Sales Support - Senior Living

Colonial Group; Bradford Manor (CT); On-site; USD 38,000 - 54,000; Full time

Benefits offered by this job

Holidays & floating holidays

Discounted meals

Paid training

Uniforms provided

Referral bonus

Wellness programs

401k match

Medical, Vision & Dental

Job summary

Benchmark Senior Living is seeking a Sales Associate to support the community sales team by managing enquiries, nurturing leads, and converting them to tours. You will conduct tours when needed and maintain up-to-date contact records in the Enquire CRM, supporting outreach to partners and events.

The role emphasizes relationship-building, meeting sales KPIs, and providing excellent resident-focused service in a senior living setting.

Qualifications

• High school diploma or equivalent required; Bachelor's degree preferred.
• Minimum 2 years' sales support or similar experience.
• Proven ability to meet sales targets and convert leads.

Responsibilities

• Make outbound calls and emails to prospective residents and influencers.
• Convert leads to tours and schedule tours when needed.
• Maintain accurate notes in the Enquire CRM system.
• Assist with community events and partner outreach.
• Demonstrate Benchmark knowledge and answer prospective questions.

Skills

Relationship building

Cold calling

CRM proficiency

Customer service

Sales targets

Education

High school diploma or equivalent

Bachelor's degree preferred

Tools

CRM systems

Microsoft Office

Job description

Joining the Benchmark Senior Living team means putting your passion to work. Associates thrive in a supportive, diverse, and skilled team that is committed to caring and dedicated service. With specialized training and educational programs, we empower you to explore your interests and growth opportunities. We invite you to connect with your calling, find purpose in your career, and gain lifelong relationships through the power of human connection by transforming the lives of seniors!

We are hiring a Sales Associate to join our team! As a Sales Associate you will support the community Sales Team by helping manage Enquire, working the qualified lead database, converting leads to tours and conducting tours when the Director of Community Relations is unavailable. The primary objective of this role is a focus on attention sales KPI's and active conversion of leads to tours based on set monthly objectives.

Principal Duties/Responsibilities:

• Make outbound sales calls and emails and engage prospective residents and their influencers in conversation per provided scripts.
• Convert incoming leads to scheduled tours utilizing the Enquire system and Director of Community Relations calendar; meet daily/weekly/monthly call and tours booked goals.
• Demonstrate knowledge regarding Benchmark and its communities to answer basic questions of the prospective resident or influencer to generate excitement to schedule a tour and/or attend a community event.
• Conduct follow up activities, including calls, texts, and emails as the initial scheduled tour date approaches and any activities needed if a follow up tour is needed.
• Keep all contact information, including discovery notes, contact information, and contact efforts up to date in the Enquire system.
• Demonstrate effective customer service skills in each interaction with a prospective resident and/or influencer.
• Conduct tours when Director of Community Relations is unavailable.
• Assist Director of Community Relations with promotion of community and prospect events through outreach to professional partners.
• Assist Director of Community Relations with the planning and execution of spotlight events including, but not limited to, creating invitations, making phone calls to Enquire database, decorating, securing entertainment etc.)
• Other duties as assigned.

Required Skills/Abilities:

• Passion for working with seniors.
• Proven ability to create relationships via communication and interpersonal skills that includes face to face and telephone interactions. Experience making cold calls and establishing rapport.
• Demonstrated ability to work under pressure with high demands for results.
• Proficient with customer/lead (CRM) tracking systems and Microsoft Office Suite.

Education/Experience/Licensure/Certification:

• High school diploma or equivalent required, Bachelor's degree in related field preferred.
• Minimum of 2 years' experience in a sales support role.

As a community associate at Benchmark, you will have access to a variety of benefits including, but not limited to, the following:

• 8 holidays & 3floating holidays
• Discounted Meal Program
• Paid Training & Company-provided Uniforms
• Associate Referral Bonus Program
• Physical & Mental Health Wellness Programs
• 401k Retirement Plan with Company Match
• Medical, Vision & Dental Benefits
• Tuition Reimbursement Program
• Vacation and Health & Wellness Paid Time Off

*Eligibility may vary by employment status

Benchmark Senior Living is committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion.

We embrace and encourage our associates' differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our associates unique.