Sales Strategist

FloSports, Inc.; Austin (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Top Workplace recognition

Flexible work schedule

Annual equity awards

Medical, dental and vision plans

401(K) company match

Parental leave policies

Generous paid time off

Team events and socials

Job summary

FloSports is seeking an Ad Sales Strategist in Austin to craft custom, 360 sponsorship programs for advertising partners. You will lead RFPs, build media plans, and source data to meet KPIs, bridging FloSports’ offerings with client objectives.

Ideal candidates bring 2–4 years in sports sponsorship and a proven ability to create compelling, data-backed proposals across social, display, native, OTT and video channels.

Qualifications

• 2-4 years in sport industry focusing on sponsorship development and sales strategy.
• Ability to develop creative ideas and data-driven solutions.
• Strong knowledge of sports sponsorship trends and opportunities.
• Experience proposing, planning, evaluating or pitching campaigns.
• Proficient with 3rd party measurement platforms (Comscore, Nielsen, Quantcast, GA).
• Experience in proposal building and layout (Canva, PPT, Google Slides).
• Well-versed in digital media marketing platforms (social, display, native, OTT, video).
• Attention to detail, analytical mindset and strong communication.
• Tech-savvy and thrives in a fast-paced team environment.

Responsibilities

• Bridge FloSports’ creative capabilities to partner marketing objectives.
• Lead the RFP process from intake to final submission and revisions.
• Identify new media and sponsorship opportunities via market research and analysis.
• Develop RFP responses using data, mockups, and compelling storytelling.
• Leverage 1st/3rd party data to advance client conversations and materials.
• Know FloSports content offerings from events to activations and campaigns.
• Create collateral with Integrated Partnerships for clients/agencies (case studies, decks).
• Collaborate with multiple departments to vet and brainstorm advertising solutions.
• Use lead-gen platforms to identify prospects and sales targets.
• Develop media plans and advise on ad placements aligned with objectives.
• Assist in pricing media, branded content, and sponsorships.

Skills

Sponsorship development

Sales strategy

Digital media

RFP process

Media planning

Data-driven

Excel

PowerPoint

Communication

Tools

Canva

Google Slides

PPT

Comscore

Nielsen

Google Analytics

Job description

FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners. FloSports is creating the home for college conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling, and more, and we are looking for innovative and passionate people like you to help us!

THE ROLE:

FloSports is currently looking for an Ad Sales Strategist to work within our sales & partnerships division developing custom, 360 programs for the company’s advertising partners. This position will be responsible for creating integrated campaigns that meet the needs of existing and potential partners and include sponsorships, experiential, branded content and media.

The Sales Strategist will be tasked with developing compelling, custom data-backed partnerships to maximize revenue and drive client retention.

Creating collateral, developing custom programs/solutions, forecasting inventory, building media plans, and sourcing pertinent data to meet the specific KPIs of each partner.

RESPONSIBILITIES:

• Leverage industry and internal knowledge to bridge FloSports’ creative capabilities and offerings to our prospects marketing objectives

• Lead the entire RFP process from intake + initial brainstorm to final submission and any subsequent revisions

• Maintain solid knowledge of industry standards, and proactively seek out new media and sponsorship opportunities across FloSports, leveraging market research and competitive analysis

• Develop RFP responses, leveraging target market research data, performance data, custom mocks, and effective storytelling to deliver a custom program that meets client needs

• Leverage 1st and 3rd party data sources to help drive client conversations forward and enhance sales materials

• Maintain knowledge of FloSports internal content offerings ranging from O&O Events, activations, podcasts/shows and content executions/plans

• Work directly with the Integrated Partnerships sales team to generate proactive collateral for clients and agencies, including but not limited to: case studies, one-sheets, media kits, 101 decks, custom pitch decks, etc.

• Leverage design knowledge for development of sales assets and proposal presentations

• Act as the liaison between the sales org and multiple departments including content, marketing, design, production vetting and brainstorming advertising solutions

• Utilize sales lead generation platforms to identify partner prospects and leads for sales team

• Generate media plans, recommending ad placements and content channels based on client’s campaign objectives

• Assist in the development of media, branded content and sponsorship pricing

KNOWLEDGE, SKILLS AND ABILITIES:

• 2-4 years of experience within sport industry around sponsorship development, sales strategy development and digital media

• Demonstrate the ability to develop creative ideas and solutions

• Knowledgeable in the sports sponsorship industry, with insights into recent spending trends and opportunities

• Experienced in proposing, planning, evaluating, or pitching marketing campaigns

• Experienced using 3rd party audience measurement platforms (comScore, Nielson, Quantcast, Google Analytics, etc.)

• Experience in proposal building and layout (Canva, PPT, Google Slides, etc.)

• Well-versed in digital media marketing platforms, including social, display, native, OTT and video

• High level of attention to detail with analytical and problem-solving skills

• Tech savvy and able to thrive in a fast paced, team environment

• Be responsive to respectful, constructive criticism

• Crystal clear communication skills

• Strong understanding of Microsoft Office (specifically Excel & PowerPoint)

OUR COMMITMENT TO DIVERSITY:

FloSports exists to elevate the communities, athletes, and sports that have too often been overlooked. That mission starts with our own team. We believe that a diverse, inclusive workplace—one where different perspectives are sought out, heard, and valued—is essential to building a company that can truly serve the full spectrum of sports fans.

We are committed to creating a fair and equitable environment where people from all backgrounds can thrive. To help mitigate bias and expand opportunity, FloSports uses a blind recruiting process that supports more objective, inclusive hiring decisions. We’re intentional in our practices because we believe the best ideas and innovations come from teams that reflect the diversity of the world around us.

OUR BENEFITS:

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman
• Flexibility at work - you can take control of your profession and personal schedule
• All-hands events hosted annually in beautiful Austin, Texas
• Annual equity awards for all top performers
• Competitive and comprehensive medical, dental and vision plans
• Peace of mind through company-paid short-term disability, long-term disability and life insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Flexible paid time off
• Hack-a-thons and a full calendar of team-building and social events
• Company donation to youth teams and leagues that our employees coach
• Stocked snack bar, catered lunch and breakfast tacos every week