Search Engine Optimization Manager

The Tombras Group; Portland (OR); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Dog-friendly offices

Flexible PTO

Generous parental leave

Medical for employee + dependents

Job summary

Tombras is seeking an SEO Manager to lead national and international SEO programs from Portland, OR, Atlanta, GA or Knoxville, TN. You’ll own client updates, drive proactive opportunities, and mentor an expanding SEO team of Analysts and Strategists.

Ideal candidates bring deep hyperlocal SEO, experience with enterprise platforms, and strong client communication. The role offers growth in a top independent agency with a digital mindset.

Qualifications

• Experience architecting national and international SEO strategies.
• Strong analytics and client communication skills.
• Deep hyperlocal SEO experience with listings management.
• Proven ability to manage enterprise SEO software.
• Ability to mentor analysts and strategists.

Responsibilities

• Own client-facing updates, reporting calls, and dashboards.
• Identify proactive SEO opportunities for clients and Directors.
• Utilize SEO platforms such as GA, GSC, Screaming Frog, Data Studio, SEMrush, BrightEdge, and Adobe Analytics.
• Maintain primary client and account-team relationships via email and calls.
• Partner with internal/external developers to implement recommendations.
• Lead a large SEO team including Analysts and Strategists.

Skills

SEO strategy

Analytical skills

Hyperlocal SEO

Client communication

Team leadership

Keyword research

Project management

Tools

Google Analytics

Google Search Console

Screaming Frog

Google Data Studio

SEMrush

BrightEdge

Adobe Analytics

Yext

Reputation.com

BrightLocal

Conductor

seoClarity

Job description

Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking an SEO Manager.

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.

Where you'll be working: Atlanta, GA, Portland, OR or Knoxville, TN

What you'll be doing:

• Take full ownership of regular client-facing duties such as status updates, reporting calls, dashboard updates, etc., exhibiting full understanding of a performance mindset as it relates to your accounts.


• Bring proactive SEO opportunities to your clients and Directors, taking full advantage of the SEO toolkit and available platforms.


• Showcasing regular usage and proficiency of SEO platforms such as Google Analytics, Google Search Console, ScreamingFrog, Google Data Studio, SEMrush, Brightedge, and Adobe Analytics.


• Maintaining the main client and account team point of contact relationship for most of your accounts, including effective email and call etiquette and responsibilities.


• Mentoring any direct reports or shared reports you have to share the skills and knowledge you have gained thus far.

What you bring:

• Architect comprehensive SEO strategies and tactics for national and international brands, including multi-location brands


• Exceptional analytical capabilities paired with effective client communication skills


• Deep experience in hyperlocal SEO, including location business listing management across dozens of online directories with enterprise level software (Yext, Reputation.com, BrightLocal, etc.)


• Use enterprise software to monitor, analyze and enhance ratings and reviews for thousands of business locations


• Conduct business listing SEO audits to execute optimizations, improve location consistency, remove location duplicates and identify other off-page SEO opportunities


• Managing Enterprise-level SEO software (BrightEdge, Conductor, seoClarity etc.) with multi-engine and multi-language hyperlocal keyword rank tracking capabilities


• Monitor, analyze and provide insights on website SEO performance on a monthly and weekly basis with direct client interaction


• Technical SEO expertise: hreflang, canonical URLs, XML sitemaps, robots.txt, 301 redirects, schema markup, internal/external linking strategies, international CMS website architectures, country/language URLs, title tag optimization, and more


• Work with the SVP, Integrated Search and Director of SEO to develop new SEO client initiatives and team training


• Work with the Director of SEO to manage tasks, workloads and projects across a large SEO team comprised of Analysts and Strategists that will be assisting the SEO Manager


• Exhibit confident communication skills to effectively present tactical plans and SEO performance to clients


• Proactively identify new keyword opportunities, then recommend detailed action to capitalize on them – pushing ideation, to execution, and all the way to completion


• Maintain a constant pulse on the organic search engine health across the globe at an aggregate level, as well as hyperlocal-level


• Manage link building strategies and techniques by pushing the creative boundaries of relationship building, content outreach and thought leadership across multiple verticals


• Consult and work directly with our internal and external website development partners and firms to implement your recommendations


• Champion department processes, stay current on SEO industry trends and best practices


• Review and document the impact of significant site changes, algorithm updates, events and other key drivers of organic traffic and organic-driven client KPIs


• Perform SEO competitive SWOT analysis to identify areas of opportunities and threats from competitor activity to algorithm updates

Why you'll want to work at Tombras:

• Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.


• Dog-friendly offices


• Flexible PTO


• Generous parental leave for primary and non-primary caregivers


• Medical (PPO or High Deductible option) for employee + dependents


• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

Tombras is an E-Verify employer and participates in the E-Verify program.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.