Salesforce Marketing Specialist — Remote Eligible

Prsa Ncc; Fairfax (VA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Telework eligibility

Job summary

Prsa Ncc is seeking a Salesforce Marketing Specialist to plan, develop, execute, and optimize data-driven marketing communications supporting enrollment goals and student engagement across the lifecycle. You will serve as Enrollment Marketing’s primary administrator for Salesforce, Marketing Cloud, and related CRM technologies, leveraging automation, segmentation, reporting, and analytics.

This role collaborates with Enrollment Marketing, OSI, DEOR, Web Services, and external partners to drive

Qualifications

• Ability to analyze and synthesize complex data from multiple sources and communicate actionable insights.
• Ability to collaborate effectively with technical teams, agency partners, and institutional stakeholders.
• Strong understanding of marketing attribution, enrollment funnel analysis, and performance measurement.
• Strong understanding of CRM systems, marketing automation, and lifecycle marketing principles.

Skills

Data analysis

Cross-functional collaboration

Marketing attribution

CRM systems

Tools

Salesforce CRM

Marketing Cloud

Marketing Cloud Intelligence

AMPscript

SQL

Job description

Prsa Ncc is seeking a Salesforce Marketing Specialist to plan, develop, execute, and optimize data-driven marketing communications supporting enrollment goals and student engagement across the lifecycle. You will serve as Enrollment Marketing’s primary administrator for Salesforce, Marketing Cloud, and related CRM technologies, leveraging automation, segmentation, reporting, and analytics.

This role collaborates with Enrollment Marketing, OSI, DEOR, Web Services, and external partners to drive