Salesforce Marketing Cloud Developer

Betsson Group; Kentucky; On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Lunch allowance

Private & Life Plan Insurance

Team Building Budget

Corporate Travel Insurance

Events and initiatives (Global)

Professional Development Programs &amp

Internal Career Opportunities

Milestone Birthday

Job summary

Betsson Group is seeking a Senior Salesforce Marketing Cloud Developer to join our Engagement Product Development team. You will drive advanced SFMC implementations, collaborate with cross-functional teams, and shape our loyalty-focused campaigns.

You will configure data extensions, use AMPscript and SSJS, and integrate Salesforce with other systems to deliver personalized, multi-touch communications at scale.

Qualifications

• University degree in Computer Science, Information Systems, or a related field.
• Salesforce Certified Marketing Cloud Developer (or equivalent certification).
• At least 3 years of hands-on experience with Salesforce Marketing Cloud.
• Strong knowledge of Salesforce administration (minimum 1 year).
• Solid understanding of SQL, data modeling, and integration methods.

Responsibilities

• Act as a consultant and technical expert on the Salesforce platform for stakeholders and users.
• Collaborate with cross-functional teams to leverage Salesforce technologies via integrations.
• Set up new business units in SFMC including data points and FTP locations.
• Develop dynamic content in SFMC using AMPscript and SSJS, including REST & SOAP APIs.
• Build audience segments using Data Extensions and SQL; manage Journey Builder content.
• Deliver multi-touch communications with Journey Builder, Automation Studio, Content Builder, and Email Studio.
• Oversee campaigns, triggered sends, data segmentation, and complex workflow rules.
• Oversee ETL across business units and propose best practices for daily automations.
• Define data validation, cleansing, deduplication, and ingestion connectors across Betsson’s ecosystem.
• Assist in SFDC architectural framework and ensure scalability of solutions.
• Serve as SFMC subject matter expert to managers and end-users; gather and implement requirements.

Skills

Salesforce Marketing Cloud

SQL

Data modeling

Integration methods

Communication

Education

University degree in Computer Science, Information Systems, or a related field

Tools

SFMC tools

Journey Builder

Automation Studio

AMPscript

SSJS

Job description

Our Engagement Product Development team is growing and we are now looking for a Senior Salesforce Marketing Cloud Developer to join! Engagement at Betsson Group ensures our customers come back for more. It’s all about loyalty. We provide a world class customer experience beyond the game play featuring Tournaments, Dynamic personalized campaigns and much more!

A taster of what you will be involved with:

• Act as a consultant and technical expert on the Salesforce platform by providing support to stakeholders and users.
• Closely collaborate with experts from other areas to leverage on the Salesforce technologies through integrations with other solutions.
• Setting up new business units in SFMC that include but not limited to the configuration of the data points and FTP locations.
• Use AMP script to develop dynamic content in SFMC.
• Use SSJS to develop new custom applications in Journey Builder including leveraging the REST & SOAP APIS by creating installed packages.
• Build targeted audience segments based on email behavioral data and CRM attributes using Data Extensions and SQL Setup.
• Leveraging on the capabilities provided by Journey Builder, Automation Studio, Interaction Studio, Content Builder, Email Studio, and other solutions to deliver multi-touch communications.
• Campaigns and Triggered sends: being able to oversee complex campaign workflow rules and data segmentation.
• Oversee the ETL of multiple business units that include suggesting best practices on daily automations.
• Configuring the database environment by creating the data model using data extensions and Contact Builder inside the Data Designer.
• Define data validation, cleansing, deduplication rules and processes in SFMC.
• Define data connectors for data ingestion into Salesforce across Betsson’s technical ecosystem, partnering with CRM and Data teams, as needed.
• Assist in the technical and architectural framework for the SFDC applications.
• Ensuring scalability of all the solutions developed.
• Serve as the subject matter expert for SFMC for the internal stakeholders that include managers and end-users.
• As an expert on SFMC, it is expected to gather requirements, discuss, and implement them based on best practices.
• Able to communicate technical and business solutions by developing and presenting information to multiple audiences.

What we are looking for

• University degree in Computer Science, Information Systems, or a related field.
• Salesforce Certified Marketing Cloud Developer (or equivalent certification).
• At least 3 years of hands-on experience with Salesforce Marketing Cloud.
• Strong knowledge of Salesforce administration (minimum 1 year).
• Solid understanding of SQL, data modeling, and integration methods.
• Strong documentation and knowledge-sharing mindset.
• Ability to stay updated on industry trends, emerging technologies, and third-party solutions.
• Excellent communication skills with the ability to explain complex technical concepts to both technical and non-technical audiences.
• Experience with Salesforce Service Cloud and Sales Cloud is a plus.

What we offer

• Monthly Allowance for Lunch
• Private & Life Plan Insurance for you and your family
• Team Building Budget
• Corporate Travel Insurance
• Events and initiatives both Local (Quarterly Meetings) and Global
• Professional Development Programs & Internal Career Opportunities
• Milestone Birthday

Much like a rollercoaster, life at Betsson Group is fast-paced, full of twists and turns, and always exciting. With more than 2,800 colleagues representing over 75 nationalities across a global network of offices - including 1,500 at our operational headquarters in Malta - every day brings new challenges and opportunities to grow. It may not be for the faint-hearted, but if you thrive on innovation, enjoy pushing boundaries and want to be part of a diverse, international team, then you’ll fit right in at Betsson.