Sales & Marketing Operations Leader

ViB; United States; On-site; USD 130,000 - 160,000; Full time

Job summary

An innovative firm is seeking a Sales and Marketing Operations Leader to enhance operational excellence across its dynamic team. This role involves modernizing systems, streamlining operations, and leveraging data for smarter growth. The ideal candidate will possess a strong background in sales and marketing operations, with a proven ability to align cross-functional teams. If you thrive in a fast-paced environment and enjoy tackling complex challenges, this is the perfect opportunity to make a significant impact on the company's growth trajectory.

Qualifications

• 7+ years of experience in sales and marketing operations.
• Proven track record of optimizing sales and marketing systems.

Responsibilities

• Develop and improve sales and marketing operations strategies.
• Drive cross-functional alignment between Sales and Marketing.
• Manage a team of Salesforce and marketing data specialists.

Skills

Sales Operations

Marketing Operations

Revenue Operations

Salesforce

Hubspot

Analytical Skills

Project Management

Communication Skills

Tools

Salesforce

Hubspot

Quickbooks

Sales Navigator

ZoomInfo

Outreach

Job description

We’re looking for an experienced Sales and Marketing Operations Leader to drive operational excellence across our fast-paced and growing team. ViB’s growth has outpaced our internal operations, resulting in disconnected systems, overly manual processes, and underutilized data. This is a high-impact opportunity for a strategic leader who excels at both design and implementation to modernize our infrastructure, streamline operations, and unlock the full potential of our data so we can drive smarter, faster growth.

This opportunity requires both strategic and tactical abilities across sales and marketing domains. If you love aligning cross-functional teams and uncomplicating the complicated, this opportunity is for you!

Key Responsibilities:

• Develop, implement, and improve integrated sales and marketing operations strategies that support business objectives and maximize high performance across teams
• Identify and remove process inefficiencies across the sales and marketing funnel
• Drive cross-functional alignment between Sales and Marketing, and other functions such as Customer Success, Finance and back office fulfillment teams
• Own our tech stack, leading design, development, integrations, and administration of Salesforce, Hubspot, Outreach, Quickbooks, Sales Navigator, ZoomInfo, and other tools and systems that support the sales and marketing funnel
• Lead the evaluation, implementation, and adoption of new tools and technologies to enhance team performance.
• Audit, uncover and resolve data quality issues; improve designs to avoid issues in the future
• Manage and prioritize ongoing support requests, projects, and priorities in real time

Analytics & Reporting

• Define and monitor KPIs across the entire funnel, from lead generation to closed-won revenue
• Build dashboards and regular reporting cadences to provide visibility into campaign performance, pipeline health, and forecasting.
• Monitor the accuracy of reports and other data and intelligence essential to the organization: recommend revision to existing reports, or assist in the development of new reporting tools as needed

Revenue Operations

• Support revenue planning, forecasting, and quota-setting processes.
• Align demand generation efforts with sales capacity and pipeline coverage.
• Support weekly, monthly & quarterly reporting and forecasting for the sales and marketing organization, identifying significant changes and trends that will materially impact our growth trajectory
• Manage team of 3 salesforce specialists and 2 marketing data specialists
• Build standardized operating procedures for sales and territory planning, lead workflows, and campaign execution workflows, working closely with other teams to iterate on SOPs to maximize efficiency
• Partner with the team to develop training, onboarding, and enablement programs
• Work cross-departmentally with Sales, Post Sales, Marketing, and Finance to improve and customize workflows, optimize efficiency, and help us “get the most” out of the tools in our stack

Traits Of The Ideal Candidate:

• 7+ years of experience in sales operations, marketing operations, and/or revenue operations, with at least 3 years in a leadership role
• Proven track record of optimizing sales and marketing systems and processes
• Strong experience with Salesforce and marketing automation platforms like Hubspot
• Deep analytical skills with proficiency in reporting tools
• Excellent communication, leadership, and project management skills
• Strong understanding of the full customer lifecycle and B2B buying journey
• Experience in SaaS or tech industry

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Marketing Services

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