Sales Manager

Trailborn Hotels & Resorts; Jackson (WY); On-site; USD 75,000 - 100,000; Full time

Job summary

Trailborn Hotels & Resorts in Jackson Hole seeks a dynamic Sales Manager to drive revenue through new business, group, corporate, and leisure segments. You will lead business development, build relationships with clients, and work with operations to ensure seamless service delivery.

The role requires 3–5 years in hospitality sales, strong negotiation, and proficiency with CRM, PMS, and Microsoft Office. The successful candidate will contribute to pricing strategy and forecasting while

Qualifications

• Bachelor’s degree or equivalent in a related field.
• Minimum of 3–5 years of sales experience in hospitality, hotel, or related service industry.
• Proven ability to generate new business and meet sales goals.
• Strong knowledge of hotel operations, group sales, and event coordination processes.
• Experience preparing sales proposals, negotiating contracts, and managing client accounts.
• Proficiency with sales CRM systems, PMS, and Microsoft Office.
• Strong organizational skills and attention to detail.
• Ability to analyze market trends, forecasting reports, and sales data.
• Self-motivated with the ability to work independently and collaboratively with operational departments.
• Ability to conduct site tours, attend networking events, and represent the property in the community.

Responsibilities

• Revenue Generation: Prospect, solicit, and secure new business for the resort including group, corporate, leisure, and event segments.
• Revenue Generation: Achieve or exceed monthly and annual sales revenue goals.
• Revenue Generation: Develop and maintain a strong sales pipeline through proactive outreach and networking.
• Client Relationship Management: Build and maintain relationships with corporate clients, travel planners, event organizers, and local businesses.
• Client Relationship Management: Conduct site tours and presentations to promote hotel facilities and services.
• Client Relationship Management: Serve as the primary point of contact for clients during the sales process.
• Contracting and Negotiation: Prepare proposals, contracts, and banquet event orders (BEOs) for clients.
• Contracting and Negotiation: Negotiate rates, terms, and concessions while maximizing hotel profitability.
• Contracting and Negotiation: Ensure contracts comply with company policies and revenue strategies.
• Market and Business Development: Identify new market opportunities and develop strategies to capture additional business.
• Market and Business Development: Attend trade shows, community events, and industry networking opportunities.
• Market and Business Development: Monitor competitor activity and local market trends.
• Sales Strategy and Planning: Develop and implement sales action plans to meet occupancy and revenue targets.
• Sales Strategy and Planning: Collaborate with revenue management to optimize pricing strategies.
• Sales Strategy and Planning: Maintain accurate forecasting and reporting of sales activities.
• Internal Coordination: Work closely with operations, front office, food & beverage, and events teams to ensure successful execution of group and event business.
• Internal Coordination: Communicate client expectations clearly to operational teams.
• Administrative and Reporting Duties: Maintain accurate client records and activity notes in CRM or sales systems.
• Administrative and Reporting Duties: Prepare weekly and monthly sales reports.
• Administrative and Reporting Duties: Track booking pace, production, and lead conversion metrics.
• Guest and Client Experience: Ensure high levels of client satisfaction before, during, and after events or group stays.
• Guest and Client Experience: Resolve client concerns in a timely and professional manner.
• Compliance and Brand Standards: Follow company policies, brand standards, and sales procedures.
• Compliance and Brand Standards: Maintain confidentiality of client and business information.
• Compliance and Brand Standards: Participate in sales meetings, strategy sessions, and training programs.
• Compliance and Brand Standards: Support property-wide initiatives to enhance guest experience and revenue performance.

Skills

Sales strategy

Client relationship management

Market research

Forecasting

Negotiation

Education

Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or related field

Tools

Sales CRM systems

PMS

Microsoft Office

Job description

We are seeking a dynamic and results‑driven Sales Manager to lead business development efforts and drive revenue growth at Trailborn Jackson Hole. This role is responsible for identifying new business opportunities, cultivating strong client relationships, and securing group, corporate, and leisure business that supports the hotel’s occupancy and financial goals. The Sales Manager works collaboratively with operations and leadership teams to ensure exceptional service delivery while positioning the property competitively within the market.

