Sales Manager

La-Z-Boy Incorporated; Newington (NH); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Vision & Dental insurance

401(k) with company match

Job summary

La-Z-Boy Incorporated is seeking a sales leader to drive store performance in Newington, NH. You will lead a high-performing team, execute sales initiatives, and promote our in-home design program. The role emphasizes ethics, people-first culture, and brand standards.

Training pay is $20/hour for 2–6 weeks with no commission, followed by potential annual earnings of $70,000–$90,000+ including base, bonus, and commissions. Base pay details and promotions are outlined in the post-training package.

Qualifications

• High School or GED required.
• 1-3 years in a retail sales role or business unit.
• Proficient in Microsoft Office 365; strong financial understanding and interpersonal communication.
• Analytical, goal-oriented, and people-focused; able to manage a team and drive sales.

Responsibilities

• Achieve or exceed store and individual sales goals and benchmarks.
• Promote In-home design program.
• Coach and supervise sales staff, evaluate performance, and develop talent.
• Ensure exceptional customer service and foster customer loyalty.
• Reflect brand values in store presentation and interactions.
• Support promotions and operational excellence.

Skills

Sales leadership

Coaching

Customer service

Team management

Education

High School or GED

Tools

Microsoft Office 365

Job description

Comfort starts with our 10,000+ team members across the globe, who are transforming the power of comfort every day. Our employees have the power to change lives, in our homes, work and communities. We foster an inclusive environment while honoring a legacy built on family, where everyone can be themselves.

If you are ready to join an industry leading organization where our people are the most important asset, and innovation propels us into the future, you’re ready to take your seat at La-Z-Boy Incorporated.

WE BELIEVE IN THE TRANSFORMATIONAL POWER OF COMFORT

Job Summary

A pivotal leader responsible for driving sales growth and fostering a high-performing sales team. The role involves executing personnel and store sales initiatives to achieve revenue targets, while consistently upholding the company’s ethos of prioritizing people, optimizing processes, delivering exceptional products, and reinforcing the brand’s core values. This position plays a crucial role in elevating the store's sales performance and contributing to the overall company success and is held to the highest standards of ethics, integrity, and professionalism.

Training Pay: $20 per hour for 2-6 weeks (no commission)

Average Annual Earning Potential After Training: $70,000 - $90,000+ (inclusive of base, bonus, and commission)

Key Responsibilities (other duties as assigned)

Process

• Achieve or surpass store and individual sales goals, annual operating benchmarks, and personal objectives.
• Promote In-home design program.
• Champion and role model the selling process by overseeing the interaction on sales floor and evaluating team performance.

People

• Provide coaching, training, and support to sales teams to improve sales techniques, strategies, and overall performance.
• Ensure staff deliver exceptional customer service, building long-term relationships that enhance customer loyalty and satisfaction.
• Build a motivated and cohesive team by recognizing achievements, addressing concerns, and promoting a culture that aligns with the company values.
• Recruit, train, and mentor staff to ensure they meet sales targets while fostering a positive work environment.

Brand Advocacy

• Ensure the store and team consistently reflect the company’s brand image, values, and customer experience standards.
• Champion the delivery of a branded customer experience, ensuring that the store layout, product presentation, and employee interactions align with brand guidelines.
• Support company-wide marketing initiatives and promotions, ensuring they are executed correctly and in line with the brand's positioning.

Operations

• Resolve customer concerns and other issues that may interfere with efficient sales operations.
• Support planning and executing sales promotion and events.
• Collaborate with support teams to ensure flawless execution of operational excellence.
• Ensure proper execution of all existing and new systems and administrative procedures.
• Uphold brand visual standards in the store by ensuring cleanliness in employee and customer areas.

This position holds significant influence over the store's financial health, team morale and development, operational efficiency, and the overall customer experience and reputation in the community. This position reports to the Store Manager of the assigned location with indirect influence of sales team.

Minimum Requirements

• Education: High School or GED Equivalent
• Experience: 1-3 years in a business unit with a retail sales emphasis.
• Skills: Proficient in Microsoft Office 365, financial understanding, adept interpersonal communication, analytical abilities, goal orientation, team management, and customer service.
• Other: Ability to work the schedule and hours dictated by business needs, to include evenings, weekends, and holidays.

Preferred Requirements

• Experience managing in a retail environment with a strong focus on sales.
• Strong business acumen
• Advanced interpersonal skills, communication skills & experience in building effective relationships.

SUPERVISORY RESPONSIBILITIES: none

Physical Demands/Work Environment

• Ability to lift and/or carry up to 50 pounds.
• Ability to stand for long periods of time.
• Nearly continuous use of repetitive hand motions, hearing and listening.
• Often required to sit, walk, bend and stoop
• Subject to inside environmental conditions
• Ability to pass background and drug screen.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the incumbent for this job. Duties, responsibilities and activities may change at any time with or without notice.

At La-Z-Boy, we prioritize clear communication and reward outstanding talent! We invite you to explore the exciting opportunities available. To help you make an informed decision, we’re sharing key information about our pay practices.

What You Can Expect

• Training Pay: $20 per hour for 2-6 weeks (no commission)
• Average Earning Potential After Training: $70,000 - $90,000+ (inclusive of base, commission and bonus)
• The company will not pay less than state/local minimum wage requirements

Post-Training Pay

• Base Pay: $10,400 per year
• Commission & Bonus: Earn more with UNCAPPED commission on written sales - 6% on La-Z-Boy Design Sales and 4% on other sales, other than La-Z-Boy Design Sales. Monthly bonus opportunity up to $1,500 based on achievement of store sales goals

Individual pay is based on various factors, including geographic location, personal performance and relevant qualifications, experience, and skills. By providing our salary ranges and compensation range details, we aim to foster understanding and confidence in our pay practices. Should the base rate plus the commissions earned during a performance period not be at or greater than location minimum wage requirements for the period, the company will make a minimum wage adjustment for the employee to be compliant with minimum wage for the location.

Weekly Hours

40

Benefits For Employees In The US

Benefit offerings to employees and their families include: Medical, Vision, Dental and Basic Life Insurance, available 401k retirement plan with company match of up to 6%. Paid time off includes: 9-11 paid holidays each year, two weeks’ prorated vacation as a new hire and either personal time (non-exempt only) or state mandated sick time.

More information can be found via: https://learn.bswift.com/la-z-boy

If this role requires travel / driving in order to perform the key responsibilities outlined above, candidates must be able to meet the qualifications noted in the company’s Driver Management Program to be considered for the role.

At La-Z-Boy Incorporated, we're an equal opportunity employer. We understand that our employees’ diverse backgrounds, experiences, perspectives, and viewpoints add value to our ability to create and deliver the best possible service, quality products, and is of utmost importance as we work together to build comfort. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

We are committed to fostering an environment in which all employees feel valued, included, and empowered to do their best work and bring great ideas to the table. If you are a qualified individual that may need a change or adjustment to the application/interviewing/hiring process as a result of your disability, you may request a reasonable accommodations by emailing our recruiting team at [e-mail] or by calling 734-242-1444.