Sales Representative/Combo

Peterson Holding Company; Susanville (CA); On-site; USD 27,000 - 33,000; Full time

Job summary

Peterson Holding Company is seeking a Sales Representative/Combo for our Susanville, CA location. This role focuses on selling heavy machinery, equipment, attachments, and parts, as well as Peterson services and maintenance contracts in a designated territory.

The ideal candidate will have a Bachelor’s Degree and at least four years of relevant experience. The role includes maintaining customer relationships and traveling up to 60% of the time to visit client locations.

Qualifications

• Bachelor’s Degree from an accredited college in a related field.
• Minimum of four years of related experience, preferably in industrial sales.
• Valid driver’s license with a satisfactory driving record.

Responsibilities

• Promote and sell heavy machinery, equipment, and services.
• Execute strategic sales calls within assigned territory.
• Maintain and grow customer relationships.

Skills

Sales experience

Customer relationship management

Technical understanding of heavy machinery

Education

Bachelor's Degree in Business, Sales, or Marketing

Tools

CRM software

Job description

Job Overview

Peterson is seeking a Sales Representative/Combo for our Susanville, CA location. This role focuses on selling heavy machinery, equipment, attachments, and parts, along with Peterson services and maintenance contracts, in a designated territory.

Essential Job Functions

• Maintain and grow Peterson’s market share within the assigned territory by promoting and selling heavy machinery, equipment, attachments, and parts as well as services and maintenance contracts.
• Execute a strategic sales call itinerary within the territory, focusing on expanding existing gas engine accounts and promoting parts and service capabilities.
• Make sales calls to decision‑makers at existing and prospective customers’ businesses; prepare and present quotes, proposals, and estimates.
• Present equipment features and benefits to customers and determine additional information needed to meet their specific needs.
• Maintain and nurture new and existing customer relationships through frequent contact, ensuring satisfaction and intervening to solve problems and disputes when needed.
• Utilize CRM software to document sales activities, manage customer information, track opportunities, and ensure timely follow‑up with prospects and existing customers.
• Present sales literature and brochures to customers and prospects, providing information on new product developments and improvements.
• Maintain awareness of potential new customers within the territory, responding quickly to opportunities with in‑person presentations or telephone/email contact when in‑person is not practical.
• Provide written cost‑benefit summaries comparing Caterpillar equipment to similar competition, when required.
• Create pro‑forma financial analyses of customer expected returns and financing options, when necessary.
• Attend bid openings when appropriate to learn results of key projects being bid by customers.
• Keep current on contract awards, customer equipment inventory, customer needs, new products and product changes, and relevant company sales policies, procedures, and promotions.
• Cooperate and regularly communicate with Sales, Service, and Parts personnel to support and exchange information on new and existing customers as needed.
• Submit required territory data to management in a timely manner.
• Ensure required customer paperwork is complete, accurate, and submitted on time.
• Attend and participate in team sales meetings.
• Attend trade shows, conferences, and other marketing events, continually gathering information on prevailing industry and business climate within the region.
• Coordinate and attend delivery of sold machines whenever possible and follow up with customers after sales to ensure machine acceptance and satisfaction.
• Travel up to 60% of the time to customer locations and job sites to perform outside sales duties; operate company or personal vehicle as needed.

Qualifications

• Bachelor’s Degree from a fully accredited college in Business, Sales, Marketing, or a closely related field.
• Minimum of four (4) years of directly related experience, preferably in a heavy industrial environment, or an equivalent combination of education and work experience.
• Valid driver’s license with a satisfactory driving record.
• Drug screening and background check required.

Compensation

Annual base Salary: $30,000 + Commission.

Equal Employment Opportunity

Peterson Tractor Co. is committed to equal employment opportunity and affirmative action. Minorities, females, veterans, and individuals with disabilities are encouraged to apply.