

The Seasonal Digital Engagement Associate supports the Social Media team with community management and media monitoring for all social media platforms. They must actively engage with fans/communities for the company’s social media channels, domestically and abroad. He/she is also responsible for establishing and tracking media hits associated with consumer or corporate media outreach. They will monitor social media performance, understanding, and championing our brand voice, and writing social media content that keeps the company and its brands relevant for our fans. This is a fast-paced job which requires a quick thinking, eloquent approach. The ideal candidate is adept at community managing multiple pages with large audiences across various platforms, including Facebook, Instagram, Twitter, Pinterest, YouTube and TikTok. They may also assist with other marketing projects related to public relations, advertising, and event coordination, as needed.

The Seasonal Digital Engagement Associate will:

• Community Management across a minimum of 4 social media channels;
• Media monitoring for consumer and corporate proactive and reactive placements;
• Issues and Crisis monitoring;
• Support Social Media team with Pinterest monthly uploads;
• Influencer and Celebrity monitoring;
• Content curation from User-generated content (UGC); and
• Protects company assets through the proper management of asset files and adherence to company policy with regard to information security and management.

If you want to be one of us...

The ideal candidate will bring:

• 2+ years of experience coordinating social media for brands/organizations; agency experience is a plus;
• At least 1 year of content creation experience;
• Understanding of social media platforms: Must know: Facebook, Instagram, Twitter/X, YouTube, TikTok; Nice to know: Pinterest, Threads
• Possesses strong interpersonal, written communication, and organization skills
• Familiar with UGC process and curation
• Ability to take on and express a unique brand voice
• Familiarity with social media management and visual curation tools a plus (specifically Sprout Social)

Education requirements:

• Bachelor’s degree in Marketing, Communications, Public Relations or a related field required.