Salesforce Marketing Cloud Developer

SIDRAM TECHNOLOGIES; Alaska; Remote; USD 100,000 - 140,000; Full time

Job summary

A leading company is seeking an experienced Salesforce Marketing Cloud Developer to enhance customer engagement by designing and implementing personalized marketing strategies. This role involves collaboration with various teams to unify customer profiles and create targeted campaigns across channels, emphasizing advanced marketing automation techniques.

Qualifications

• 4-6 years of hands-on experience with Salesforce Marketing Cloud.
• Experience with Salesforce Sales Cloud data objects.
• Familiarity with data extensions and subscriber management.

Responsibilities

• Design and implement cross-channel marketing journeys using Marketing Cloud.
• Integrate Data Cloud for dynamic audience segmentation.
• Provide insights and reporting on campaign performance.

Skills

AMPscript

Customer Engagement

Stakeholder Management

Data Management

APIs

Education

Salesforce Marketing Cloud Consultant Certification

Salesforce Marketing Cloud Email Specialist Certification

Data Cloud Consultant Certification

Tools

Journey Builder

Automation Studio

Email Studio

Salesforce Data Cloud

Marketing Cloud Connect

MuleSoft

Job description

Title:Salesforce Marketing Cloud Developer

Duration:6+ months of Contract with possible extension of hire

Location: Remote
client: Wipro

Mandatory Skillset- Marketing cloud developers who have exp integrating marketing cloud with data cloud

Min Exp Required-10+ Years of experience

1) Linkdn ID should be mentioned at top of resume with Minimum 500+ Connections

2) Profile will be automatically rejected if Photo ID will not be attached with the submission..

Brief Summary about the Role:

We are looking for an experienced Salesforce Marketing Cloud Consultant to lead the design, implementation, and optimization of personalized customer journeys. This role will focus primarily on Marketing Cloud, while integrating and leveraging data from Sales Cloud and Data Cloud (formerly Customer Data Platform) to deliver a connected and intelligent customer experience.

You will collaborate closely with marketing, sales, and data teams to unify customer profiles, segment audiences, and execute targeted campaigns across channels like email, mobile, and web. The ideal candidate is both technically proficient and business-savvy, capable of translating customer engagement goals into high-performing, automated marketing journeys.

Roles and Responsibilities:

Key Responsibilities

Design and implement cross-channel marketing journeys using Journey Builder, Email Studio, and Mobile Studio.

Integrate Salesforce Data Cloud to build dynamic audience segments and enable real-time personalization.

Set up and manage connections between Marketing Cloud and Sales Cloud using Marketing Cloud Connect.

Leverage Data Cloud for identity resolution, customer profile unification, and behavioral segmentation.

Use AMPscript and SSJS to personalize content and enhance email/SMS campaigns.

Build automation workflows using Automation Studio for triggered campaigns and data processing.

Collaborate with Sales Cloud users to sync leads, contacts, and campaign influence metrics.

Work with stakeholders to gather requirements, design technical solutions, and ensure delivery of high-impact marketing initiatives.

Provide insights and reporting on campaign performance using Datorama or Marketing Cloud Intelligence.

Required Skills and Experience

4 6 years of hands-on experience with Salesforce Marketing Cloud.

Solid understanding of Journey Builder, Automation Studio, Email Studio, Content Builder, Mobile Studio.

Proficient in AMPscript, SSJS, and using APIs for integrations.

Experience with Salesforce Sales Cloud data objects (leads, contacts, opportunities).

Experience working with Salesforce Data Cloud for customer unification and segmentation (preferred).

Experience with Marketing Cloud Connect or integration tools like MuleSoft.

Familiarity with data extensions, contact builder, and subscriber management.

Strong communication and stakeholder management skills.

Salesforce certifications in Marketing Cloud Consultant, Marketing Cloud Email Specialist, or Data Cloud Consultant are a plus.

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