Content Creator

AutoNation; Fort Lauderdale (FL); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

401k matching

Health, dental, vision insurance

Maternity benefits

Vehicle discount programs

YouDecide discounts

Job summary

AutoNation, a leading U.S. automotive retailer, seeks a Content Creator to bring the brand to life across owned social channels.

You will craft platform-native content that feels human, authentic, and unmistakably AutoNation, translating strategy into scroll-stopping storytelling. This role blends creativity with fast-paced execution: produce and edit video/photo content for TikTok, Instagram, YouTube, and emerging channels; stay ahead of trends; collaborate with engagement/insights teams to

Qualifications

• Bachelor’s degree in Communications, Media, or related field (or equivalent experience).
• 3–5 years of experience creating content for social platforms.
• Strong video production, editing, and storytelling skills.
• Deep fluency in social culture, trends, and platform best practices.
• Ability to work quickly in a fast-paced, test-and-learn environment.

Responsibilities

• Create and publish short‑form, platform‑native content across TikTok, Instagram, YouTube, and emerging channels.
• Translate brand platform, strategy, and campaign priorities into engaging, social‑first storytelling.
• Capture, edit, and produce high‑quality photo and video content optimized for each platform.
• Identify and react to cultural moments, trends, and formats aligned with the brand voice.
• Support always‑on content and proof‑point campaigns with timely, relevant creative.
• Collaborate with engagement and insights teams to test, learn, and optimize content performance.
• Maintain brand voice, visual standards, and creative quality across content.
• Demonstrate and advocate company vision, mission, and values; adhere to policies.

Skills

Social content creation

Video production

Trend fluency

Fast-paced work

Education

Bachelor’s degree in Communications/Media/related field

Job description

Position Summary

Reporting to the Director, Owned Media & Community, the Content Creator is responsible for developing culturally relevant, platform‑native content that brings the AutoNation brand to life across owned social channels. This role sits at the intersection of creativity and culture, producing scroll‑stopping content that feels human, authentic, and unmistakably AutoNation. The ideal candidate is a native creator who understands social trends, formats, and storytelling, and is comfortable ideating, creating, and iterating content at the speed of social without sacrificing brand standards.

Job Responsibilities

• Create and publish short‑form, platform‑native content across TikTok, Instagram, YouTube, and emerging channels.
• Translate brand platform, strategy, and campaign priorities into engaging, social‑first storytelling.
• Capture, edit, and produce high‑quality photo and video content optimized for and relevant to each platform.
• Identify and react to cultural moments, trends, and formats that align with the brand voice and values.
• Support always‑on content and proof‑point campaigns with timely, relevant creative.
• Collaborate with engagement and insights teams to test, learn, and optimize content performance.
• Maintain brand voice, visual standards, and creative quality across all content.
• Demonstrate and advocate company vision, mission, and values; adhere to company policies and procedures.

Qualifications

• Bachelor’s degree in Communications, Media, or related field (or equivalent experience).
• 3–5 years of experience creating content for social platforms (brand, agency, or creator background).
• Strong video production, editing, and storytelling skills.
• Deep fluency in social culture, trends, and platform best practices.
• Ability to work quickly in a fast‑paced, test‑and‑learn environment.
• Must meet company’s requirements for employment.

Physical Requirements

• Business travel (up to 30%).
• Occasional on‑location content capture with local markets and partners.
• Standard office environment

Benefits and Perks

• Competitive compensation and 401k matching Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
• Associate purchase and discount programs for new and pre‑owned vehicles, services, parts, collision, accessories, and AutoGear Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers.
• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

Company Overview

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer‑related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

Equal‑Opportunity Statement

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact.

Values & Culture

We value innovation, teamwork, and a commitment to making a positive impact in the world. At AutoNation, what drives you, drives us. We're looking for passionate and committed people to bring their drive to our team to help drive a peerless Customer experience. We're AutoNation - the biggest and most renowned automotive retailer in America, and a proud member of the Fortune 150. But that's just the beginning. We're in the midst of an incredible multi-year digital transformation that's set to revolutionize the industry. At AutoNation, we're not just interested in keeping up with the times - we're dedicated to leading the charge. We're passionate about innovation and pushing the boundaries of what's possible, all while keeping our customers, coworkers, and communities in the driver's seat. We believe that together, we can create a brighter future for everyone.