Sales Planner

DAZN; World Trade Center (NY); Hybrid; USD 70,000 - 75,000; Full time

Benefits offered by this job

Health benefits

PTO 15 days

401(k)

Job summary

DAZN in New York is seeking a Sales Planner to oversee planning of brand campaigns across DAZN’s advertising inventory, including app, linear channels, and social media. You will develop proposals, collaborate cross-functionally, optimize placements, and drive revenue growth while maintaining client satisfaction in a fast-paced sports media environment.

Join DAZN and contribute to high-impact advertising programs that push performance and ROI, while navigating dynamic market trends and client

Qualifications

• Bachelor’s degree in Economics, Business Administration, Sports Management, or related field.
• Advanced proficiency in Excel.
• Strong understanding of digital/media marketing.
• Familiarity with TV and digital sports industry.

Responsibilities

• Develop and refine proposal strategies to align campaigns with client objectives and goals.
• Collaborate cross-functionally with Sales, Account Management, Inventory, and Marketing to design innovative advertising programs.
• Analyze client objectives to optimize ad placements, inventory allocations, and content channels.
• Drive strategic communication throughout the planning process with internal stakeholders and clients.
• Prioritize and manage timelines to meet plan due dates with quality and impact.
• Partner with Sales Strategy teams to implement packaging and pricing frameworks.
• Evaluate and execute budget adjustments with focus on client satisfaction and profitability.
• Prepare and support client meetings by synthesizing industry trends and insights.

Skills

Excel

Campaign Planning

Advertising

Media Strategy

Cross-functional Collaboration

Education

Bachelor's degree

Tools

Excel (Advanced)

Job description

Sales Planner

Department: RS-648 - Media - Ads Strategy

Employment Type: Permanent - Full Time

Location: US - New York

Compensation: $1 - $100,000 / year

Description

Why Join DAZN?

Welcome to DAZN, the world’s leading live OTT sports service. The world of live sports consumption is changing. Fans are now demanding a live sports service that is built around them – a service that offers them the ability to watch the very best live sport on any device, when and where they want. Welcome to DAZN, the world’s leading live OTT sports service.

DAZN is looking for a Sales Planner to manage and oversee the sales planning of brand campaigns across DAZN’s advertising inventory in the region. You will be responsible to plan client campaigns to the very highest level across DAZN’s partner channels, the DAZN app, DAZN’s linear channels and social media. You will understand the planning of both media & content campaigns, you will be organized and communicate effectively but most of all you will be passionate advertising and sports.

Salary Range: $70,000-$75,000

As part of our recruitment process, we may use automated or AI-supported tools to assist with application review and screening. These tools are used to support, not replace, human decision-making. Final hiring decisions are always made by our hiring team.

What You'll Be Doing:

• Develop and refine proposal strategies to ensure RFP responses align with client objectives and broader business goals, leveraging both internal and external templates.
• Collaborate cross-functionally with Sales, Account Management, Inventory, and Marketing to design innovative, high-impact advertising programs that differentiate our offerings across product and site portfolios.
• Analyze client campaign objectives to recommend optimal ad placements, inventory allocations, and content channels that maximize performance and ROI.
• Drive strategic communication throughout the planning process, ensuring alignment between internal stakeholders and client expectations.
• Prioritize and manage timelines to meet plan due dates, balancing speed with quality and strategic impact.
• Partner with Sales Strategy teams to implement packaging and pricing frameworks that support revenue growth and market positioning.
• Evaluate and execute budget adjustments (incremental spend, optimizations, makegoods, cancellations) with a focus on maintaining client satisfaction and profitability.
• Prepare and support client meetings by synthesizing industry trends, account insights, and strategic recommendations to inform decision-making.

What You'll Bring:

• Bachelor's degree in Economics, Business Administration, Sports Management, or a related field.
• Advanced proficiency in Excel.
• Strong understanding of digital/media marketing and social media.
• Familiarity with the TV and digital sports industry.
• Proven experience in account management within media, marketing, or sports sectors.
• Creative thinker with excellent cross-team communication skills.
• Highly entrepreneurial, organized, and capable of working independently as well as collaboratively with internal teams.
• Adaptable to rapidly changing priorities and business circumstances.

Benefits

Benefits include access to DAZN, up to 15 days of paid time off, health benefits (including dental & eye care), a sick time package, parental leave offering, voluntary benefits (such as basic life term, personal accident and short and long-term disability covering) and a 401(k) retirement plan. You’ll also find a family friendly community and learning and development resources.