Sales Representative/Combo

Peterson Cat; Graeagle (CA); On-site; USD 54,000 - 66,000; Full time

Job summary

Peterson Cat is seeking a Sales Representative/Combo for our Susanville, CA location. Base pay plus a generous commission plan, with travel up to 60% to customer sites. The role focuses on promoting heavy machinery, parts, and services to grow territorial market share.

Ideal candidates will have post‑secondary training in diesel/automotive fields and at least four years of related experience in a heavy industrial environment. A valid driver’s license is required and CRM experience is preferred.

Qualifications

• Bachelor-level education or equivalent in Diesel/Automotive field is preferred.
• Experience in heavy industrial equipment sales or related industry is required.
• Strong relationship-building and negotiation skills are essential.

Responsibilities

• Promote and sell heavy machinery, equipment, attachments, and parts within the assigned territory.
• Develop and execute strategic sales calls to expand gas engine accounts and service capabilities.
• Prepare quotes, proposals, and estimates for customers and prospects.
• Present equipment features and benefits and tailor solutions to customer needs.
• Maintain customer relationships and resolve issues promptly to ensure satisfaction.
• Utilize CRM to document activities, track opportunities, and manage follow-ups.
• Attend trade shows and events to gather market insights and generate leads.
• Coordinate delivery of sold machines and follow up on installation and acceptance.
• Travel up to 60% to customer locations and job sites for outside sales duties.

Skills

Sales experience

Diesel/Automotive knowledge

Education

Post secondary training in Diesel or Automotive

Tools

CRM software

Job description

Overview

It’s your time, make it matter.
At Peterson, we partner with our customers to build the future. For over 85 years, our peoples’ work has shaped the communities where we live, where we raise our families, and where we thrive. Peterson’s legacy permeates every aspect of our communities. From roads and bridges, back‑up power at hospitals, fire‑fighting, concerts and moving goods; we are everywhere you look. At Peterson, you don’t just have a career, you have a purpose.

Job Description

Peterson Cat has a need for a Sales Representative/Combo based at our Susanville, CA location. Base pay plus a generous commission plan. Great opportunity for someone with a background in Diesel, Automotive, Parts or a related industry!

Essential Job Functions

• Maintain and grow Peterson’s market share within the assigned territory by promoting and selling heavy machinery, equipment, attachments, and parts as well as Peterson services and maintenance contracts within the assigned territory.
• Execute a strategic sales call itinerary within the assigned territory, maintaining a strong focus on expanding existing gas engine accounts while promoting parts and service capabilities.
• Make sales calls on the decision‑maker in existing and prospective customers’ business; prepare and present quotes, sales proposals, and estimates.
• Present equipment features and benefits to customers and determine additional information needed to meet the customer’s specific needs.
• Maintain and nurture new and existing customer relationships through frequent contact to ensure customer satisfaction; intercede to solve problems and disputes when needed.
• Utilize customer relationship management (CRM) software to document sales activities, manage customer information, track opportunities, and ensure timely follow‑up with prospects and existing customers.
• Present sales literature and brochures to customers and prospects and provide information on new product developments and improvements.
• Maintain ongoing awareness of any potential new customer within the assigned territory; quickly respond to opportunities with in‑person presentations when possible; contact by telephone or email when in‑person is not practical.
• Provide written cost‑benefit summaries for purchasing Caterpillar equipment compared to similar competition, when necessary.
• Create pro‑forma financial analysis of customer expected returns and financing options, when required.
• Attend bid openings when appropriate to learn results of key projects being bid by customers.
• Keep current on contract awards within the territory, customer equipment inventory, customer needs, new products and product changes, and relevant company sales policies, procedures, and promotions.
• Cooperate and regularly communicate with Sales, Service, and Parts personnel to support and exchange information on new and existing customers as needed.
• Submit required territory data to management in a timely manner.
• Ensure required customer paperwork is complete, accurate, and submitted on time.
• Attend and participate in team sales meetings.
• Attend trade shows, conferences, and other marketing events and continually gather information on prevalent industry and business climate within the region.
• Coordinate and attend delivery of sold machines whenever possible and follow up with customers after sales to ensure machine acceptance and satisfaction.
• Travel up to 60% of the time to customer locations and job sites to perform outside sales duties; operate company or personal vehicle as needed.

Qualifications

Post Secondary training in Diesel or Automotive and a minimum of four (4) years of directly related experience, preferably in a heavy industrial environment; or an equivalent combination of education and work experience.

Certificates, Licenses, Registrations

• Must maintain a valid driver’s license and satisfactory driving record.

The annual base Salary for this position is: $60,000 + Commission. We also offer a total compensation package in addition to base salary.

Equal Employment Opportunity

Peterson Tractor Co. is committed to equal employment opportunity and affirmative action. Minorities, females, veterans, and individuals with disabilities are encouraged to apply. A drug screen and background check is required.