Search Engine Marketing Account Manager (Pipeline Posting)

Audacy, Inc.; Atlanta (GA); Remote; USD 50,000 - 65,000; Full time

Job summary

Join a leading multi-platform audio content company as a Search Engine Marketing Account Manager. In this dynamic role, you will oversee client SEM accounts, crafting and optimizing PPC campaigns to achieve outstanding results. Collaborating closely with sales and vendors, you'll provide strategic insights and budget estimates, ensuring every campaign excels. This position offers the flexibility of remote work, making it an ideal opportunity for those looking to thrive in a fast-paced environment. With a comprehensive benefits package and a commitment to employee well-being, this role is perfect for those passionate about digital marketing and client success.

Benefits

Health Care Coordinator

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Time Off

Student Loan Payment Assistance

Legal Assistance

Identity Theft Protection

Pet Insurance

Qualifications

• Experience in paid search or digital media advertising preferred.
• Ability to analyze account performance and communicate upsell potential.

Responsibilities

• Design and implement keywords and ads to maximize client performance.
• Optimize account performance based on industry standards.

Skills

Analytical Skills

Verbal Communication

Written Communication

Project Management

Digital Media Advertising

Education

BS/BA Degree

Tools

Google Ads

Bing Ads

Microsoft Office Suite

Google Workspace

Wide Orbit

TapClicks

Job description

Overview

The Search Engine Marketing (SEM) Account Manager, reporting to the Director, Search, will be responsible for working on client SEM accounts as part of Audacy’s centralized revenue operations Search team. This individual will be expected to build, monitor and analyze clients' digital PPC advertising campaigns on a regular basis as well as serve as the primary contact with the sales team and vendors.

As needed, this individual is expected to provide strategic recommendations to ensure campaign success. This individual will be provided day to day oversight and support from the Team Lead, Search Engine Marketing.

This role is open to remote work in any of Audacy's 48 markets.

Please note: This is a pipeline posting. All qualified applicants will be asked to apply to an open job requisition when one becomes available.

Responsibilities

What You'll Do:

• Utilize tools to provide accurate budget estimates of campaign potential to sales team as they approach clients to pitch our SEM products
• Design and implement keywords, text ads and account structure to maximize client performance
• Optimize account performance based on industry standards and best practices and exceed client objectives
• Perform budget adjustments to accurately spend the client’s budget throughout a particular month and throughout its full lifespan
• Serve the key stakeholder to analyze account performance to deliver in full and clearly communicate to sales any upsell potential

Qualifications

Required & Preferred:

• BS/BA degree or relevant experience
• Paid search or digital media advertising experience preferred
• Experience with keyword research tools and ability to use these tools to setup/expand SEM campaigns
• Working knowledge of Google Ads, Bing Ads, or other PPC platforms
• Proficient in Microsoft office suite and Google Workspace
• Ability to work cross-functionally with sales and account teams and manage multiple projects simultaneously
• Ability to thrive in a fast-paced, dynamic environment with competing priorities
• Exceptional analytical, verbal, and written communication skills

• Google Ads certified - Google Shopping experience is a plus
• Experience with Wide Orbit, TapClicks or other digital order entry and workflow platforms is a plus

Additional Information

Pay Transparency:

The anticipated starting salary range for individuals expressing interest in this position is $50,000 to $65,000/yr. Salary to be determined by the education, experience, knowledge, skills, abilities and location of the applicant, as well as internal and external equity. Audacy offers full time employees with a comprehensive benefits package to include: health care coordinator, medical, dental, vision, telemedicine, flexible spending accounts, health savings account, disability, life insurance, critical illness, hospital indemnity, accident insurance, paid time off (sick, vacation, personal, parental, volunteer), 401(k) retirement plan, discounted employee stock purchase, student loan payment assistance program, legal assistance, life assistance program, identity theft protection, discounted home and auto insurance, and pet insurance.

Important Notes:

Please be aware that Audacy willneverask you to send money at any point during the hiring process. Communication from legitimate Audacy representatives willonly come from email addresses ending in @audacy.com. If you receive any suspicious requests or communications, please verify their authenticity before responding.

About Us

Audacy is a scaled, leading multi-platform audio content and entertainment company differentiated by its exclusive, premium audio content. Audacy operates one of the country’s two scaled radio broadcasting groups with leading positions across the country’s largest markets, as well as one of the country’s largest podcast networks and the Audacy direct-to-consumer streaming platform. Audacy is a major event producer and a digital marketing solutions provider and is the unrivaled leader in local news and sports radio. Learn more at www.audacyinc.com, Facebook, X, LinkedIn and Instagram.

EEO

Audacy is an Equal Opportunity Employer. Audacy affords equal employment opportunity to qualified individuals regardless of their race, color, religion or religious creed, sex/gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, ancestry, age (over 40), physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or other classification protected by applicable federal, state, or local law, and to comply with all applicable laws and regulations. Consistent with our commitment to equal employment opportunity, we provide reasonable accommodations to qualified individuals with disabilities who need assistance in applying electronically for a position with Audacy, unless doing so would impose an undue hardship. To request a reasonable accommodation for this purpose, please call 1-610-660-5614. Please note that this phone number is to be used solely to request an accommodation with respect to the online application process. Calls for any other reason will not be returned. Reasonable accommodation requests are considered on a case-by-case basis.