Salesforce Enablement Manager (CRM Manager)

Werfen North America; Bedford (MA); On-site; USD 130,000 - 165,000; Full time

Benefits offered by this job

Medical insurance

401k with company match

Paid vacation & sick leave

Commission plan

Performance-based bonus

Job summary

Werfen North America is seeking a Salesforce Enablement Manager to drive rollout effectiveness and adoption of the Salesforce platform across North America Commercial Operations. You will partner with Global Commercial Operations and Information Technology to enable teams through optimized tools, training, and strategic initiatives.

This role acts as a change agent to promote continuous improvement and establish best practices that maximize user adoption and business impact.

Qualifications

• 7+ years in sales software implementation or support.
• Salesforce.com experience required; Admin certification preferred.
• Experience in medical diagnostics or healthcare technology preferred.

Responsibilities

• Lead rollout of Salesforce.com to the North America Commercial Teams with IT and partners.
• Lead Salesforce training, communication, and adoption aligning with Sales, Marketing and Service.
• Collaborate with commercial users to optimize business processes and manage requirements and delivery.
• Analyze performance metrics, ensure data quality, and drive improvements.
• Design dashboards to measure adoption and enablement impact.
• Develop NA Salesforce strategy and ongoing enhancements to increase adoption.
• Maintain training materials and serve as primary point of contact for issues.
• Stay updated on Salesforce features and best practices.

Skills

Salesforce CRM

Salesforce Admin cert

Strategic thinking

CRM processes

Stakeholder mgmt

Communication skills

Education

Bachelor's degree in Business Administration/ Marketing/ IT

Tools

Salesforce.com

Job description

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong. Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.

Job Summary

The Salesforce Enablement Manager for Werfen North America is responsible for driving the roll out effectiveness and adoption of the Salesforce platform across North America Commercial Operations. This role plays a pivotal part in supporting the strategy and roadmap for the platform in partnership with Global Commercial Operations and Information Technology (IT) teams with a focus on enabling teams through optimized tools, training, and strategic initiatives. The Salesforce Enablement Manager will act as a change agent within North America Commercial Operations, to drive continuous improvement and establish best practices for the organization. This individual will focus on optimizing user experience and maximizing Salesforce adoption to drive business results across North America Commercial Teams.

Responsibilities

• Lead the roll out of Salesforce.com to the North America Commercial Teams in close partnership with Worldwide Commercial Operations, IT and consulting partners
• Lead Salesforce.com training, communication, and adoption efforts ensuring strong alignment with Sales, Marketing and Service leaders driving accountability
• Partner with commercial users to optimize business process, gather business requirements, review user stories, and manage documentation, testing, and on-time delivery of system roll out and ongoing prioritized improvements
• Analyze system performance metrics, ensure data quality and usability, and recommend process improvements to enhance user experience and business outcomes
• Design and build dashboards that give insights into commercial adoption and leverage to develop and reinforce enablement strategies
• Lead North America Salesforce.com strategy including building a commercial roadmap and driving ongoing system enhancements that increase adoption and enable Commercial Operations efficiency and effectiveness
• Manage priorities of Salesforce.com projects and enhancement requests ensuring alignment to strategic objectives
• Responsible for creation and maintenance of Salesforce.com training and educational materials
• Serve as main point-of-contact for user issues and support including documentation of break fix issues and drive to resolution
• Keep abreast of new Salesforce.com features, best practices and provide recommendations for adoption and business process impacts
• Performs other duties and responsibilities as assigned

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Networking / Key Relationships

• Key stakeholders in Commercial Operations, Sales, Marketing, Service, Applications, and IT Solutions
• Client Services
• Finance Partners
• Global Commercial Operations
• IT Commercial Business Partners

Qualifications

Education

• Bachelor’s degree in Business Administration, Marketing, IT or related field required.

Experience

• 7+ years of experience in sales software implementation and/or support, commercial field support, or related field required.
• Salesforce.com experience required, Salesforce.com Administrator Certification preferred.
• Experience in medical diagnostics, medical devices, or healthcare technology preferred.

Skills & Capabilities

• Strategic thinker with a strong business acumen and ability to translate strategy into execution
• Strong understanding of commercial operations, CRM systems, go‑to‑market models and business process design
• Exceptional stakeholder management skills, with the ability to engage, influence, and align cross‑functional teams and executives
• Strong communication and storytelling skills, with the ability to simplify complex information for diverse audiences
• Exceptional attention to detail, customer service and results orientation
• High level of business acumen and history of driving tangible results within a global, multi‑division organization
• Demonstrated ability to think critically about programs or process changes and provide recommendations for improvement

Travel Requirements

Ability to travel up to 15%, both Domestic & International Required.

Compensation & Benefits

The annual base salary range for this role is currently $130,000 to $165,000. Individual employee compensation will ultimately depend on factors including education, relevant experience, skillset, knowledge, and particular business needs.

This role is eligible for medical, dental, and vision insurance, 401k plan retirement benefits with an employer match, as well as paid vacation and sick leave. Our sales roles are eligible for participation in a commission plan and our management, and select professional roles, are eligible for a performance‑based bonus.

Equal Opportunity Employer

Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment or retaliation based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law. If you have a disability and need an accommodation in relation to the online application process, please contact [e-mail] for assistance.