Sales Manager (Supporting Suntory RTD Company)
Sales Manager (Supporting Suntory RTD Company)
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This range is provided by Next Level Marketing. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$95,000.00/yr - $100,000.00/yr
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Founder, Managing Principal, Next Level Marketing
Overview
The Sales Manager is responsible for bringing the brands to life in-market. Activities will be focused on new distribution, increasing velocity, effective merchandising and promotion in an effort to achieve success with buyers, retail sale staff, and consumers.
- Identify new on and off-premise accounts to sell-in and promote Suntory RTD Company brands in assigned territory
- Maintain all existing accounts and grow account base
- Achieve or exceed volume and distribution goals in assigned territory
- Account pre-plan and post-review of goals and conversion rates
- Identify, build and maintain 25 high-end and highly visible “Showcase Accounts” within assigned territory that has the following: brand listing on drink menu and/or menu board, backbar placement, drink special feature minimum 1x per quarter and point of sale visible in decision corridor
- Conduct weekly bartender and wait-staff trainings
- Develop and maintain positive partnerships with key account buyers & bartenders
- Develop & Execute promotional events calendar to drive trial and brand awareness
- Build strong distributor relationships to achieve a winning “Share of Mind” beyond our brand size and scale
- Implement strategies for menu placements and drink specials (ditto)
- Fully understand and be able to clearly communicate features and benefits of our brands as well as competitor brands
- Develop and maintain overall beverage alcohol and RTD/FMB category knowledge
- Recognize competitive activity and assess impacts/opportunities for Suntory as a result
- Preparation and timely submission of required reports
- Manage budget to maximize effectiveness
- Planning and execution of trade, industry, distributor and consumer-facing events
- Create and maintain account files with up-to-date information
- Evening and weekend hours are required, field-based role with extensive driving to accounts
Skills, Education, & Experience:
- Proficiency in Microsoft Office: Excel, Word, PowerPoint, Outlook
- Minimum of 2 years previous on-premise alc-bev experience
- Existing relationships with on-premise accounts and distributor network (beer/FMB preferred)
- Valid driver’s license, acceptable driving record, reliable transportation, proof of registration and insurance
- Candidate must be physically able to lift 40 lbs. on a regular basis
- Ability to obtain a “CA responsible beverage server” certificate
Personal Characteristics:
- Results Driven – Achieves goals and meets deadlines
- Organizational Skills – Ability to prioritize, organize, and execute in a fast-paced demanding environment
- Interpersonal Skills – Ability to develop and maintain internal and external relationships
- Strategic Thinking – Creative thinking to provide unique solutions
- Competitive/Entrepreneurial – Owns territory, accounts and results
Seniority level
Seniority level
Entry level
Employment type
Job function
Job function
Sales and Business DevelopmentIndustries
Beverage Manufacturing
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Inferred from the description for this job
Medical insurance
Vision insurance
401(k)
Disability insurance
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