Sales Manager-SentryWorld

001 Sentry Insurance Company; Stevens Point (WI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Continuous Learning

Comprehensive Benefits

Work-Life Balance

401(k) matching

Giving Back

Job summary

SentryWorld is seeking an experienced Sales Manager to drive multi-venue sales across SentryWorld, Sentry Services, and the Inn. You’ll engage clients from golf and weddings to dining and events, building strong relationships and delivering tailored proposals that maximize profitability and guest satisfaction.

Ideal candidates have a bachelor’s degree or equivalent, at least 2 years in sales, and a proven track record in hospitality sales and negotiation.

Qualifications

• Bachelor's degree or equivalent work experience.
• Minimum of 2 years of related experience.
• Sales experience in the hospitality industry is preferred.
• Proven successful selling and negotiating skills.
• Strong communication and presentation abilities.

Responsibilities

• Identify, prospect, and solicit new/repeat business through multiple channels.
• Qualify needs and interests and assess potential to book.
• Negotiate group business, catering, guestroom rates, and meeting services.
• Prepare quotes, terms of sale, service dates, and documentation.
• Sell products and services to established customers and new prospects.
• Attend events to promote SentryWorld facilities and develop opportunities.

Skills

Sales

Negotiation

Hospitality

Prospecting

Communication

Education

Bachelor's degree or equivalent

Job description

Seeking an experienced Sales Manager to drive multi-venue sales across SentryWorld, Sentry Services, and the Inn—from golf and weddings to dining and events You’re a people person, and we’re a people-business. At SentryWorld, we care about our associates – and we encourage our team to bring that same commitment to our customers to keep them coming back year after year. Our dedication to excellence has recently been recognized globally: SentryWorld has been named one of GOLF magazine’s Top 100 Resorts in the World for 2026. To be recognized among the very best resorts in the world is both an extraordinary honor and a humbling reminder of what can be accomplished through hard work, determination, teamwork, and an unwavering commitment to excellence. To help us share this world‑class experience with our clients, we’re looking for a customer‑focused, solution‑orientated Sales Manager to join our team. If you’re passionate about sales and ready to help build on our success, we’d love to hear from you.

What You’ll Do

• Identify, prospect, and solicit new/repeat business through email, personal calls, outside sales calls, cold calls, networking events, inquiries via email/phone, in person interactions, and other assigned methods.
• Qualify needs and interests while analyzing the future potential to book.
• Identify and prioritize target clients/markets/planners and schedules presentations for potential customers.
• Establish, maintain, and develop business, social and civic relationships with customers and potential customers in the assigned markets to enhance potential for meeting objectives of maximum profitability and growth through effective sales and service.
• Negotiate group business, catering business, guestroom rates, hotel services, and meeting room rentals that meet or exceed the planned budgeted goals.
• Prepare price quotations, terms of sales, service dates, estimates of charges, and other documentation as appropriate.
• Sell products and services by interacting with established customers and developing new prospects.
• Assist prospective customers to select services and/or options that best suit their needs.
• Attend community, local, state, regional, and/or national events to promote SentryWorld facilities, make contacts, and identify/develop potential sales opportunities.
• Maintain contacts with variety of individuals and group representatives to keep informed of possible future sales opportunities.
• Employ value selling techniques and communicates with open dialogue and a customer centric approach at all times to ensure that the customers’ needs are communicated and executed to maximize the service standards expected and drive customer loyalty.
• Track and document all sales activities in sales/catering platform including, but not limited to sales calls, inquiries, bookings, and lost business to monitor productivity.

• Other responsibilities include: Provides management with written and oral reports on customer needs, problems, interests, market situations, competitive activities, and potential for new products/services. Prepares and submits periodic reports on activities, sales volume, expenses, etc. Provides information for sales forecasts. Works closely with SentryWorld personnel as appropriate to ensure achievement of sales and marketing objectives. Assists in the development of promotional packages, joint marketing initiatives, and other sales tools. Performs other job-related duties as assigned from time to time.

What it Takes

• Bachelors degree or equivalent work experience.
• Minimum of 2 years of related experience.
• Sales experience in the hospitality industry is preferred.
• Proven successful selling and negotiating skills, including prospecting required.
• Effectively organize and present information and respond to questions from customers and prospects.
• Ability to interpret and define customer needs and develop traditional as well as innovative proposals to meet those needs.
• Effectively and successfully close sales opportunities and facilitate the delivery of contracted services/products.
• Excellent written, verbal and interpersonal communication skills.
• Strong analytical skills.
• Strong understanding of revenue management principles.
• Adaptability; able to pivot with the needs of the organization and business trends.
• Associate must possess a valid driver’s license and have the ability to drive a company car or personal vehicle for company business.
• Associate must have the ability to travel as necessary to satisfactorily complete their job responsibility as assigned.

What You’ll Receive

• Continuous Learning: Unlock your potential through Sentry University and take advantage of our tuition reimbursement program.
• Comprehensive Benefits: We support your whole self with group medical, dental, and vision insurance along with parental leave, pet insurance, caregiver leave, and wellness resources. Options for HSA, FSA, and Dependent Care FSA are available.
• Work-Life Balance: Enjoy your generous Paid Time Off allowance to rest and take advantage of paid Volunteer Time Off to support your community.
• Investing in Your Future: We’re committed to your long-term financial well-being. We offer a 100% company match on the first 8% you contribute to your 401(k) each pay period, and those funds vest immediately.
• Giving Back: Through the Sentry Foundation, we’re proud to support the United Way and make a difference in our communities.

Welcome to SentryWorld A Tradition of Hospitality

SentryWorld is the hospitality heart of our business, serving as a proud tribute to our hometown roots in Stevens Point, Wisconsin. Since the early 1980s, we’ve celebrated our community, region, and guests by offering extraordinary spaces to play, engage, and relax.

World-Class Amenities, Unmatched Experiences As a beacon in Wisconsin’s premier golf community, our world‑class, award‑winning 18‑hole public golf course anchors a campus that also features versatile banquet facilities, a sports complex, and two popular restaurants, The Library and PJ’s. Our latest addition, The Inn at SentryWorld, a 64‑room upscale boutique hotel nestled along the 18th‑hole fairway, continues our tradition of excellence.

Your Career, Our Community Behind every memorable guest experience is our talented, versatile team. Owned and operated by Sentry Services, an affiliate of Sentry, our operations thrive on the diverse backgrounds, skills, and perspectives of associates who bring true Wisconsin hospitality to life every single day.

Ready to create unforgettable moments? Explore career opportunities with SentryWorld and help us remain a unique and welcoming destination for visitors from across the country!

Equal Employment Opportunity

Esbeidy Guevara [e-mail] Human Resource Specialist Equal Employment Opportunity Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation. Our associates are the most important part of our company. We became one of the most financially strong mutual insurance companies in the U.S. by striving to provide the best possible service to our business customers. We do this by having conversations, forming relationships, and getting to know the people we work with and their businesses. We make that same commitment to our associates. When you join Sentry, we don’t just want you to perform tasks each day. We want you to enjoy your time with us. You’re in the driver’s seat of your career path here—sharing feedback, creating goals, accessing professional development resources, and identifying how you can contribute to both your success and the success of the company. Yes, we work hard. But we work with the purpose of helping others, and with the understanding that there’s more to life than work. We invite you to learn more about us. You’ll find we’re much more than insurance.