Salesforce Administrator/Developer

HomeTree Digital; New York (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

HomeTree Digital, a fast-growing Salesforce-focused agency in New York, seeks a hands-on Salesforce Implementation Consultant/Developer to design solutions and lead implementations across client engagements.

You will work directly within Salesforce, owning discovery, architecture, development, deployment, and ongoing support. Build and customize Salesforce using Flow, LWC, Apex, and SOQL, while guiding clients and internal teams toward scalable, secure, and measurable outcomes.

Qualifications

• Bachelor’s degree or equivalent practical experience, preferably in financial services.
• 3+ years Salesforce implementation, administration, consulting, or development experience.
• Experience as primary admin, developer, or technical owner of a Salesforce org.
• Hands-on with LWC, Apex, triggers, SOQL, test classes, and complex Flows.
• Deep understanding of Salesforce architecture, data schema, and security.
• Experience in Sales Cloud and/or Service Cloud.
• Knowledge of integration patterns, APIs, middleware, and data migration.
• Experience managing the complete implementation lifecycle from requirements to support.
• Ability to explain technical concepts to nontechnical stakeholders.
• Experience in Agile, Waterfall, or hybrid delivery environments.
• Certifications such as Platform App Builder, Platform Developer I, Sales Cloud/Service Cloud Consultant are a plus.

Responsibilities

• Lead or support client discovery sessions to map business processes.
• Translate requirements into scalable Salesforce solution designs.
• Configure and customize Salesforce objects, fields, relationships, pages, reports, and dashboards.
• Design and build complex Flow implementations (record-triggered, screen, scheduled, autolaunched).
• Develop Lightning Web Components, Apex classes, triggers, SOQL, and test classes.
• Determine when to use declarative automation versus custom development.
• Maintain data models that support reporting, automation, integrations, scalability, and data integrity.
• Manage Salesforce organizations directly, including users, environments, deployments, and administration.
• Assess existing orgs, identify technical debt, and recommend improvements.
• Support data migrations, integrations, imports, exports, deduplication, and data-quality initiatives.
• Troubleshoot complex issues and identify root causes.
• Plan, test, document, and deploy enhancements across sandbox and production environments.
• Provide estimates, project updates, recommendations, and technical guidance to clients and internal stakeholders.
• Serve as a technical lead and take accountability for successful delivery.

Skills

Salesforce expertise

Ownership

Architecture knowledge

LWC development

Apex development

SOQL querying

Data modeling

Education

Bachelor's degree or equivalent practical experience

Tools

Apex

Lightning Web Components

SOQL

Triggers

Job description

We are looking for a hands-on Salesforce Implementation Consultant / Developer to join our team and help deliver Salesforce solutions across a variety of client engagements. The role will be focused on designing solutions, and leading implementations.

The right candidate must be comfortable working directly within Salesforce, understanding how an organization is structured, and taking ownership of solutions from discovery and architecture through development, deployment, and ongoing support.

HomeTree Digital is a rapidly growing digital marketing agency that caters to the financial services industry. Our primary focus is to help clients connect their marketing, sales, service, data, and technology operations to achieve measurable business results.

Key attributes

• Hands-on Salesforce builder with a strong sense of ownership
• Deep understanding of Salesforce architecture and data modeling
• Ability to translate business requirements into scalable technical solutions
• Strong analytical, troubleshooting, and problem-solving skills
• Organized and comfortable managing multiple client engagements
• Detail-oriented with a focus on quality, security, and maintainability
• Able to work independently while collaborating effectively with internal and client teams
• Comfortable moving between strategic discussions and hands-on implementation

Responsibilities

• Lead or support client discovery sessions to understand business processes, challenges, and technical requirements
• Translate requirements into practical, scalable Salesforce solution designs
• Configure and customize Salesforce, including objects, fields, relationships, Lightning pages, validation rules, permission sets, sharing rules, reports, and dashboards
• Design and build complex record-triggered, screen, scheduled, and autolaunched Flows
• Develop and maintain Lightning Web Components, Apex classes, triggers, SOQL queries, test classes, and other custom functionality
• Determine when to use declarative automation versus custom development
• Design and maintain data models that support reporting, automation, integrations, scalability, and data integrity
• Manage Salesforce organizations directly, including users, access controls, environments, deployments, releases, and ongoing administration
• Assess existing organizations, identify technical debt, and recommend improvements
• Support data migrations, integrations, imports, exports, deduplication, and data-quality initiatives
• Troubleshoot complex functional and technical issues and identify their root causes
• Plan, test, document, and deploy Salesforce enhancements across sandbox and production environments
• Provide estimates, project updates, recommendations, and technical guidance to clients and internal stakeholders
• Serve as a technical lead and take accountability for successful delivery

Qualifications

• Bachelor’s degree or equivalent practical experience. Preferably within the financial services industry.
• 3+ years of hands-on Salesforce implementation, administration, consulting, or development experience
• Demonstrated experience serving as the primary administrator, developer, or technical owner of a Salesforce organization
• Hands-on experience with Lightning Web Components, Apex, triggers, SOQL, test classes, and complex Salesforce Flows
• Deep understanding of Salesforce architecture, data schema, object relationships, security, sharing, automation, and platform limits
• Experience designing and implementing solutions within Sales Cloud and/or Service Cloud
• Understanding of integration patterns, APIs, middleware, and data-migration practices
• Experience managing the complete implementation lifecycle, from requirements and solution design through testing, deployment, and support
• Ability to review an existing Salesforce organization and recommend scalable architectural improvements
• Strong written, verbal, presentation, and client-management skills
• Ability to explain technical concepts clearly to nontechnical stakeholders
• Experience working in Agile, Waterfall, or hybrid delivery environments
• Platform App Builder, Platform Developer I, Sales Cloud Consultant, or Service Cloud Consultant certification is a plus