SALES REPRESENTATIVE

Dival Safety Equipment; Hartford (CT); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

401K

Paid time off

Job summary

DiVal Safety Equipment in Hartford, CT is seeking a Sales Representative to grow our Utility division. You will build customer relationships, identify new opportunities, and manage sales activities in your territory. The role offers base salary plus commission, travel, and car allowance.

You will represent a leading safety distributor serving the Fire, EMS and Industrial sectors, with a proven track record and growth opportunities within a dynamic team.

Qualifications

• 2–3 years of experience in sales.
• Strong consultative selling and negotiation skills.
• Ability to read, analyze, and interpret basic sales reports.
• Understand competitive landscape within accounts and territory.
• Valid driver’s license and reliable vehicle.

Responsibilities

• Achieve annual growth targets.
• 50% of time in front of customers and prospects in territory.
• Identify new sales opportunities and create business opportunities.
• Manage CRM metrics (calls, appointments, opportunities, quotes).
• Plan sales calls via objectives and high‑value questions.
• Collaborate with specialists to improve customer experience and meet potential needs.
• Identify new value‑driven products for customers.
• Work with corporate accounts to build relationships with key accounts.
• Focus on growth within existing accounts.

Skills

Consultative selling

Marketing principles

Prospecting

Networking

Negotiations

Education

Associate degree

Tools

CRM software

MS Office

Job description

SALES REPRESENTATIVE

Dival Safety Equipment, Hartford, Connecticut, United States

About this position

Utility Channel Sales Representative – an opportunity to join an industry leader experiencing explosive growth and opportunities. DiVal Safety has been recognized as The Best Place to Work in WNY for the past 15 years. DiVal Safety Equipment, a leader in the Fire, EMS and Industrial Safety equipment distribution business, is looking for a self‑motivated individual that works well as part of a team to grow our Utility division reporting directly to the Utility Channel Sales Manager. In this position you will be responsible for serving and growing business and relationships with established customers and for growing your channel within your region in new accounts, sales, services and profit. DiVal Safety is a premier B2B distributor on safety equipment, industrial and contractor tools and supplies, maintenance repair, and operating (MRO) products. In addition to the wide range of products we carry, we also test, service and repair many of the products we supply. We are a values-based company with a “Whatever it takes” attitude that relies on professional relationship sales and a proven results‑oriented approach that was established in 1977. Our channel representatives have a vast potential for excellent earnings and a career of entrepreneurial opportunities, professional development and advancement. Join the DiVal Safety Equipment team as a member of our fast‑paced, well trained and dynamic team. The position comes with a base salary plus commission, expenses and car allowance.

Duties and Responsibilities

• To achieve annual required growth.
• 50% of your time in front of the customers and prospects in your territory.
• To continually uncover new sales opportunities and create new business opportunities.
• Manage and hit supportive metrics (calls, appt, opps, and quotes) in CRM.
• To plan sales calls via call objectives and high‑value questions.
• Regular meetings with specialists in your territories to help improve the customer experience and meet all potential needs.
• Identify new value driven products for your customers.
• Work with the corporate accounts division to create relationships with key accounts at the highest levels.
• Focus on the horizontal growth and lost business within accounts.

Professional Skills and Requirements

• Demonstrates mastery of skills in the areas of consultative selling, marketing principles, prospecting, networking and negotiations.
• Live by the DiVal Core Values.
• Ability to read, analyze, and interpret basic sales reports.
• Have a firm understanding of the competitive situation within your accounts, and within your territory.
• Well‑versed in basic math.
• At least 2‑3 years’ experience in Sales.
• Excellent organizational skills and project management skills.
• Minimum college associate degree.
• Ability to acquire a functional knowledge of a variety of computer programs.
• Valid driver's license and acceptable vehicle record.
• Abide by the dress code of DiVal.
• Meet travel requirements – territory travel average of 3‑5 overnights/month, with an additional 8‑12 overnights of corporate travel/year.

Physical Demands

• Must be able to lift and carry up to 50 pounds when required.
• Ability to withstand long periods of time working on a computer.

Benefits

• Based on salary plus commission.
• Comprehensive sales training and onboarding process.
• Medical benefits.
• Dental benefits.
• Other voluntary benefits (STD, LTD, Accident, Critical illness, Life insurance).
• Company provided life insurance policy.
• 401K.
• Paid time off.