Sales Representative

Rueter's Equipment; Council Bluffs (IA); Remote; USD 50,000 - 70,000; Full time

Job summary

A family-owned construction equipment distributor in Council Bluffs is seeking an Outside Sales Representative to drive sales across the Omaha region. The ideal candidate has a minimum of 3 years in outside sales, with a strong understanding of construction equipment. This field-based role offers a competitive salary and uncapped commission, alongside health benefits and a supportive company culture.

Benefits

Competitive base salary

Uncapped commission

Health, dental, and vision insurance

401(k) retirement plan

Family-owned supportive culture

Qualifications

• Minimum of 3 years of proven success in outside sales.
• Strong understanding of construction equipment and jobsite needs is a plus.
• Self-starter who thrives in a competitive, fast-paced sales environment.

Responsibilities

• Prospect, develop, and grow new business opportunities.
• Build strong, long-term relationships with customers.
• Meet or exceed sales targets by promoting construction equipment.

Skills

Outside sales experience

Construction equipment knowledge

Communication skills

Negotiation skills

Relationship-building skills

Tools

CRM software

Job description

Overview

Outside Sales Representative – Construction Equipment
Location: Council Bluffs, IA (Serving Council Bluffs & Omaha Area)
Company: Rueter’s Equipment

About Us
Rueter’s Equipment is a family-owned distributor of world-class construction and agricultural equipment, proudly representing brands like JCB, Hyundai, Kubota, Case, and New Holland. Since 1951, we’ve helped contractors, businesses, and farmers get the tools they need to succeed. As we expand our presence in the Council Bluffs and Omaha area, we’re looking for a results-driven sales professional to join our team.

The Role

We are seeking an ambitious Outside Sales Representative to drive construction equipment sales across the Council Bluffs and Omaha markets. In this role, you’ll spend the majority of your time in the field—building relationships, prospecting new accounts, and helping customers find the right equipment solutions for their businesses.

What You’ll Do

• Prospect, develop, and grow new business opportunities with contractors and construction firms.
• Build strong, long-term relationships with customers in the Council Bluffs/Omaha region.
• Meet or exceed sales targets by promoting new and used construction equipment.
• Stay responsive to customer needs—including after-hours inquiries when required.
• Maintain accurate customer records and activities in the CRM system.
• Represent Rueter’s values in every interaction to build trust and reputation in the marketplace.

What We’re Looking For

• Minimum of 3 years of proven success in outside sales (construction, equipment, or related industries strongly preferred).
• Strong understanding of construction equipment and jobsite needs is a plus.
• Excellent communication, negotiation, and relationship-building skills.
• Self-starter who thrives in a competitive, fast-paced sales environment.
• Proficiency with CRM and basic computer tools.
• Valid driver’s license required.

Why Rueter’s?

• Competitive base salary + uncapped commission (high earning potential)
• Health, dental, and vision insurance
• 401(k) retirement plan
• Family-owned company with a supportive culture and growth opportunities

Work Environment & Travel

• Primarily field-based role (80–90% of time spent on the road in the territory)
• Regular local day travel, with occasional overnight trips
• Exposure to outdoor conditions and active jobsites expected

Join Us!

If you’re a driven sales professional who thrives on winning new business and supporting the construction industry, we want to hear from you!

EEO Statement

Rueter’s Equipment is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.