The Scientist for Content Marketing is responsible for collaborating with internal teams and developing marketing content in a variety of forms. He/she should be familiar with writing for the web, email marketing, and blog strategy and execution. He/she will produce high-quality content to increase brand awareness, execute marketing campaigns, drive engagement, and support inbound lead generation. He/she will also contribute to offline marketing initiatives, especially event/tradeshow planning.
Responsibilities
- Scientific content generation (50-75% effort)
- Write, edit, and generate informative and engaging content, including emails, brochures, e-newsletters, abstracts, case studies, website pages, infographics, slide decks, blog posts, and video scripts
- Maintain a content calendar to support various marketing campaigns and initiatives
- Use e-mail marketing software to design, execute, and track high-impact campaigns
- Engage with the sales team, internal service leaders and subject matter experts, and customers to understand client needs, uncover gaps in existing assets, and identify relevant topics for new content
- Manage content projects from start to finish - from topic selection to content development to quality reviews of the final product to promotional messaging
- Update website content and recommend and implement site improvements
- Work with outside vendors, agencies, and consultants as necessary
- Conference planning/preparation (25-50% effort)
- Assist with other general marketing program management support as needed, especially event registration, coordination, and preparing scientific congress presentations
Requirements
- PhD degree in the scientific field (molecular biology, immunology, oncology) or related discipline
- Familiarity with preclinical pharmacology, gene targeting technology, use of animal models for research, and antibody discovery
- 2-3 years of content creation or content marketing, ideally B2B preferred
- Experience writing, editing, and creating various types of long- and short-form content, such as whitepapers, case studies, blog posts, emails, website pages, and landing pages
- Excellent written, verbal, analytical, research, and communication skills
- Team player that must be willing to work closely and productively within a small team
- Self-motivated with the ability to manage multiple ongoing projects and meet deadlines
- Meticulous attention to detail
- Interest in building a deep understanding of our technical platforms, and the ability to translate that knowledge into relevant and valuable content
- Mandarin and English bilingual required