Search Engine Optimization Specialist

healthcare; Minnesota; On-site; USD 108,000 - 148,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Health Savings Account

Retirement benefits

Job summary

Solventum is seeking an SEO Specialist to optimize health information systems, leveraging GEO for AI-driven search and content discovery. You will conduct keyword and competitive research, collaborating with marketing, product, and web teams to drive measurable growth across global health solutions.

The role requires a Bachelor's or higher and 7 years of SEO/digital marketing experience, plus familiarity with AEM, DAM platforms, Google Analytics, SEMrush, and technical SEO.

Qualifications

• Bachelor's degree or higher in Marketing, Digital Marketing, Communications, Business, or related field or equivalent experience
• Seven (7) years of hands-on SEO/digital marketing experience in a regulated environment
• Experience with GEO or content optimization for AI-driven search and discovery

Responsibilities

• Develop and execute strategies to improve organic visibility and drive qualified traffic
• Apply GEO best practices for AI-powered search and discovery experiences
• Lead keyword, content, and competitive research to identify optimization opportunities
• Collaborate with marketing, product, and web stakeholders to translate insights into actionable recommendations
• Oversee metadata management and digital asset optimization within the DAM system

Skills

SEO

Digital marketing

Content strategy

Keyword research

Cross-functional collaboration

Education

Bachelor's degree or higher

Tools

Adobe Experience Manager

DAM platforms

Adobe Analytics

Google Search Console

SEMrush

AnswerThePublic

Screaming Frog

Job description

Job Description:

Search Engine Optimization (Solventum)

3M Health Care is now Solventum

At Solventum, we enable better, smarter, safer healthcare to improve lives. As a new company with a long legacy of creating breakthrough solutions for our customers’ toughest challenges, we pioneer game-changing innovations at the intersection of health, material and data science that change patients' lives for the better while enabling healthcare professionals to perform at their best. Because people, and their wellbeing, are at the heart of every scientific advancement we pursue.

We partner closely with the brightest minds in healthcare to ensure that every solution we create melds the latest technology with compassion and empathy. Because at Solventum, we never stop solving for you.

The Impact You'll Make in this Role

As an Search Engine Optimization (SEO) Specialist, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:

• Developing and executing strategies that improve organic visibility, drive qualified traffic, and support business growth across the Health Information Systems business globally.
• Identifying and applying Generative Engine Optimization (GEO) best practices to improve discoverability in AI-powered search, answer engines, and conversational discovery experiences.
• Conducting keyword, content, and competitive research to uncover opportunities, inform optimization priorities, and strengthen digital performance across priority solution areas.
• Partnering with integrated marketing, product marketing, marketing communications, and web stakeholders to translate search insights into actionable recommendations, content enhancements, and measurable business outcomes.
• Leading the digital asset upload and metadata management process within our Digital Asset Management (DAM) system to improve asset quality, governance, discoverability, and downstream SEO performance across the web ecosystem.

Your Skills and Expertise

To set you up for success in this role from day one, Solventum requires (at a minimum) the following qualifications:

Bachelor's degree or higher in Marketing, Digital Marketing, Communications, Business, or a related field or equivalent practical experience from a private, public, government, or military environment

AND

Seven (7) years of hands-on experience in SEO, digital marketing, website optimization, content strategy, or a related field in a private, public, government, or military environment

Additional qualifications that could help you succeed even further in this role include:

• (3) three years of experience with core SEO disciplines, including keyword strategy, on-page optimization, metadata development, technical SEO fundamentals, content performance analysis, and internal linking.

• Experience with GEO or optimizing content for AI-driven search, answer engines, and emerging discovery experiences.
• Experience with platforms and tools such as Adobe Experience Manager (AEM), DAM platforms, Adobe Analytics, Google Search Console, SEMrush, Answer the Public, or Screaming Frog.
• Experience working within content management systems and/or digital asset management systems, with strong attention to detail and process consistency.
• Strong written and verbal communication skills, with the ability to synthesize data and translate findings into clear, actionable recommendations for cross-functional stakeholders.
• Experience supporting digital marketing programs within a global organization and collaborating across multiple regions, teams, and stakeholder groups.
• Healthcare technology, B2B, or other regulated industry experience.
• Self-starter with strong project management skills, a high level of curiosity, and the ability to manage multiple priorities with a high degree of quality and follow-through.

Travel: May include up to 25% [domestic/international]

Relocation Assistance: May be authorized

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)

Supporting Your Well-being

Solventum offers many programs to help you live your best life - both physically and financially. To ensure competitive pay and benefits, Solventum regularly benchmarks with other companies that are comparable in size and scope.

Onboarding Requirement: To improve the onboarding experience, you will have an opportunity to meet with your manager and other new employees as part of the Solventum new employee orientation. As a result, new employees hired for this position will be required to travel to a designated company location for on-site onboarding during their initial days of employment. Travel arrangements and related expenses will be coordinated and paid for by the company in accordance with its travel policy. Applies to new hires with a start date of October 1st 2025 or later. Applicable to US Applicants Only: The expected compensation range for this position is $107,600 - $147,950, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Additional information is available at: https://www.solventum.com/en-us/home/our-company/careers/#Total-RewardsResponsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.

Solventum is committed to maintaining the highest standards of integrity and professionalism in our recruitment process. Applicants must remain alert to fraudulent job postings and recruitment schemes that falsely claim to represent Solventum and seek to exploit job seekers.

Please note that all email communications from Solventum regarding job opportunities with the company will be from an email with a domain of @solventum.com. Be wary of unsolicited emails or messages regarding Solventum job opportunities from emails with other email domains.

Solventum does not expect candidates in this position to perform work in the unincorporated areas of Los Angeles County. Solventum is an equal opportunity employer. Solventum will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.