Sales Manager

Lawo AG; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive Salary

Attractive annual bonus

4 Weeks Vacation plus 12 Holidays

Employer-sponsored Health Reimbursement Account

401K with Company Match

Growth in International Environment

Job summary

A leading provider of audio and video technology is seeking a dynamic Sales Manager to expand key accounts and acquire new customers. This regional role requires a minimum of 5 years of sales experience in the broadcast media sector and a strong understanding of IP-based workflows. Candidates must demonstrate excellent communication skills and a proven ability to grow sales. The position offers competitive salary, bonuses, and benefits, along with opportunities for personal growth in an international environment.

Qualifications

• Minimum 5 years of sales experience in broadcast media or related technology sectors.
• Proven ability to manage and grow key accounts.
• Strong understanding of IP-based workflows and audio/video technology.
• Strong understanding of IP-based workflows, network, control, audio, and video technology.
• Excellent communication, negotiation, and presentation skills with experience in engaging C-level and engineering stakeholders.
• Self-motivated, goal-oriented, and able to travel nationally and internationally.

Responsibilities

• Develop and execute regional sales strategies.
• Manage and grow key accounts.
• Strengthen channel partnerships through joint initiatives.
• Identify opportunities in emerging verticals.
• Collaborate with internal teams to deliver integrated solutions and ensure customer success.
• Deliver compelling product presentations and demonstrations that showcase LAWO’s IP-based solutions.
• Represent LAWO at trade shows, conferences, and customer events as a trusted technology partner.
• Provide accurate forecasts, pipeline updates, and actionable insights to senior management.
• Monitor industry trends and competitive activity to inform strategy and uncover growth opportunities.
• Travel as required to meet objectives.

Skills

Sales experience in broadcast media

Managing key accounts

Understanding of IP-based workflows

Excellent communication skills

CRM and data-driven pipeline management

Tools

CRM software

Job description

#GrowWithUs

LAWO designs, manufactures, and delivers cutting-edge IP-based infrastructure solutions for audio, video, control, and monitoring. With over 50 years of innovation and engineering excellence, we empower broadcasters, live event producers, and media professionals to build agile, scalable, and future‑proof workflows for television, radio, pro‑audio, sports, theater, and live performance applications worldwide.

Job Description

We are seeking a dynamic and experienced Sales Manager who is results‑driven and committed to delivering measurable growth. This regional role centers on expanding key accounts, acquiring new customers, and strengthening channel partnerships. The ideal candidate brings strong business acumen, deep industry expertise, and a proven track record of driving sales growth in a customer‑focused, performance‑driven environment.

Key Responsibilities

• Develop and execute regional sales strategies that expand LAWO’s market presence and deliver measurable revenue growth.
• Manage and grow key accounts through structured plans that deepen relationships and maximize value.
• Strengthen channel partnerships through joint go‑to‑market initiatives, training, pipeline development, and strategic support to accelerate mutual success.
• Identify and capture opportunities in emerging verticals and high‑growth markets by leveraging industry trends and competitive insights to inform strategy.
• Collaborate with internal teams to deliver integrated solutions and ensure customer success.
• Deliver compelling product presentations and demonstrations that showcase LaWO’s IP‑based solutions.
• Represent LAWO at trade shows, conferences, and customer events as a trusted technology partner.
• Provide accurate forecasts, pipeline updates, and actionable insights to senior management.
• Monitor industry trends and competitive activity to inform strategy and uncover growth opportunities.
• Travel as required to meet objectives.

Qualifications

• Minimum 5 years of sales experience in broadcast media or related technology sectors with a proven record of exceeding targets.
• Proven ability to manage and grow key accounts while securing new customers to expand market presence.
• Experience working with major station groups, networks, and channel partners is highly desirable.
• Strong understanding of IP‑based workflows, network, control, audio, and video technology.
• Skilled in CRM, forecasting, and data‑driven pipeline management.
• Excellent communication, negotiation, and presentation skills with experience in engaging C‑level and engineering stakeholders.
• Self‑motivated, goal‑oriented, and able to work independently.
• Ability to travel nationally and internationally.

Our Offer

• Competitive Salary and attractive annual bonus
• 4 Weeks Vacation, plus 12 Holidays
• Employer‑sponsored Health Reimbursement Account
• Short & Long Term Disability Insurance
• 401K with Company Match
• Personal growth within an international environment