Search Engine Optimization Specialist

The Florida Law Group; Tampa (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

The Florida Law Group in Tampa, FL is seeking a digital marketing specialist to optimize websites for search engines and drive online visibility. You will develop and implement actionable strategies to improve site performance and ROI.

Responsibilities include reviewing client sites, preparing strategy reports, and launching campaigns to boost rankings. A Bachelor's in IT or related field and 3+ years of experience are preferred.

Qualifications

• Bachelor's degree in Information Technology or related field.
• 3+ years' of technical experience.
• Strong analytical skills.
• Understanding of all search engines and functions as well as marketing.

Responsibilities

• Review and analyze client sites for areas needing improvement.
• Prepare detailed strategy reports.
• Create and launch campaigns.
• Improve clients' rank in major search engines.

Skills

SEO analysis

Campaign optimization

Content creation

Marketing knowledge

Education

Bachelor's degree in Information Technology or related field

Tools

Google Analytics

Google Ads

Job description

The ideal candidate will analyze, review, and implement changes to websites so they are optimized for search engines. This candidate will be able to implement actionable strategies that will improve site visibility.Establish PPC campaigns and maintain with aggressive ROI goals. Establish new content weekly for blog, social media pages, and newsletter for the firm.

Responsibilities

• Review and analyze client sites for areas needing improvement
• Prepare detailed strategy reports
• Create and launch campaigns
• Improve clients 'rank' in major search engines

Qualifications

• Bachelor's degree in Information Technology or related field
• 3+ years' of technical experience
• Strong analytical skills
• Understanding of all search engines and functions as well as marketing