Sales Manager

Michaels Stores; Livermore (CA); On-site; USD 24,796 - 31,684; Full time

Job summary

Michaels Stores in Livermore, CA is seeking a Sales Manager who will lead front-end and service operations to deliver a superior customer experience and strong sales results. You will coach and develop team members, ensure SOP compliance, and manage daily operations with a focus on brand standards.

Key duties include POS accuracy, event oversight (Balloons, Knit & Sew Shop), loyalty enrollment, and omni-channel fulfillment (BOPIS and Same Day Delivery) to drive conversion and satisfaction.

Qualifications

• 3+ years retail leadership experience.

Responsibilities

• Lead and manage front-end and service operations to drive sales and customer experience.
• Model and coach customer experience and selling behaviors to improve conversion.
• Provide MOD coverage and maintain floor leadership.
• Ensure accurate use of POS and Self-Checkout systems.
• Drive loyalty program enrollment and protect assets.
• Oversee in-store programs (Balloons, Knit & Sew Shop) and event execution.
• Support BOPIS and Same Day Delivery operations.
• Train and develop team members and ensure SOP adherence.

Skills

Retail leadership experience

Customer service

Coaching & development

POS systems

Tools

POS software

Job description

Store - BAY-LIVERMORE, CA

The Sales Manager leads and champions a high‑performing selling culture across the store, driving strong sales results and an engaging customer experience. This role oversees front‑end and service operations, ensuring consistent execution of selling behaviors, brand standards, and operational expectations. The Sales Manager supports the achievement of key sales and service KPIs through effective leadership, customer‑focused coaching, and efficient day‑to‑day execution.

Major Activities

• Assist Store Manager in leading and managing adherence to Standard Operating Procedures (SOPs) and Company programs to ensure compliance with applicable laws and requirements.
• Ensure execution of Company policies and standards, holding team accountable for store conditions and results.
• Model and coach best‑in‑class Customer Experience and Art of Selling behaviors, driving conversion and customer satisfaction.
• Provide Manager‑on‑Duty (MOD) coverage, maintaining floor leadership, service standards, and operational continuity.
• Ensure accurate and efficient use of POS and Self‑Checkout systems, supporting smooth transactions and customer support.
• Oversee Balloons business, birthday party operations, and other in‑store programs and events.
• Promote and enroll customers in the Loyalty Rewards Program, driving retention and repeat visits through consistent execution.
• Champion MCC/Extend services (US only), ensuring team awareness and customer adoption of protection plans and offerings.
• Drive sales and operational excellence in the Knit & Sew Shop, including expertise and oversight of the Cut Bar experience.
• Ensure efficient execution of BOPIS and Same Day Delivery, delivering timely order fulfillment and strong omni‑channel service.
• Support Custom Framing operations, including customer consultations and coordination with the frame shop (in select volume frame shops).
• Train, coach, and develop team members through structured TM onboarding and ongoing skill‑building across assigned departments.
• Partner in maintaining strong Asset Protection practices, reducing shrink through awareness, compliance, and safe operations.

Minimum Type of Experience Required

• 3+ years retail leadership experience

Work Environment

• Ability to remain standing for long periods of time
• Ability to move throughout the store
• Regular bending, lifting, carrying, reaching, and stretching
• Ability to lift, carry, push, and pull merchandise and fixtures, up to 25-50 pounds with or without reasonable accommodation.
• Ability to climb ladders or step stools to stock and retrieve products.
• Ability to perform repetitive motions, including scanning items, stocking shelves, and operating POS equipment.
• Ability to work in a fast‑paced environment with frequent customer interactions.
• Work hours include nights, weekends and early mornings

Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

Total Base Pay Range For This Position

$17.75 - $23.10

This position may be eligible for overtime compensation in accordance with state and local laws.

Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together.

EEOC Know Your Rights Poster in English

EEOC Know Your Rights Poster in Spanish

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Federal FMLA Poster

Federal EPPAC Poster