Seasonal Brand Manager, Growth and Innovation

Lindt & Sprüngli USA; Stratham (NH); Hybrid; USD 90,000 - 115,000; Full time

Job summary

Lindt & Sprüngli USA is seeking an Associate Brand Manager, Seasons, to lead defined seasonal initiatives from insights to execution. You will partner with cross-functional teams in the U.S.

and internationally to translate brand and seasonal strategies into consumer-relevant plans that drive sales and profitability. This hybrid role requires three days per week in Stratham, NH and/or Boston, MA, collaborating with agencies and vendors to deliver on-season activations, packaging, and portfolio

Qualifications

• Strong analytical, communication, and presentation skills.
• Proven ability to manage complex cross-functional projects.
• Experience in brand/marketing analytics (Nielsen/IRI) and international environments.

Responsibilities

• Lead seasonal strategy and annual planning with cross-functional teams.
• Manage portfolio including innovation, renovation, and rationalization.
• Analyze performance and contribute to forecasts and profitability.
• Execute marketing plans across activations, PR, digital, and promotions.
• Coordinate with sales and agencies to deliver milestones.

Skills

Analytical skills

Communication

Presentation skills

Collaborative

Negotiation

Project management

Education

Master’s degree in related field

Job description

Lindt & Sprüngli USA is seeking an Associate Brand Manager, Seasons, to lead defined seasonal initiatives from insights to execution. You will partner with cross-functional teams in the U.S.

and internationally to translate brand and seasonal strategies into consumer-relevant plans that drive sales and profitability. This hybrid role requires three days per week in Stratham, NH and/or Boston, MA, collaborating with agencies and vendors to deliver on-season activations, packaging, and portfolio