Sales & Marketing Director

Bickford Senior Living; Brighton (MI); On-site; USD 42,000 - 66,000; Full time

Benefits offered by this job

Bonus opportunities

Daily pay

Full benefits for full-time

401(k) with employer match

Benefits start after 30 days

Job summary

Bickford Senior Living in Michigan is seeking a dynamic Family Advocate to lead tours, drive occupancy, and partner with families through the aging journey. You will manage CRM, coordinate follow-ups, and help staff deliver exceptional hospitality.

The role blends sales leadership with compassionate service, offering daily pay options, a full benefits package for full-time, and opportunities for bonuses as you grow with the branch team.

Qualifications

• Bachelor's degree in sales or marketing preferred.
• High-school diploma or GED required.
• Proficiency with Microsoft Office and CRM systems.
• Strong written and verbal communication essential.

Responsibilities

• Conduct exceptional, personalized tours and follow-ups for prospective residents.
• Manage CRM to document and organize follow-ups.
• Train branch staff to engage in phone and tour hospitality.
• Assist move-in process for smooth transitions.
• Build relationships with community professionals to maximize referrals.
• Ensure branch is staged for optimal customer experience.
• Participate in weekly/quarterly goal-setting with leadership.

Skills

Communication skills

Time management

Organizational skills

Problem-solving

Written communication

Education

Bachelor's degree in sales or marketing

High-school diploma or GED

Tools

Microsoft Office

CRM

Windows / Outlook / Excel

Job description

Join our DYNAMIC team at Bickford Senior Living as a Family Advocate! The Family Advocate is the sales leader that drives occupancy and revenue in a Bickford Branch. This is done while maintaining a high degree of empathy and compassion for the senior and their family as they journey through the effects of aging.

This position offers a full suite of benefits options that vary based on employment status. Some of the benefits include, but are not limited to:

• Full-time employees are eligible for all benefits (medical, dental, vision, and voluntary products)
• Bonus Opportunities!
• Part-time employees (29 or fewer hours per week) are eligible for Voluntary Life, Voluntary Short-Term Disability,
• Benefits start the 1st of the month following 30 days of employment!
• Benefits start on the 1st of the month following 30 days of employment
• Prescription savings plans
• All employees are eligible for 401(k) with employer match
• Pay available daily
• Bonus eligible

"There is no higher calling, no greater purpose than a caregiver. Somehow, we've come to believe that caregiving is just for some of us and not all. Yet, at our core, we are all made to love, connect, to extend ourselves in service to others. The question is… do we have the will to love, do what it takes, and risk ourselves in caring, even when the burden is great? In times of happiness and sadness, we are that caregiver” - www.bickfordseniorliving.com/caregivers-manifesto

Responsibilities & Qualifications

Responsibilities

• Conduct exceptional, highly personalized tours and unique lead follow-ups to prospective residents and family.
• Manages the customer relations management tool (CRM) to ensure follow-up is documented and organized.
• Ensure Branch staff are appropriately trained to engage in phone and tour hospitality.
• Helps to manage the move-in process to ensure a smooth transition for residents and their families into the Branch.
• Identify and build relationships with community professionals to maximize referred leads.
• Ensure Branch is appropriately staged to maximize the customer’s experience.
• Ensure weekly and quarterly goal-setting meetings are completed with members of the Branch Leadership team.

Qualifications

• High-school diploma or GED required. Bachelor's degree in sales or marketing preferred.
• Experience in senior housing sales leadership is preferred but not required.
• Proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel), with the ability to learn new applications
• Possess written and verbal skills for effective communication
• Competent in organizational and time management skills
• Demonstrates good judgment, problem-solving, and decision-making skills
• A valid driver's license and a driving record consistent with Bickford's insurance carrier guidelines.

ABOUT BICKFORD SENIOR LIVING

Bickford Senior Living is a community of caregivers who are dedicated to doing whatever it takes to enrich our resident’s happiness. Founded in 1991 in Olathe, Kansas, by the Eby Family. Mary Bickford, the matriarch of the family, was the first resident of a Bickford Branch and our namesake. That location became the start of a tradition of caring that has extended to over 50 locations in 7 states. Although Bickford Senior Living has grown in size… we pride ourselves in the family environment that is the foundation on which Bickford has served thousands of residents and employees throughout the years.

www.bickfordseniorliving.com/our-story

At Bickford, you will…

Make a Difference Every Day

We are passionate about our mission - to champion quality of life for all seniors. We deliver high-quality care with a personal touch and encourage our residents to enjoy life to the fullest.

Be Part of a Uniquely Supportive Community

The care-focused environment we create for residents extends to our team members. We offer programs, rewards, and benefits to help you live your best.

Ignite Your Potential

We believe potential has no limits. We offer best-in-class leadership development programs designed to grow our leaders. We are committed to helping our team members achieve their career goals.