Search Optimization Specialist

Smart Communications.; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health insurance

401K contribution

18 days holiday

Gym membership reimbursement

Job summary

Smart Communications is seeking an Organic Search Specialist to lead and evolve our organic search strategy across traditional and AI-powered experiences. This hands-on role blends technical SEO, content optimization, data analysis, and experimentation to improve discovery of our products and expertise.

Reporting to the Director of Digital Marketing, you will collaborate with Content Marketing, Product Marketing, Vertical Marketing, and Creative to optimize content, identify opportunities, and

Qualifications

• 3+ years experience in SEO, organic search, or digital marketing.
• 3+ years experience optimizing B2B SaaS websites for organic search.
• Excellent writing and editing skills for AI-powered search experiences.
• Familiarity with CMS platforms (e.g., WordPress).
• Strong analytical, problem solving, and project management skills.

Responsibilities

• Develop and optimize SEO, AEO, and GEO initiatives across AI-powered search experiences.
• Create search-first content and optimize pages for AI-powered search.
• Monitor performance, track organic traffic, rankings, and conversions using analytics tools.

Skills

SEO

B2B SaaS

Content writing

WordPress

Analytics

HTML/CSS

Prompt engineering

Multilingual SEO

Education

Bachelor's degree in Marketing, Communications, or similar

Tools

WordPress

Job description

Traditional SEO is no longer enough. Buyers are discovering software through Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, and other AI-powered experiences. At Smart Communications, we're investing in the next generation of organic search and looking for an organic marketer who is excited to help drive its evolution.

As our Search Optimization Specialist, you'll play a key role in executing and evolving our organic search strategy across traditional search engines and emerging AI experiences. This is a highly hands-on role for someone who enjoys combining technical SEO, content optimization, data analysis, and experimentation to improve how buyers discover our products and expertise.

Reporting to the Director of Digital Marketing, you'll work closely with Content Marketing, Product Marketing, Vertical Marketing, and Creative to execute Smart Communications' search optimization strategy. You'll identify opportunities, optimize existing content, create new search-first content, and ensure our expertise is discoverable wherever buyers search for answers.

If you're someone who enjoys testing ideas, solving problems, writing content, and continuously learning as search evolves, we'd love to meet you.

About Smart Communications

Smart Communications provides the platform that leading organizations trust to deliver personalized, consistent, and compliant conversations across all touchpoints and channels. The Conversation Cloud™ consists of SmartCOMM™ ,for enterprise-scale customer communications, SmartIQ™ for digital forms transformation, and SmartDX™ , for trade documentation. Over 650 enterprise organizations across the globe rely on Smart Communications to simplify and automate complex processes and deliver highly secure, frictionless experiences across the customer lifecycle. To learn more, visit smartcommunications.com.

The responsibilities of the role include:

Organic Search Strategy & Execution

• Execute and continuously optimize Smart Communications’ SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) initiatives.
• Identify opportunities to improve visibility across Google Search, AI Overviews, ChatGPT, Gemini, Claude, Perplexity, and other emerging AI search experiences.
• Conduct keyword, topic, entity, and search intent research to uncover new content opportunities.
• Monitor search trends and identify new opportunities as search behaviors evolve.
• Partner with cross-functional marketing teams to ensure search optimization is incorporated into new website pages, campaigns, and content initiatives.

Content Optimization & Creation

• Optimize existing webpages, blogs, solution pages, and landing pages for both traditional search and AI-powered search experiences.
• Write and edit search-first content that answers buyer questions, supports product positioning, and improves discoverability.
• Partner with subject matter experts to translate complex technical concepts into search-optimized content that is clear, authoritative, and valuable to buyers.
• Create FAQs, comparison pages, supporting articles, and other content designed to improve search visibility.
• Ensure content follows SEO best practices while remaining engaging, accurate, and aligned with our brand voice.
• Support multilingual website and localization initiatives, partnering with translation partners to ensure localized content follows SEO, AEO, and GEO best practices.

Search Performance and Reporting

• Regularly test and evaluate how Smart Communications content performs in AI-powered search experiences.
• Monitor changes to Google's AI features, large language models (LLMs), and evolving search technologies, applying experimentation data to optimize content performance.
• Track and report on organic traffic, rankings, AI search visibility, engagement, and SEO/AEO/GEO-attributed conversions using tools such as Google Search Console, GA4, SEMrush, Ahrefs, and other SEO platforms.
• Monitor SEO and competitive intelligence tools to monitor website performance, competitor activity, and emerging search opportunities.
• Translate data into actionable recommendations and prioritize optimization opportunities based on business impact.

What we’re looking for:

Must have skills and experience:

• 3+ years experience in SEO, organic search, or digital marketing.
• 3+ years experience optimizing B2B SaaS websites for organic search.
• Excellent writing and editing skills with the ability to create high-quality, search-focused content for AI-powered search experiences, including Google AI Overviews, ChatGPT, Gemini, Perplexity, Claude, or similar platforms.
• Familiarity with WordPress or enterprise CMS platforms.
• Strong analytical, problem solving, and project management skills.
• Ability to prioritize work independently and manage multiple optimization initiatives simultaneously.
• Strong communication skills with the ability to explain search concepts and collaborate effectively across technical and non-technical teams.
• Curiosity and enthusiasm for AI-powered search and emerging search technologies.
• Bachelors degree in Marketing, Communications, or similar.
• Experience monitoring AI search visibility using emerging tools and methodologies.
• Experience developing entity optimization, structured data, and semantic content strategies for AI-powered search.
• Basic HTML/CSS knowledge.
• Familiarity with prompt engineering or AI-assisted content workflows.
• Experience with multilingual SEO, international websites, hreflang tag implementation, and website localization is a plus.

We look for the following SMART values in everyone we hire at Smart Communications:

• Speak Openly - We are positive, creative, helpful, kind and we have fun. We listen and provide constructive feedback. Through meaningful conversations we encourage each other to be the best that we can be. We’re not complainers we’re problem solvers.
• Make a Difference - We focus on the things that matter and prioritize the things that have the greatest impact. We celebrate success and hold ourselves accountable for our choices. We don’t sit on the sidelines.
• Agile & Flexible - We are focused on evolving, improving and growing. We think differently and challenge the status quo with open minds. We ask ‘why?’ so that we can help remove complexity. We don’t allow hurdles to get in our way.
• Results-Focused - We get stuff done by being efficient, working at pace and paying attention to detail. We focus on finding solutions and fixing things. We don’t believe in being busy for the sake of being busy, we focus on productivity.
• Teamwork - We are stronger and better together. We collaborate, trust and support each other to deliver results for our company and our customers. We don’t want anyone to feel disengaged, we’re in this together!

What’s the deal?

We will provide you with the tools, equipment and support to give you the best possible chance of success and over-achieving your goals. Salary will depend on your experience and will be highly competitive.

In addition to a friendly, flexible and fun working environment, we provide a range of other benefits, including extensive health, dental and vision insurance, employer-funded health savings account, flexible spending plan, life and AD&D insurance, short and long term disability insurance, gym membership reimbursement, and 401K contribution, as well as 18 days’ holiday allowance plus an additional day off on your birthday!

This role is fully remote.

Please note: we only consider applicants with current legal right to work in the countries in which our positions are based. All qualified applicants will receive consideration for employment regardless of colour, religion, sex, national origin, sexual orientation, age, disability, marital status or gender identity.

To learn more about Smart Communications visit: