Scroll-Stopping Social Content Creator

AutoNation Inc.

Fort Lauderdale (FL)

On-site

USD 52,000 - 76,000

Full time

14 days+

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Benefits offered by this job

401k matching

Health, dental, vision insurance

Maternity benefits

Vehicle discount programs

YouDecide discounts

Job summary

AutoNation, a leading U.S. automotive retailer, seeks a Content Creator to bring the brand to life across owned social channels.

You will craft platform-native content that feels human, authentic, and unmistakably AutoNation, translating strategy into scroll-stopping storytelling. This role blends creativity with fast-paced execution: produce and edit video/photo content for TikTok, Instagram, YouTube, and emerging channels; stay ahead of trends; collaborate with engagement/insights teams to

Qualifications

Bachelor’s degree in Communications, Media, or related field (or equivalent experience).
3–5 years of experience creating content for social platforms.
Strong video production, editing, and storytelling skills.
Deep fluency in social culture, trends, and platform best practices.
Ability to work quickly in a fast-paced, test-and-learn environment.

Responsibilities

Create and publish short‑form, platform‑native content across TikTok, Instagram, YouTube, and emerging channels.
Translate brand platform, strategy, and campaign priorities into engaging, social‑first storytelling.
Capture, edit, and produce high‑quality photo and video content optimized for each platform.
Identify and react to cultural moments, trends, and formats aligned with the brand voice.
Support always‑on content and proof‑point campaigns with timely, relevant creative.
Collaborate with engagement and insights teams to test, learn, and optimize content performance.
Maintain brand voice, visual standards, and creative quality across content.
Demonstrate and advocate company vision, mission, and values; adhere to policies.