Salesforce Marketing Cloud Solution Architect (Hiring Immediately)

The Custom Group of Companies; New York (NY); On-site; USD 100,000 - 130,000; Full time

Job summary

Join a leading healthcare organization as a Salesforce Marketing Cloud Solution Architect. This role involves optimizing marketing operations using Salesforce technology, collaborating with cross-functional teams, and driving impactful marketing initiatives. Ideal candidates will have extensive SFMC expertise and strong problem-solving skills.

Benefits

Competitive salary

Benefits package

Qualifications

• Extensive expertise in SFMC and ability to optimize the platform.
• Experience with Salesforce Health Cloud and Data Cloud preferred.

Responsibilities

• Collaborate with teams to gather requirements for SFMC solutions.
• Configure journeys and campaigns to enhance marketing processes.
• Troubleshoot technical issues related to campaigns and workflows.

Skills

AMPscript

Salesforce Marketing Cloud

Problem-solving

Communication

Collaboration

Education

Salesforce Marketing Cloud Email Specialist

Marketing Cloud Consultant

Tools

Journey Builder

Automation Studio

Content Builder

Salesforce Health Cloud

Salesforce Data Cloud

Job description

Salesforce Marketing Cloud Solution Architect

Company Overview : Join a leading healthcare organization dedicated to transforming patient care through innovative marketing solutions. We are seeking a Salesforce Marketing Cloud (SFMC) Solution Architect to shape and optimize our marketing operations using advanced Salesforce technology. This role offers the opportunity to drive impactful, data-driven marketing initiatives in collaboration with cross-functional teams.

Position Overview : We are looking for an experienced Salesforce Marketing Cloud (SFMC) Solution Architect to join our Marketing Operations team. The ideal candidate will have extensive expertise in SFMC and a proven ability to optimize the platform to deliver personalized, data-driven marketing solutions. You will collaborate with stakeholders across departments to align marketing technologies with business objectives and customer needs.

Key Responsibilities :

1. Collaborate with marketing, data, and IT teams to gather requirements and translate them into technical specifications for SFMC solutions.
2. Configure and manage journeys and campaigns using Journey Builder and Automation Studio to automate and enhance marketing processes.
3. Optimize email templates, dynamic content, and personalization through AMPscript.
4. Manage Content Builder to deliver engaging, personalized communications.
5. Troubleshoot and resolve technical issues related to campaigns, workflows, and platform functionalities.
6. Develop advanced segmentation strategies for targeted messaging.
7. Provide technical documentation, guidelines, and training materials for team members and stakeholders.
8. Assist with integrating Salesforce Marketing Cloud with other marketing technologies and CRM platforms.
9. Partner with CRM owners to ensure data integrity, including email preferences and contact data, and identify opportunities for data enrichment.
10. Utilize Data Cloud to create and activate audience segments for marketing automation and campaign targeting.

Experience & Skills Required :

• Expertise in AMPscript for email personalization, dynamic content, and automation.
• Strong understanding of Salesforce Marketing Cloud capabilities and best practices, including Journey Builder and Audience Builder.
• Hands-on experience configuring and deploying SFMC solutions for marketing teams.
• Experience with Salesforce Health Cloud and Salesforce Data Cloud is preferred.
• Salesforce Certifications such as Salesforce Marketing Cloud Email Specialist or Marketing Cloud Consultant are advantageous.
• Strong problem-solving and troubleshooting skills.
• Excellent communication and collaboration skills to work effectively with both technical and business stakeholders.

Why Join Us?

• Work for a leading healthcare organization focused on innovation and patient care improvement.
• Be part of a dynamic team working on exciting projects with cutting-edge marketing technologies.
• Enjoy a competitive salary and benefits package.