Sales Manager

TruTalent Inc.; Huntington (WV); On-site; USD 50,000 - 57,000; Full time

Job summary

TruTalent Inc. in Huntington, WV is seeking a Sales Manager to grow leisure travel, meetings, and group travel business. The role, on-site, reports to the President/CEO and focuses on driving visitation and destination awareness.

The ideal candidate will hold a relevant bachelor's degree, possess strong communication and negotiation skills, and travel as needed to secure business opportunities. Full-time exempt position in the Sales department.

Qualifications

• Bachelor's degree or equivalent
• Excellent verbal and written communication and presentation skills
• Ability to work independently and manage multiple prospects

Responsibilities

• Prospect for and develop new business with planners, operators, associations, and other leads.
• Maintain relationships with clients and partners through the sales cycle.
• Respond to RFPs and develop proposals, itineraries, and destination information.
• Coordinate with hotels, venues, and tourism partners to craft bids and packages.
• Conduct sales calls, presentations, site inspections, and familiarization tours.
• Represent the CVB at trade shows, conferences, and networking events.
• Track leads, proposals, bookings, and other sales metrics in the CRM.
• Prepare regular sales reports and monitor progress toward goals.

Skills

Excellent verbal and written comms

Ability to manage multiple prospects

Sales, prospecting, networking

Relationship-management

Customer service & attention to detail

Education

Bachelor's degree in business/related field

Tools

Microsoft 365

Google Workspace

CRM/database systems

Presentation software

Job description

Department: Sales

Reports To: President/CEO

Status: Full Time; Exempt

Location: On-site; Huntington, WV

$50-$57,000 | Must live or relocate to Huntington, WV as this is not a remote position.

Position Summary

The Sales Manager is responsible for maintaining current business and generating new business by promoting the destination as a premier location for leisure travel, meetings, conventions, sporting events, group tours, reunions, and other organized travel. The position plays a critical role in driving visitation, increasing destination awareness, and strengthening the local tourism economy.

Duties & Responsibilities

• Prospect for and develop new business with meeting planners, sports organizations, tour operators, associations, businesses, and other qualified leads.
• Maintain relationships with current and prospective clients and partners throughout the sales cycle.
• Respond to RFPs and develop proposals, presentations, bid materials, itineraries, and destination information.
• Coordinate with hotels, venues, attractions, restaurants, sports facilities, and other partners to develop competitive bids and packages.
• Conduct sales calls, presentations, site inspections, and familiarization tours.
• Follow up with prospects and clients to secure business and encourage repeat visitation.
• Represent the CVB at relevant trade shows, conferences, sales missions, networking events, and community functions.
• Maintain strong relationships with local tourism partners, municipalities, sports organizations, and industry groups.
• Maintain current knowledge of area hotels, meeting facilities, attractions, restaurants, sports facilities, events, and other destination assets.
• Track leads, contacts, proposals, bookings, room nights, attendance, and other appropriate sales metrics in the organization's CRM/database.
• Prepare regular sales reports and monitor progress toward established goals.
• Assist with group arrivals, hospitality activities, registration, special events, and other needs when applicable.
• Collaborate with President/CEO and outside agencies to ensure sales efforts and destination messaging are aligned.
• Stay current on tourism, hospitality, meetings, sports, group travel, and destination sales trends.
• Perform other duties as assigned.

Qualifications & Core Competencies

• Bachelor's degree in business, marketing, hospitality, tourism, communications or related field, or equivalent combination of education, training, and experience.
• Excellent verbal and written communication and presentation skills.
• Ability to manage multiple prospects, projects, and deadlines independently.
• Must work cooperatively and maintain positive relationships with diverse groups of people.
• Strong sales, prospecting, networking, negotiation, and relationship-management skills.
• Strong customer service skills, organization, attention to detail, and follow-through.
• Working knowledge of hospitality, tourism, meetings, conventions, sports, or group travel.
• Proficiency with standard office technology like Microsoft 365 and Google programs, CRM/database systems, email, and presentation software.
• Ability to travel, including overnight travel, and work evenings/weekends when required.
• Basic math skills and reasoning abilities.
• Valid driver's license and reliable transportation for business-related travel.