Sales & Marketing Coordinator

The Lodge at Primland; Meadows of Dan (VA); On-site; USD 42,000 - 64,000; Full time

Job summary

The Lodge at Primland, Auberge Collection in Meadows of Dan, Virginia, is seeking a Sales & Marketing Coordinator to bridge sales and marketing efforts and elevate the brand experience for guests. You will help coordinate sales initiatives, assist with campaigns, host inspections, and manage reservations while maintaining accurate CRM records.

You will support reporting, guest follow-up, and cross-functional collaboration across Reservations, Front Office, and F&B to ensure exceptional guest

Qualifications

• Demonstrates a genuine passion for serving guests and partners with a warm, responsive approach.
• Excellent verbal, written, presentation, and interpersonal communications skills.
• Strong attention to detail, multi-tasking and time-management abilities.
• Experience with cross-functional project teams and luxury brand aesthetics.

Responsibilities

• Coordinate sales initiatives and assist with scheduling, correspondence, and reporting.
• Collaborate on marketing campaigns that resonate with our guests.
• Host property tours and Discovery visits for the sales team.
• Coordinate reservations and room requests, upgrades, and special arrangements.
• Maintain CRM, leads, commissions, and client information accurately.
• Track booking details, rates, availability, and deadlines; share updates with the team.
• Coordinate with Reservations, Front Office, F&B and other departments.
• Support reporting and office operations and ensure timely guest follow-up.

Skills

Guest service mindset

Verbal and written communication

Interpersonal skills

Multi-tasking

Cross-functional collaboration

CRM familiarity

Google Office

Education

Bachelor’s degree or equivalent experience in luxury/design space

Tools

CRM systems

Reservation systems

Google Workspace

Job description

Located on 12,000 acres in the heart of Virginia’s Blue Ridge Mountains, The Lodge at Primland, Auberge Collection is a majestic year-round mountain retreat with myriad outdoor adventure experiences. Guests can revel in the refined authenticity and natural beauty of the property, while enjoying luxury accommodations including cottages with sweeping vistas, Tree House suites, and a variety of rooms and suites located in the main Lodge. Resort amenities include the championship-caliber Highland Course, a full-service wellbeing retreat with an indoor pool and hot tub, state-of-the-art fitness center, theater, game room, a fully equipped observatory and an on-site astronomy team, an exceptional culinary program with five distinct farm-to-table experiences, and thrill-seeking outdoor adventure programming ranging from horseback riding to fly-fishing and beyond.

Embark on a captivating journey as a Sales & Marketing Coordinator, where your role
transcends traditional boundaries to weave a narrative of luxury and distinction. In this
multifaceted position, you will be the architect of seamless synergy between sales and
marketing efforts, crafting a symphony of strategies that elevate our brand to new heights.
Your responsibilities encompass an array of tasks, from coordinating sales initiatives to
collaborating on sophisticated marketing campaigns that resonate with our guests. As the
steward of this harmonious blend, you'll play a pivotal role in shaping the narrative of our
resorts, ensuring that every aspect aligns with the pinnacle of excellence for an unforgettable
guest experience.
Support the Area Director of Leisure Sales — assist with scheduling, correspondence,
reporting, account follow-up, and sales initiatives.
Conduct site inspections — host property tours and Discovery visits on behalf of the
sales team, showcasing the hotel and its offerings.
Coordinate reservations — assist with bookings, room requests, upgrades, special
arrangements, and reservation changes for the travel advisory segment.
Maintain sales portals and account records — keep CRM, lead, commission, and client
information accurate and up to date.
Track booking details — monitor rates, availability, booking status, and relevant
deadlines; share updates with the sales team.
Coordinate with hotel departments — communicate guest preferences and
arrangements to Reservations, Front Office, Food & Beverage, and other teams.

Support reporting and office operations — prepare activity reports, organize sales
documents, maintain promotional materials, and assist with scheduling and other
department needs.
Ensure appropriate guest follow-up takes place in a timely and proper fashion, in
accordance with the standard operating procedures

Qualifications

Demonstrates a genuine passion for serving guests and partners, with a warm,
responsive, and thoughtful approach.
Excellent verbal, written, presentation, and interpersonal communications skills
Strong attention to detail, ability to multi-task and manage time efficiently
Demonstrated ability to work with and support cross-functional project teams
Proficiency with Google Office; experience with CRM, hotel sales, and reservation
systems preferred.
Bachelor’s degree or at least 2+ years of experience in luxury or design space with
experience in or an interest in social media management and marketing
Strong understanding of a luxury brand and aesthetic

Additional Information

About Auberge Collection
Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.
For more information: auberge.com
Connect with Auberge Collection on Instagram , TikTok , Facebook , and LinkedIn @Auberge and #AlwaysAuberge
About Friedkin
Friedkin is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports.
Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.
The Friedkin portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus.
For more information, please visit www.friedkin.com

Primland Ltd is an Equal Opportunity Employer, M/F/D/V. Primland Ltd provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Primland Ltd complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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