ESSENTIAL

FUNCTIONS

Revenue Generation

• Prospect, solicit, and secure new business for the resort including group, corporate, leisure, and event segments.
• Achieve or exceed monthly and annual sales revenue goals.
• Develop and maintain a strong sales pipeline through proactive outreach and networking.

Client Relationship Management

• Build and maintain relationships with corporate clients, travel planners, event organizers, and local businesses.
• Conduct site tours and presentations to promote hotel facilities and services.
• Serve as the primary point of contact for clients during the sales process.

Contracting and Negotiation

• Prepare proposals, contracts, and banquet event orders (BEOs) for clients.
• Negotiate rates, terms, and concessions while maximizing hotel profitability.
• Ensure contracts comply with company policies and revenue strategies.

Market and Business Development

• Identify new market opportunities and develop strategies to capture additional business.
• Attend trade shows, community events, and industry networking opportunities.
• Monitor competitor activity and local market trends.

Sales Strategy and Planning

• Develop and implement sales action plans to meet occupancy and revenue targets.
• Collaborate with revenue management to optimize pricing strategies.
• Maintain accurate forecasting and reporting of sales activities.

Internal Coordination

• Work closely with operations, front office, food & beverage, and events teams to ensure successful execution of group and event business.
• Communicate client expectations clearly to operational teams.

Administrative and Reporting Duties

• Maintain accurate client records and activity notes in CRM or sales systems.
• Prepare weekly and monthly sales reports.
• Track booking pace, production, and lead conversion metrics.

Guest and Client Experience

• Ensure high levels of client satisfaction before, during, and after events or group stays.
• Resolve client concerns in a timely and professional manner.

Compliance and Brand Standards

• Follow company policies, brand standards, and sales procedures.
• Maintain confidentiality of client and business information.
• Participate in sales meetings, strategy sessions, and training programs.
• Support property-wide initiatives to enhance guest experience and revenue performance.

QUALIFICATIONS

• Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field preferred.
• Minimum of 3–5 years of sales experience in hospitality, hotel, or related service industry.
• Proven ability to generate new business, meet sales goals, and drive revenue growth.
• Strong knowledge of hotel operations, group sales, and event coordination processes.
• Experience preparing sales proposals, negotiating contracts, and managing client accounts.
• Proficiency with sales CRM systems, property management systems (PMS), and Microsoft Office.
• Strong organizational skills and attention to detail with the ability to manage multiple accounts and deadlines.
• Ability to analyze market trends, forecasting reports, and sales data to inform strategy.
• Self‑motivated with the ability to work independently and collaboratively with operational departments.
• Ability to conduct site tours, attend networking events, and represent the property in the community.

PHYSICAL REQUIREMENTS

• Ability to sit or stand for extended periods while working at a computer, attending meetings, or conducting client appointments.
• Ability to walk the property and event spaces frequently when conducting site tours or meeting with clients and operational teams.
• Ability to use standard office equipment including computers, phones, printers, and tablets.
• Ability to bend, reach, and move throughout meeting spaces and hotel facilities during tours or event inspections.
• Ability to work in a fast‑paced environment with frequent interaction with guests, clients, and team members.

SCHEDULE

Hospitality demands a flexible schedule that may require extended hours as the business requires coverage including seasonality– on any day at any hour, including evenings, weekends, and holidays.

PAY RATE

$75,000 + Quarterly Sales Bonus

JOB STATUS

Regular, Full Time

FLSA

Exempt

EQUAL EMPLOYMENT OPPORTUNITY

Trailborn is an Equal Opportunity Employer. We celebrate diversity and are committed to fostering an inclusive and supportive workplace for all employees. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other protected status under applicable federal, state, or local laws.

If you require assistance or an accommodation due to a disability, please inform us during your application process.

The specific statements shown in each section of this Job Description are not intended to be all‑inclusive. They represent typical elements and criteria considered necessary to perform the job successfully. The job’s responsibilities/tasks may be modified and/or expanded over time without prior notice. The Company will try to give as much notice as practical when changes are made.