Sales Manager – E-Bikes / Micromobility | U.S.-Based

Mooncool; Dallas (TX); Remote; USD 70,000 - 120,000; Full time

Job summary

A leading company in the micromobility sector seeks a Sales Manager to build and lead a national sales team. The ideal candidate will possess extensive sales experience in the bike industry and the ability to fluently communicate in Mandarin Chinese. This role involves developing territory plans, driving B2B sales efforts, and collaborating with marketing to ensure a strategy that aligns with market feedback.

Benefits

Health insurance

Paid time off

Employee discounts on all products

Qualifications

• 3-5+ years of sales experience in the bike industry.
• Existing network in U.S. bike retail scene preferred.
• Proven ability to build and lead sales teams.

Responsibilities

• Build and manage a national sales team targeting outdoor retailers.
• Develop territory plans and rep deployment strategies.
• Drive sell-through at bike shops.

Skills

Sales Experience

Relationship Management

Team Leadership

Fluency in Mandarin Chinese

Understanding of U.S. Retail Channels

Tools

CRM tools

Job description

Sales Manager – E-Bikes / Micromobility | U.S.-Based

Sales Manager – E-Bikes / Micromobility | U.S.-Based

1 week ago Be among the first 25 applicants

This range is provided by Mooncool. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$70,000.00/yr - $120,000.00/yr

Location: United States (Remote or Hybrid)

Industry: Micromobility / E-Bikes / Outdoor Retail

Employment Type: Full-Time

Language Skills:English (fluent), Mandarin Chinese (professional working proficiency or higher)

About Us

We’re a fast-growing DTC brand in the high-end electric trike and micromobility space. With a strong product-market fit and growing customer demand, we’re expanding our sales force and are looking for a hands-on Sales Manager to build, train, and lead a dynamic team of sales representatives across the U.S.

What You’ll Do

• Build and manage a national sales team of part-time and full-time reps targeting outdoor retailers, bike shops, and micromobility dealers.
• Develop territory plans and rep deployment strategies based on local market potential and channel feedback.
• Drive sell-through at bike shops and other key sales channels through strong relationships, product training, and incentive alignment.
• Lead B2B sales efforts—from prospecting to closing—especially with independent retailers and regional distributors.
• Collaborate with marketing and product teams to ensure feedback from the field is integrated into go-to-market strategies.
• Own team performance: set KPIs, coach reps, run weekly performance reviews, and adjust strategy based on data.
• Represent the brand at trade shows, bike industry events, and in-store activations.

What We’re Looking For

• 3–5+ years of sales experience in the bike industry—especially within bike shops, micromobility, e-bike brands, or related outdoor consumer products.
• A strong existing network in the U.S. bike retail scene is a big plus.
• Proven ability to build and lead high-performing sales teams across multiple territories.
• Deep understanding of U.S. sales culture and retail channels, with the ability to operate independently.
• Fluency in Mandarin Chinese (oral and written) is required to coordinate with Chinese-speaking operations and supply chain partners.
• Must have been living and working in the U.S. for several years and be fully acclimated to U.S. business practices and culture.
• Experience with CRM tools, reporting dashboards, and sales performance management tools.

Nice to Haves

• Experience in DTC brands or hybrid online/offline sales environments.
• Experience working with Chinese suppliers or headquarters, especially for logistics or product feedback loops.
• Passion for cycling, micromobility, or outdoor sports.
• Competitive base salary + performance-based commission.
• Health insurance, paid time off, and other benefits depending on employment status.
• Employee discounts on all products.
• Opportunity to join a mission-driven, high-growth team shaping the future of personal mobility.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Motor Vehicle Manufacturing

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