Overview
The Sales Manager is responsible for leading and executing sales strategy within an assigned region to drive revenue growth, market share, and profitability. This role develops and manages a high-performing sales team, builds strong customer and vendor relationships, and aligns sales efforts with company objectives. The position requires a balance of strategic leadership and hands-on sales engagement to support both customer acquisition and account development.
Key Responsibilities and Tasks
- Lead, coach, and develop Sales Representatives to achieve sales and margin targets
- Drive sales growth through strategic planning, customer development, and market expansion
- Establish and monitor sales goals and performance metrics for the company
- Build and maintain strong relationships with key customers, vendors, and manufacturer partners
- Identify new business opportunities and support sales team in securing and growing accounts
- Collaborate with branch operations, purchasing, and leadership teams to ensure alignment on inventory, pricing, and service levels
- Analyze sales performance, market trends, and competitive activity to inform strategy and decision-making
- Develop and execute business plans, including forecasting revenue and profitability
- Support product promotions, training initiatives, and customer events to drive engagement and sales
- Ensure timely and accurate reporting of sales activities, forecasts, and pipeline management
- Travel within the region to meet with customers, support sales team members, and strengthen relationships
Certifications
- None required; professional sales or leadership training preferred
Educational Requirements
- Bachelor’s degree in Business, Marketing, or related field preferred
- Equivalent experience considered
Years of Experience
- 5+ years of sales experience in HVAC, wholesale distribution, or related industry
- 2+ years of leadership or team management experience preferred
Knowledge / Skills / Abilities
- Proven leadership and team development skills
- Strong sales acumen with the ability to drive growth and profitability
- Excellent communication, negotiation, and presentation skills
- Ability to analyze data and translate insights into actionable strategies
- Strong organizational and time management skills with the ability to manage multiple priorities
- Proficiency with CRM systems and Microsoft Office tools
- Ability to travel
This role offers the opportunity to lead and develop an established sales team while shaping the strategy that drives future growth. You’ll play a key role in expanding customer relationships, identifying new opportunities, and building on a strong foundation to take the business to the next level.