Sales Manager

HireBus Inc.; New Berlin (WI); On-site; USD 80,000 - 110,000; Full time

Job summary

Guardian Home Improvements is seeking a high-performing Sales Manager to lead our growing roofing sales team in Southwestern Wisconsin. You will drive revenue growth by managing the sales process from lead to close, modeling best practices in the field, and ensuring a data-driven approach to performance metrics.

The role requires hands-on leadership in a fast-paced exterior construction environment, with accountability for CRM data, contracts, and commission accuracy.

Qualifications

• Proven experience building and managing top-producing roofing sales teams.
• Consistently exceed revenue and sales goals.
• Strong knowledge of residential roofing and exterior construction sales.

Responsibilities

• Oversee and optimize every stage of the residential roofing sales process.
• Lead by example in the field — ride along, close deals, and demonstrate best practices.
• Maintain a consistent and profitable sales volume aligned with company objectives.
• Implement accountability systems based on KPIs and performance metrics.
• Motivate and guide the sales team to hit individual and collective goals.
• Assist with training and role-play sessions to sharpen sales techniques and objection handling.
• Ensure CRM data, proposals, and job files are completed accurately and on time.
• Track daily activity, leads, and conversion metrics to ensure continuous improvement.
• Collaborate with marketing and call center teams to ensure lead flow supports sales targets.
• Approve contracts, project work orders, and commission statements for accuracy.
• Review lost opportunities to identify patterns, retrain where needed, and improve conversion.
• Visit job sites regularly to maintain quality control, client satisfaction, and team accountability.
• Foster a high-performance sales culture grounded in integrity, professionalism, and drive.

Skills

Sales leadership

Residential roofing knowledge

Data-driven mindset

Coaching & motivation

CRM data management

Job description

Job Title: Sales Manager

Department: Sales

Location: Southwestern Wisconsin

Objective:

Lead and scale the operations at Guardian Exteriors, driving measurable growth through KPIs and a focus on the three pillars of success: attitude & beliefs, behaviors, and technique & skill.

Summary:

Guardian Home Improvements is seeking a high-performing Sales Manager with a strong home service sales management background to lead our growing team. The ideal candidate is a proven leader who has successfully built and managed top-producing roofing sales teams, consistently exceeded revenue goals, and developed sales systems that deliver results.

This role demands a hands-on leader who thrives in a fast-paced, high-performance environment — someone who leads by example, motivates others, and knows what it takes to close deals in the roofing and exterior construction industry.

Primary Responsibilities:

• Oversee and optimize every stage of the residential roofing sales process.
• Lead by example in the field — ride along, close deals, and demonstrate best practices.
• Maintain a consistent and profitable sales volume aligned with company objectives.
• Implement accountability systems based on KPIs and performance metrics.
• Motivate and guide the sales team to hit individual and collective goals.
• Assist with training and role-play sessions to sharpen sales techniques and objection handling.
• Ensure CRM data, proposals, and job files are completed accurately and on time.
• Track daily activity, leads, and conversion metrics to ensure continuous improvement.
• Collaborate with marketing and call center teams to ensure lead flow supports sales targets.
• Approve contracts, project work orders, and commission statements for accuracy.
• Review lost opportunities to identify patterns, retrain where needed, and improve conversion.
• Visit job sites regularly to maintain quality control, client satisfaction, and team accountability.
• Foster a high-performance sales culture grounded in integrity, professionalism, and drive.

Key Performance Indicators (KPIs):

• Demonstration Rate: 80% minimum
• Average Contract Amount: $25,000 (New Sales) / $4,750 (repairs)
• Maintain Sales Team Close Rate: 42% minimum

What You Bring:

• 5+ years sales leadership experience
• Proven ability to build, manage, and scale high-performing sales teams.
• Deep understanding of residential roofing systems, materials, and sales processes.
• Data-driven mindset with a focus on KPIs and profitability.
• Strong interpersonal, coaching, and motivational skills.
• Excellent communication and organizational abilities.
• Passion for growth, accountability, and results.

Requirements

• Proven experience building and managing top-producing roofing sales teams.
• Demonstrated ability to consistently exceed revenue and sales goals.
• Strong knowledge of residential roofing and exterior construction sales.
• Proven ability to develop and implement sales systems that deliver measurable results.
• Hands-on sales leadership experience, including closing deals and leading by example in the field.
• Experience working in a fast-paced, high-performance sales environment.
• Strong understanding of KPIs, performance metrics, and sales accountability systems.
• Experience coaching, motivating, and developing sales teams.
• Experience conducting sales training and role-play sessions, including objection handling.
• Proficiency in maintaining accurate CRM data, proposals, contracts, and job files.
• Ability to track and analyze sales activity, leads, conversion rates, and other performance metrics.
• Experience collaborating with marketing and call center teams to support lead generation and sales targets.
• Experience reviewing lost opportunities and using insights to improve sales conversion.
• Willingness to regularly visit job sites to maintain quality control, client satisfaction, and team accountability.
• Ability to build and maintain a high-performance, results-driven sales culture.