Search Marketing Manager

Momentous; Utah; Hybrid; USD 75,000 - 100,000; Full time

Benefits offered by this job

Health/Vision/Dental

401k Match

Unlimited PTO

Finish Line Fridays

Generous holidays

$1,000 annual perks program

Access to Momentous products

Job summary

Momentous in Utah is seeking a performance marketing expert to lead initiatives in Paid Search and SEO channels. This hybrid role involves collaborating with agencies and cross-functional teams for scalable growth. Ideal candidates should have 4–7 years of experience in similar environments and demonstrate strong analytical abilities in digital marketing strategies.

Benefits include competitive compensation, health options, 401k match, and unlimited PTO. Join a progressive workplace that values diverse perspectives and fosters professional development.

Qualifications

• Proven experience managing or partnering with external agencies across SEO, SEM, and/or affiliate channels.
• Demonstrated track record of driving new customer acquisition and revenue growth.

Responsibilities

• Collaborate on Paid Search strategy with external agency.
• Own the SEO execution roadmap in partnership with the SEO agency.
• Identify and capitalize on emerging search trends.

Skills

Paid Search (Google Ads, PMax, YouTube)

SEO best practices

Keyword strategy and query mining

Data analysis and optimization

Funnel-based content prioritization

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

4–7 years of experience in performance marketing, SEO, paid search

Tools

Google Analytics

Ahrefs

SEMrush

Screaming Frog

Job description

Position Summary

This role will support scalable new customer acquisition across Paid Search, SEO, and Publisher Affiliate channels. The position is execution-focused, operating in close partnership with external agencies and internal cross-functional teams to drive efficient growth while maintaining performance targets.

Responsibilities

Paid Search (SEM)

• Collaborate on Paid Search strategy across Google Ads (Search, PMax, YouTube) in partnership with external agency
• Manage day-to-day agency execution, ensuring alignment on budget pacing, creative priorities, testing roadmap, and efficiency targets
• Build and own the Paid Search roadmap, including keyword expansion, query mining, negative strategy, bid optimization, and segmentation
• Identify and capitalize on emerging search trends (AI-driven search behavior, evolving SERP formats, PMax advancements, YouTube scale opportunities)
• Partner with Creative and Ecommerce teams to develop and test high-performing landing pages and search-specific messaging
• Drive a structured testing agenda across ad copy, audience targeting, offer strategy, and landing page variations
• Monitor nCAC, MER, and blended efficiency metrics to ensure scalable, profitable growth
• Proactively identify scale opportunities while protecting acquisition and contribution margin targets

SEO & Content Strategy

• Own the SEO execution roadmap in partnership with the SEO agency, aligning content and technical initiatives to new customer acquisition goals
• Define and evolve content clusters and pillar strategies to capture high-intent search demand and build topical authority
• Prioritize mid- and bottom-funnel content opportunities that drive revenue, not just traffic
• Identify technical SEO gaps and partner with Engineering and Ecommerce to improve crawlability, indexation, site performance, and on-site conversion
• Execute on-site optimizations (PDP, PLP, blog, internal linking, structured data) to improve organic visibility and CVR
• Track and report on SEO’s impact on new customer acquisition, revenue contribution, and blended CAC

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 4–7 years of experience in performance marketing, SEO, paid search, or growth roles, ideally within DTC, ecommerce, or consumer brands.
• Proven experience managing or partnering with external agencies across SEO, SEM, and/or affiliate channels.
• Demonstrated track record of driving new customer acquisition and revenue growth, not just traffic or engagement.

Skills & Competencies

• Strong working knowledge of Paid Search (Google Ads, PMax, YouTube) and SEO best practices (technical, on-page, and content strategy).
• Experience with keyword strategy, query mining, content clustering, and funnel-based content prioritization.
• Ability to analyze and optimize toward performance metrics such as nCAC, MER, conversion rate, and blended CAC.
• Familiarity with SEO and analytics tools (Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog).
• Strong analytical skills with the ability to translate data into actionable insights and testing plans.
• Experience partnering cross-functionally with Creative, Ecommerce, and Engineering teams to improve landing pages and site performance.
• Ability to manage multiple workstreams simultaneously while maintaining attention to detail and execution quality.

Attributes

• Performance-oriented mindset with a strong bias toward measurable outcomes and efficiency.
• Highly proactive and curious, with a drive to stay ahead of evolving search trends (AI-driven search, SERP changes, new ad formats).
• Comfortable operating in a fast-paced, growth-stage environment with shifting priorities.
• Strong communicator who can effectively manage agency partners and align cross-functional stakeholders.
• Low ego, collaborative, and motivated by continuous testing and improvement.

Benefits

• Our fast-paced, high growth environment creates a strong opportunity for professional development born from evolving experiences
• Competitive cash compensation plus employee stock options
• Health/Vision/Dental
• 401k Match
• Unlimited PTO
• Finish Line Fridays – finish at 3:00 every Friday
• Generous set of observed holidays (17 days of office closure in 2025)
• $1,000 annual perks program to support a high-performance lifestyle
• Access to Momentous products and merchandise

Location

This is a hybrid role based out of our Park City headquarters.

EQUAL EMPLOYMENT OPPORTUNITY

Momentous provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We are committed to bringing together individuals from different backgrounds and perspectives and providing employees with a safe and welcoming work environment where everyone can thrive. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.